ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking.

Creativity 174

Creativity Small Business Storytelling Travel 174

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. It’s not always easy for B2B companies to get the reach and engagement they want on social media, especially in comparison to their B2C counterparts. Social Media.

Brand 60

Brand Branding B2C B2B 60

Communications Conversations

FEBRUARY 2, 2021

Let’s just say it hasn’t exactly gone viral–at least not in a good way. views on TikTok (for comparison Charli D’Amelio’s #DistanceDance last year has 17.7 This kind of approach is a big trend right now–and more importantly, it’s the right thing to do. . — jlo (@JLo) January 24, 2021.

Social Media 78

Social Media Marketing Comparison Viral 78

NewsWhip

NOVEMBER 2, 2021

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. This was somewhat predictable based on some of the articles that were trending back in September as outlined by NewsWhip’s crisis report. “So Rising audience-side misinformation.

Crisis 78

Crisis Brand Branding Airlines 78

ImPRessions - Crenshaw Communications

JULY 5, 2017

It’s like the joke among PR and ad agencies that every client wants a viral video. Big brands have the resources, the marketing talent and the distribution clout to leverage a market trend, but they often fail, in part because they’re not nimble enough to change quickly.

Brand 136

Brand Branding Comparison Storytelling 136

Communications Conversations

FEBRUARY 2, 2021

Let’s just say it hasn’t exactly gone viral–at least not in a good way. views on TikTok (for comparison Charli D’Amelio’s #DistanceDance last year has 17.7 . — jlo (@JLo) January 24, 2021. Yeah, that reaction you’re having. That was the internet’s reaction a week ago, too. BILLION views).

Marketing 60

Marketing Comparison Viral Social Media 60

The Resolution Blog

MAY 11, 2016

Our Los Angeles office is relatively small in comparison to the rest of the group but whats great about that is that we can develop and improve upon ideas quicker and be agile. So BuzzFeed and Huff Post articles are being circulated all the time so we can track cultural trends and what’s making them making them go viral.

Creativity 120

Creativity Comparison Consumer Examples 120

NewsWhip

MARCH 26, 2024

Our combined timeline extends this capability, providing a visual comparison of the issue’s evolution across different brands. Identifying whether significant engagement comes from specialized outlets or viral social campaigns enables brands to tailor their responses more precisely.

Brand 78

Brand Branding Comparison Measurement 78

Prohibition

NOVEMBER 9, 2021

According to Mary Meeker’s Internet Trends report conducted in 2019, the number of people who make e-commerce purchases is increasing year after year. 1. Determine your most popular content: If you have a piece of content that performs well or has the potential to become viral, it may be the perfect candidate for an advertisement.

Advertising 62

Advertising Advertising Social Media Strategy 62

Buzzstream

AUGUST 28, 2019

Why it works: It visualizes trends and often has interesting high and low points that people wouldn’t otherwise have seen. How did a trending topic explode on Twitter? This type of content also offers insight into viral trends and helps visualize just how messages transform and amplify. Social Media Content Analysis.

Survey 98

Survey Data Comparison Analysis 98

Buzzstream

DECEMBER 17, 2020

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall. Catching missed coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

Mindful Marketing

NOVEMBER 6, 2022

While digital manipulations of static images have some potential to portray alternate realities, they pale in comparison to what deepfake video can do. In the segment , NBC reporter Jacob Soboroff asks Fisher about the ethics of deepfake video and whether it could be a threat to democracy. .”

Marketing 77

Marketing LinkedIn Technology Comparison 77

Buzzstream

FEBRUARY 3, 2021

According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. I spoke to Rebecca Moss about her strategy and she explains, “Everyone was bingeing Bridgerton over Christmas and I knew that I wanted to do something around the trend.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

DECEMBER 5, 2019

On one hand, the average finish rate in our data set is impressive in comparison to Chartbeat’s scroll depth benchmarks for all content. When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. more than double the average ($1.72).

Financial 83

Financial Industry Report Insurance 83

NewsWhip

JUNE 23, 2021

Zach joins NewsWhip’s President and Chief Revenue Officer, Brett Lofgren, to discuss anticipating the needs of clients in infrastructure, including news coverage and social conversation trends in this space. Brett: Yeah, I didn’t think of the comparisons from the cannabis distribution outlets to the data centers.

Data 78

Data Media Analytics Energy 78

Buzzstream

MARCH 13, 2024

Instagram has an extensive set at its disposal to create its Annual Trends Report. Newsjacking – Proactive vs Reactive PR Another type of digital PR is newsjacking, which involves leveraging a trend or current news for coverage. Here are some specific examples of Hero content: Surveys. Internal Datasets. External Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

NewsWhip

AUGUST 18, 2020

Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. . For comparison, news about President Trump on the week of his acquittal in the Senate saw only around 230 million engagements. .

Web 78

Web Comparison Facebook Community 78

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Current Trends News consumption : The internet has led to a slow decline of print media.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

OCTOBER 30, 2020

Of course, Trump currently holds the office so it is not an easy comparison between a candidate and a campaigning incumbent. . We wanted to dig a little deeper into what kind of content was going viral about each candidate, and who was writing the most viral stories about them, so we categorized the top 1,000 stories since May for each. .

Viral 174

Viral Journalism Analysis Comparison 174

Cision

JULY 26, 2016

Timing is everything, and if you know what to monitor, where and when, you’ll be the one leading the conversation instead of trying to play catch up with trending hashtags and news stories. Determine Impact from Share of Voice Comparisons. But, much like an iceberg, there’s much more than what appears on the surface. times every day.

Media 120

Media Viral Comparison Data 120