Prohibition

JANUARY 31, 2023

Using social listening to inform reactive content is one of the best ways you can use the platform to create ‘viral’ PR content that will resonate with both the media and your target audiences. This allows you to benchmark where you are as a brand in comparison. Get in touch today to find out how we could help you.

How To 62

How To Analysis Comparison B2C 62

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. It’s not always easy for B2B companies to get the reach and engagement they want on social media, especially in comparison to their B2C counterparts. Social Media.

Brand 60

Brand Branding B2C B2B 60

NewsWhip

APRIL 29, 2021

This move, one that was supposed to “ save the sport ,” backfired spectacularly on all 12 teams, becoming a PR and marketing disaster as public outcry opposing the league poured in both digitally and physically. . Let’s take a look at the public reaction to the news, as well as which outlets were driving the most engagement.

Crisis 114

Crisis Sports Media Facebook 114

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. All publicity is good publicity or is it?

Tools 136

Tools Publicity SEO Measurement 136

NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify.

Crisis 78

Crisis Brand Branding Airlines 78

ImPRessions - Crenshaw Communications

JULY 5, 2017

It’s like the joke among PR and ad agencies that every client wants a viral video. Innovation will come from the upstarts, because they have so little to lose by comparison. But it’s also because they’re naturally risk-averse.

Brand 136

Brand Branding Comparison Storytelling 136

The Resolution Blog

MAY 11, 2016

Our Los Angeles office is relatively small in comparison to the rest of the group but whats great about that is that we can develop and improve upon ideas quicker and be agile. RFPs may say that they just require public relations, but today that means strategy, content creation, social and PR so we have the talent in-house to deliver on that.

Creativity 120

Creativity Comparison Consumer Examples 120

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. Is interest growing or declining?

Brand 78

Brand Branding Comparison Measurement 78

Prohibition

NOVEMBER 9, 2021

The fact that many platforms (such as Facebook Ads) provide alternative styles of paid advertising in comparison to organic advertising means that your paid social ads will have greater potential for success. An organic post, on the other hand, can provide you with information on how well your content is received by the public.

Advertising 62

Advertising Advertising Social Media Strategy 62

Buzzstream

DECEMBER 17, 2020

Answer the Public. Another excellent and free tool that can help guide your ideation, and even aid with discovering what data to target for a campaign, is Answer the Public. This allows you to (usually) have the top-tier publications show up on the first pages, with lower-tier publications and blogs closer to the back.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

AUGUST 28, 2019

On the flip side, if you’re not diligent and miscommunicate or misrepresent the data, you risk your brand’s credibility and potentially a relationship with a writer or publication. People can relate, as it’s the public generating the data set in the first place. They’re able to explore and make their own conclusions and comparisons.

Survey 98

Survey Data Comparison Analysis 98

Sword and the Script

MARCH 15, 2022

This also works for viral content – like a retweet on Twitter. At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example. Both come with experience in this vertical. He initially invested his own money to bootstrap Truescope.

Tools 158

Tools Media Software Analysis 158

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. Supercharging SEO. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Mindful Marketing

NOVEMBER 6, 2022

While digital manipulations of static images have some potential to portray alternate realities, they pale in comparison to what deepfake video can do. In the segment , NBC reporter Jacob Soboroff asks Fisher about the ethics of deepfake video and whether it could be a threat to democracy.

Marketing 77

Marketing LinkedIn Technology Comparison 77

prTini

SEPTEMBER 24, 2014

You can also analyze social and content success through a side-by-side domain comparison report. Viral Content Buzz. Viral Content Buzz is a crowdsourcing tool to generate organic social shares. Public Relations' Only a few months old, My Blog U is gearing up to take the Internet by storm (#MBUstorm that is).

Tools 72

Tools Viral Engineering Comparison 72

NewsWhip

JUNE 23, 2021

Infrastructure is a pillar of today’s society but it is also a major topic at the center of policy and public debate. Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? Brett Lofgren. President & Chief Revenue Officer, NewsWhip.

Data 78

Data Media Analytics Energy 78

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Fractl’s case studies page.

Digital PR 71

Digital PR Construction Case Study SEO 71

NewsWhip

APRIL 7, 2021

The NCAA recently came under intense public scrutiny, as disparities between the conditions offered for men’s and women’s basketball teams were exposed during the annual March Madness tournament. The public interest in the March Madness inequality conversation. likes on Twitter, with rave reactions from the public for the gesture. .

Sports 148

Sports Comparison Viral Crisis 148

NewsWhip

AUGUST 18, 2020

This week began with two of our own, as our CEO and founder Paul Quigley welcomed NewsWhip’s Head of Research and Editorial Benedict Nicholson to talk about the explosion of public interest in news content on social media this year so far. You can watch the full talk below, but we’ve also summarized the highlights and key takeaways here. .

Web 78

Web Comparison Facebook Community 78

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. In actuality, it was more like a cross between a postal service and a public address network.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

OCTOBER 30, 2020

Part of this is due to a massive head start held by President Trump from the early months of the analysis, with Biden closing the gap in terms of public interest significantly as we move closer to the election. Of course, Trump currently holds the office so it is not an easy comparison between a candidate and a campaigning incumbent. .

Viral 174

Viral Journalism Analysis Comparison 174

Cision

JULY 26, 2016

At his recent “ How to Monitor Anything ” webinar with the Public Relations Society of America, Cision Canada’s content marketing and social media manager James Rubec showed brands how they can dive deeper using real-time media monitoring. Determine Impact from Share of Voice Comparisons. presidents: Hillary Clinton and Donald Trump.

Media 120

Media Viral Comparison Social Media 120