5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. As with most other marketing strategies, a vital part of creating effective campaigns is competitor analysis. Competitor Brand Images. Social Media.

Brand 60

Brand Branding B2C B2B 60

ImPRessions - Crenshaw Communications

JULY 5, 2017

Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity. It’s about the Greek yogurt marketing wars and brand Yoplait’s efforts to craft an authentic story for its own Greek yogurt entry. Karly Gomez. Can authenticity be designed after the fact?

Brand 136

Brand Branding Comparison Storytelling 136

NewsWhip

APRIL 29, 2021

This move, one that was supposed to “ save the sport ,” backfired spectacularly on all 12 teams, becoming a PR and marketing disaster as public outcry opposing the league poured in both digitally and physically. . Famed English commentator Gary Neville went viral for his rant on what he termed the “disgusting” behavior by these clubs.

Crisis 114

Crisis Sports Media Facebook 114

The Resolution Blog

MAY 11, 2016

Our Los Angeles office is relatively small in comparison to the rest of the group but whats great about that is that we can develop and improve upon ideas quicker and be agile. So BuzzFeed and Huff Post articles are being circulated all the time so we can track cultural trends and what’s making them making them go viral.

Creativity 120

Creativity Comparison Consumer Examples 120

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. What if what we know in marketing is holding us back?

Tools 136

Tools Publicity SEO Measurement 136

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. However, one thing is certain: No marketing strategy is complete without some form of paid social media. Paid social is not the same as influencer marketing , which is often organised directly with the influencer. What is Organic Social?

Advertising 62

Advertising Advertising Social Media Strategy 62

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues.

Brand 78

Brand Branding Comparison Measurement 78

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? While digital manipulations of static images have some potential to portray alternate realities, they pale in comparison to what deepfake video can do. Here are three ways marketing should fight falsity: 1.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Sword and the Script

JULY 2, 2016

Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. Search is a form of a question…which is why answering customer questions is a sound strategy for content marketing. 1) The Science of Viral Content. 1) The Science of Viral Content.

Marketing 64

Marketing Viral Survey Infographics 64

Buzzstream

AUGUST 28, 2019

As marketers, we know the importance of social media in understanding more about our audience and increasing awareness of our brands and services. . This type of content also offers insight into viral trends and helps visualize just how messages transform and amplify. For example, you can ask, who is using a specific hashtag the most?

Survey 98

Survey Data Comparison Analysis 98

Sword and the Script

MARCH 15, 2022

This is a fairly crowded market already with startups, incumbents and reincarnations – and Truescope isn’t bringing anything new, per se. The company’s core thesis is that many of the products on the market today are result of being “cobbled together.” This also works for viral content – like a retweet on Twitter. Workspaces.

Tools 158

Tools Media Software Analysis 158

Buzzstream

DECEMBER 17, 2020

David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. The other area where Gorkana excels in comparison to its competitors, from my experience and what I’ve been told by colleagues and others in the industry, is its quality and volume of contacts for international outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

prTini

SEPTEMBER 24, 2014

You can also analyze social and content success through a side-by-side domain comparison report. Ann Smarty created this tool to help content marketers, bloggers, PR pros and influencers collaborate to create and promote content. Viral Content Buzz. Viral Content Buzz is a crowdsourcing tool to generate organic social shares.

Tools 72

Tools Viral Engineering Comparison 72

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. million for their content marketing budgets in 2019, per Contently research. The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs.

Financial 83

Financial Industry Report Insurance 83

NewsWhip

JUNE 23, 2021

I almost viewed the technology as the easier part, because there’s so many great different companies that are available to you and different tools on the market. It takes money, obviously, but time and energy to really keep abreast at everything that’s going on in the market. But the technology is relatively there.

Data 78

Data Media Analytics Energy 78

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

JULY 25, 2016

Which is odd, since this is a key aspect of how communication and marketing professionals should be viewing the dynamics of these networks. Objectives with these limits come with massive amounts of scale and/or virality, although only the former is consistent. The transition from superuser to supernova.

Facebook 120

Facebook Instagram Measurement Twitter 120

Cision

AUGUST 8, 2016

This is a pretty profound observation for marketing and communication professionals: these platforms that we perceive as a low-cost or high-tech means to communicate with a broad, targeted audience have actually become gatekeepers to these audiences. Communications and marketing on social media is a difficult prospect. percent and 41.1

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. Now, businesses use them to market products and services.

Ethics 52

Ethics Communications Print Television 52

Cision

JULY 26, 2016

At his recent “ How to Monitor Anything ” webinar with the Public Relations Society of America, Cision Canada’s content marketing and social media manager James Rubec showed brands how they can dive deeper using real-time media monitoring. Determine Impact from Share of Voice Comparisons. presidents: Hillary Clinton and Donald Trump.

Media 120

Media Viral Comparison Social Media 120