ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two. The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. Build in checkpoints. Make it flexible.

Writing 130

Writing Comparison Product Launch Leadership 130

Presspage

MAY 19, 2017

A SaaS solution that functions independently from the rest of the website can even be instantly migrated in the event of a complete website redesign. Using the same monitoring system for all global outlets creates a comprehensive overview with easy comparisons of metrics from different locations.

Corporate 68

Corporate Brand Branding Guidelines 68

Mark My Words

SEPTEMBER 22, 2022

They were at the Hall as “accredited journalists”, in a professional capacity as part of the world’s media to report on the event for a piece, which ran on Tuesday’s This Morning. Comparisons were immediately made with David Beckham’s refusal of an offer to jump the 13-hour line of mourners on the same day.

Crisis 60

Crisis Comparison Reputation Film 60

Konnect Agency

NOVEMBER 26, 2019

Our team at Konnect Agency loves attending events to meet and learn from experts in their respective fields. The Konnect team attended the main event on Saturday and sat in on panels that featured valuable lessons – here are a few of our favorites: Lesson 1: BE PERSISTENT.

Fashion 75

Fashion Comparison Instagram Social Media 75

PR 20/20

FEBRUARY 7, 2023

Pro tip : When you set up your GA4 account, keep the “enhanced measurement” option on to automatically collect common user events, such as page views or clicks. A few key standout distinctions include: GA4 uses an event-based data model. Tag your website or app to enable data collection. ? GA4 uses properties, not views.

Analytics 69

Analytics Google Mobile Measurement 69

Katie Paine's Measurement Blog

MARCH 29, 2023

Or, to put another way, the more effective you are at generating attention to your organization, event, or happening, the more inevitable the negative coverage. That was my conclusion from a comparison of two more recent crises, the Planned Parenthood videos and Bill Cosby. The bigger the target, the more likely the crisis.

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

Mark My Words

APRIL 21, 2017

But ultimately this will be a phoney campaign about a future event –our withdrawal from the European Union- the shape and outcomes of which are entirely unknown. Despite all the internal strife in Labour in terms of message it is surprising just how little has changed over two years.

Comparison 60

Comparison Radio Retail Interviews 60

PR 20/20

MAY 24, 2018

But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? The true definition of a hackathon is: “An event, typically lasting several days, in which a large number of people meet to engage in collaborative computer programming.”. Well-known internal subject matter expert (SME).

Marketing 40

Marketing Comparison Internal International 40

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 196

Marketing Content Marketing Data Social Media 196

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. It was a lousy experience.

Publicity 164

Publicity Ethics Data Community 164

prTini

JUNE 24, 2016

Editor’s Note: It’s been almost two weeks since the tragic events at Pulse nightclub in Orlando, and as a country, we’re still reeling from the impact. I first wrote this piece before the events in Orlando, and I can’t believe it has become so relevant yet again before we even had a chance to publish. The Benefits of a Clear Process.

Crisis 37

Crisis Mobile Social Media Comparison 37

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. When the purpose of the event shifts from selling software to profiting from the event, it becomes a distraction to selling software. Red Bull, Johnson & Johnson). 3 Case Studies where Marketing Profits

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. Amirite ladies? Here’s some of what we talked about.

Measurement 40

Measurement Meeting Comparison Banking 40

Beyond PR

JUNE 3, 2016

It’s true that investor relations and public relations perform different functions, serve different internal and external audiences, and operate under their own sets of best practices or – in the case of IR – regulations. The PR team has experience pitching internal experts and getting media placements.

Comparison 40

Comparison Financial Internal International 40

PR 20/20

AUGUST 17, 2017

Since that time we’ve conducted dozens of individual sessions for clients and group events at conferences. Here’s a collection of 15 quick wins and campaign ideas from my presentation at JumpStart’s Startup Scaleup August 2017 event. Comparison Matrix. Halo Effect Reach. Implement the top three to five opportunities.

Marketing 49

Marketing eBook Case Study Comparison 49

Buzzstream

MARCH 13, 2024

Internal Datasets. Proactive Proactive content is pre-planned based on events, holidays, and other scheduled news. This piece, created by auto insurance comparison site The Zebra, analyzes the most dangerous roads in the U.S. Here are some specific examples of Hero content: Surveys. External Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

MaccaPR

OCTOBER 17, 2016

Our agency client GNP Company (above) does an effective job of using infographics to provide an overview of the company, which beneficially, can then be leveraged in other internal and external communications pieces. It’s important to include the story behind the stats,” she advises. Don’t Just Publish it. Leverage it! You’re done, right?

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Maxim Behar

SEPTEMBER 4, 2023

Let me make a comparison. Back then, every single person present at the luxurious event for its years was amazed and naturally very to what they saw. They have removed borders between countries, language barriers, but many others as well. He is the President of the World Communications Forum in Davos, Switzerland.

Social Media 52

Social Media Media Writing Web 52

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Defined as harnessing a current event or breaking story to promote your brand or products, Newsjacking is a tactic that has become increasingly prevalent within the industry. Side note: be tasteful about this!

Digital PR 170

Digital PR Industry Strategy Film 170

PR 20/20

DECEMBER 10, 2019

Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”). Google Tag Manager can be set up to record an event every time someone scrolls a certain percentage down a page (e.g. Comparing the cleaned data against old data won’t offer accurate comparison.

Report 52

Report How To Marketing Analytics 52

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Called Relation and printed by Carolus, it was a weekly summary of events.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

JANUARY 27, 2011

OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. Maybe this particular blogger had experienced something unpleasant internally as the result of previously accepting a comp trip. Hence the "spin doctor" and "flack" comparisons, why you can sub PR pro into many lawyer jokes.

Pitching 111

Pitching Facebook Interviews Twitter 111

Contently - Strategy

MAY 12, 2024

Just as you can’t miss your college bestie’s bday again , your brand shouldn’t be silent on International Women’s Day or miss an opportunity to promote a new product roll-out. Comparisons, case studies, and how-to guides (e.g., “How to Choose the Right Budgeting Tools”) may be an appropriate tack.

How To 105

How To Resources Comparison Analytics 105