ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Every business leader has a strategy to share, and there’s a story behind nearly every company, young or old. . They are easy resources for listeners to reference as they are starting their own company or need inspiration on what they can do to propel an idea into a successful business. Entrepreneurs on Fire.

Agency 401

Agency Interviews Education Television 401

PR Job Coach

JANUARY 30, 2012

So you finally passed muster in the 15 interviews you endured at ABC Company over two weeks. Who and what references can you provide that will help seal the deal and pave the way towards the job offer that has had you in the waiting room for what appears to be a lifetime. You are exhausted. Now comes the hard part. Co-Workers.

Insurance 141

Insurance Insurance Enterprise Ethics 141

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Depending on the length of the engagement, it’s often advantageous to include a contract employee in relevant team and company meetings. Be transparent with client companies involved. Choose wisely and check references. Internal team members and clients will appreciate the investment in proper communication and management.

How To 315

How To Employee Training Interviews 315

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. Both the PR consultant and client should be able to describe the company, brand or product in 30-45 seconds. We keep things simple.

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

JUNE 8, 2022

But what drove me to PR was the idea of positioning companies or products in campaigns and saying that I had a hand in making them successful. A key goal of public relations, especially B2B PR, is to position companies and executives as leaders in their industries and people with interesting and provocative ideas about it. Absolutely.

Publicity 334

Publicity Advertising Advertising Leadership 334

Sword and the Script

MARCH 26, 2024

This year the two companies polled 3,484 business executives globally. Some of them are buyers, which the report refers to as “decision makers” and the others come from sellers, which the report calls “producers.” Further another 23% began working with the very company they hadn’t previously considered.

Leadership 129

Leadership B2B Study Survey 129

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

OnePitch

SEPTEMBER 13, 2022

Our guest today on Coffee with a Journalist is Max Ufberg from Fast Company. Max is a senior staff editor at Fast Company working on the tech team. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Click below to follow Max Ufberg on Twitter and LinkedIn.

Company 83

Company Pitching Report YouTube 83

ImPRessions - Crenshaw Communications

MARCH 23, 2022

There’s an endless list of priorities, from onboarding and immersion to setting expectations and navigating the processes within a new company or organization. The agency’s first step should be to create a consolidated list of deliverables to serve as a central reference point for clients to populate. Be curious.

Agency 310

Agency Meeting B2B Conference 310

Mark My Words

OCTOBER 13, 2022

Prince William gave the BBC a lashing over the deceptions employed by Martin Bashir to win the confidence of his mother, Diana, and demanded that the notorious Panorama interview never be shown again. Royal Family puts Martin Bashir interview aside to embrace BBC and social media, but told to be wary of TikTok (inews.co.uk).

Social Media 60

Social Media Interviews Media YouTube 60

Polaris

SEPTEMBER 2, 2015

It was a memorable sound bite, a reference to Mayweather’s long, disturbing history of domestic violence , and a fitting comment for a woman who almost single-handedly elevated the popularity of women’s fighting. Ronda Rousey Trains for Media Interviews the Same Way She Tackles A Fight. I watched interviews she gave.

Interviews 100

Interviews Media Sports Training 100

Agility PR Solutions

AUGUST 19, 2019

When companies search for mid- or senior-level employees, they cast the net wide, engage recruiters to identify qualified candidates, conduct numerous interviews, shortlist finalists, and check references before making the hiring decision.

Agency 140

Agency Report Interviews Employee 140

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. They already know who you are and have a sense of goodwill or affinity for you or your company or product or service.

Digital PR 246

Digital PR Reputation Employee Energy 246

5W PR

DECEMBER 18, 2018

However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need. One of the biggest problems companies make? One of the biggest problems companies make? Authenticity…” Read the full interview below!

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

Assuming it went well, they’ll likely be keen to hear from the same executive or be open to a fresh pitch involving the company. Or, you may be able to refer to a colleague or mutual journalist friend to help them make the connection. Follow them on social media . Don’t pitch everyone at one publication.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. An entrepreneurial company can share the tale of its founding, struggles and all. Different tactics like branded content and executive speaking opportunities might complement it.

Reputation 156

Reputation Brand Branding Media 156

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. I’ve interviewed so many journalists. They aren’t used just for news anymore but have become a marketing tool.

Pitching 130

Pitching Television Interviews YouTube 130

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

Assuming it went well, they’ll likely be keen to hear from the same executive or be open to a fresh pitch involving the company. Or, you may be able to refer to a colleague or mutual journalist friend to help them make the connection. Follow them on social media . Following journalists on social media also offers tips and insights.

Pitching 156

Pitching How To Media Privacy 156

5W PR

JANUARY 12, 2024

B2B stands for business-to-business, referring to transactions and interactions between businesses rather than between a business and individual consumers. In B2B scenarios, companies sell products or services to other companies, and the buying process often involves multiple decision-makers and a more complex sales cycle.

B2B 78

B2B Creativity Case Study B2C 78

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2017

As public relations professionals know, there are many different types of media interviews. Some are features based on in-depth contact with company representatives. Here are our best tips for getting quoted in a media interview, and staying in the picture. Others involve a chance to comment about a breaking news story or issue.

Media 168

Media Interviews Report Leadership 168

Cision

AUGUST 1, 2017

I was interested in gaining experience, building my network and having an edge in all my interviews for next summer. Every interview that you will ever go into, you will be asked about your experience outside of school. Experience in a professional setting makes you more valuable to any company. Making Use of Your Time.

Communications 226

Communications Interviews Internal International 226

Critical Mention

JANUARY 3, 2019

How did you accomplish this incredible journey of what you have referred to as “shame to change”? On these channels, there are robust discussions on behaviors, nudge factors, and how companies have such a wonderful opportunity to tip people in the right direction of ethical decision making. Richard: It happened slowly and organically.

Interviews 105

Interviews Ethics Government Internal 105

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

How involved are team members in coaching for media interviews? This is the key question for most companies. This is common in larger companies but may not be as intuitive in a startup or business that is new to PR. It’s helpful when agencies spell out exactly how much proactive contact clients can count on.

Agency 120

Agency Company Measurement Viral 120

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person?

Interviews 185

Interviews Meeting Video Energy 185

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity.

Interviews 136

Interviews Construction Report Journalism 136

Sword and the Script

OCTOBER 21, 2014

My frame of reference is in knowing what is possible, as compared to what is demonstrated. Three Takeaways from a Big Company Study. Remember – this data is from the Fortune 500 – or the very largest of companies and is not representative of all companies. Big companies do the Twitter; dabble with the rest.

Social Media 117

Social Media Study Blogging Company 117

The Stalwart Blog

OCTOBER 3, 2019

John Tishler: I’ve personally worked with the largest Fortune 500 companies in governance crises, as well as companies that have 50 or fewer employees. I have a friend that refers to this as the 70% rule. David: Yeah, or just public perception, especially if you’re a company of visibility. John Tishler: Yeah.

Government 74

Government Crisis Video Interviews 74

Stern + Associates

JANUARY 4, 2023

Companies often rely on a combination of public relations (PR) efforts to build their brand, share their expertise and reach their target audience. Most often, this includes media interviews, speaking engagements and print editorials. Your company’s digital presence (including employee profiles too!) Measured results.

Strategy 68

Strategy Marketing Leadership Print 68

Ishmael's Corner

APRIL 21, 2015

Thanks to the wonders of Internet and WordPress, any company can rationalize the cost of digital publishing. Intel essentially takes on the role of journalist in interviewing Gordon Moore on his famous axiom. Rather than publish the interview, Intel opts to package the content in a tidy PDF downloaded from its newsroom.

Company 60

Company Media Storytelling Interviews 60

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Owned media refers to any channel that you and your company own.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Deirdre Breakenridge

DECEMBER 5, 2017

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. The senior executives pointed out that building relationships with colleagues inside your company or organization is similar to building friendships. Reference: Redmond, J.,

Internal 208

Internal International Ethics Journalism 208

Solo PR Pro

AUGUST 1, 2023

Additionally, consider the traits and characteristics that would complement your work style and fit well within the company culture. Take the time to thoroughly review applications, conduct interviews, and check references. You will want to assess the candidate's adaptability, enthusiasm, and potential to grow with your company.

Employee 87

Employee Small Business Resources Insurance 87

MaccaPR

JUNE 28, 2016

Not only has he or she taken your company to new heights of profitability and innovation, but your CEO is a compassionate employer, too. Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. Perhaps your CEO is brilliant. We advise, “Tell the truth.

Interviews 59

Interviews Media Training Media Training 59

Shift Communications

SEPTEMBER 1, 2015

Even if they don’t end up using client commentary or information from the original interview in a potential story, it helps continue the life of the relationship and familiarize the reporter with your client. Offer something new. I also like to keep an eye out for events they might be speaking at on a panel. Katie Halloran.

Interviews 60

Interviews How To Journalism Report 60

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

MARCH 3, 2020

Reference the episode in which it was discussed and explain what new insights or angle you’d like to talk about. If applicable, provide an overview of the company that the guest would be representing (a boilerplate is also fine here) and make sure to call out what makes the company or product different from its competitors.

Content Marketing 86

Content Marketing Pitching How To Marketing 86