ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”.

SEO 204

SEO Analytics Measurement B2B 204

Waxing UnLyrical

OCTOBER 2, 2018

As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed. Understanding what ethics in measurement means can be varied.

Ethics 47

Ethics Measurement Reputation Guidelines 47

PR in High Definition

JANUARY 26, 2022

However optimistic your external communications, if these are not backed up by a firm commitment which can be measured regularly and fairly, external stakeholders will easily see through the mirage. Today’s consumers and investors are used to seeing companies take misguided, vague climate action, and demand more as a result.

Guidelines 62

Guidelines Employee Social Media Reputation 62

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section. We can’t always predict what will resonate, so it’s important to not stick to a formula or rigid guidelines. Welcome Comments. Host Live Events.

Community 206

Community Nonprofit Conference Social Media 206

PR Fuel

JULY 28, 2021

Gaining recognition for milestones is an important part of growth for your reputation and customer base. To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success. If your current sales and reputation stayed as is, where would you be? R – Relevant.

How To 105

How To Engineering Google Web 105

Presspage

AUGUST 14, 2017

2: Online Reputation Management is a must-have Whether it’s in real life or on Twitter or other social media, PR’s main goal is still getting people to talk about you. When you send a story to a journalist, you can assume they’ll look up who you are and what your company does.

Trends 118

Trends Leadership Measurement B2C 118

Prohibition

AUGUST 2, 2023

This may include product samples, brand guidelines, and key messaging points. Throughout the campaign, track and measure the performance of your influencers to gauge the success of your campaign. Monitor and manage your brand reputation: Regularly monitor online conversations and media coverage about your drink brand.

Brand 62

Brand Branding Reputation Consumer 62

Buzzstream

JANUARY 22, 2024

As a general insight, companies’ websites (vs. Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. Then, look for signs of authority and trust, like industry recognition or references from other reputable sites.

Analysis 91

Analysis SEO Guidelines Google 91

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. Everything is measurable and measured. Thought leadership is more important than ever. The lines keep blurring.

Trends 124

Trends SEO Leadership Print 124

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. There are four additional reasons why your company should have a crisis management plan. Brands that want to develop trust should focus on reputation management using social media tools.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Flack's Revenge

FEBRUARY 16, 2017

If they don’t, their brands and reputations (and hence businesses) will take a beating. They can and should take measures to combat fake news. ” Again, I think it is incumbent on the tech companies to clean up the mess. I completely disagree. No one wants to spend time in places where there is lots of junk.

Reddit 168

Reddit Government Google System 168

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Broader remit, more engagement across the company.”. Broader remit.

Communications 124

Communications Crisis Internal International 124

Stuart Bruce

MAY 29, 2016

The fact that John Simpson thought this was a good idea shows that even in 2016 there are many less than enlightened companies and governments who will fall for the ‘hire a journalist’ myth thinking it will be the panacea to all their PR problems. We have extensive experience providing support to companies around the world”.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Without a documented plan, how would you handle a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

MAY 15, 2020

Just as things couldn’t really get much worse for the company, Tim Martin did an interview with Sky News where he expressed his view on the fact that it wasn’t really necessary to close the pubs at all. Which is exactly what vaping company, Diamond Mist, found out pretty quickly. pic.twitter.com/7jsvHkyNAb. We’re looking into it.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

Just as things couldn’t really get much worse for the company, Tim Martin did an interview with Sky News where he expressed his view on the fact that it wasn’t really necessary to close the pubs at all. Which is exactly what vaping company, Diamond Mist, found out pretty quickly. pic.twitter.com/7jsvHkyNAb. We’re looking into it.

Crisis 62

Crisis Government Social Media Reputation 62

Critical Mention

JULY 18, 2018

Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line. The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company?

Data 60

Data SEO Engineering Strategy 60

Waxing UnLyrical

DECEMBER 14, 2016

Most companies are blind to the massive PR resource that is their workforce. Major PR objectives like reputation management , relationship and task management can be streamlined by building out an employee network on social media. The key is measurement. Outcomes as we discussed, are clearly measurable.

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. While traditionally companies have put more focus on customer acquisition, there is a dire need to no longer neglect retention.

Writing 194

Writing Communications Marketing B2B 194

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. This, I liked.

Social Media 61

Social Media Media Crisis Energy 61

PR in High Definition

SEPTEMBER 22, 2020

We juggle communicating with stakeholders from our own teams, to customers, to journalists, to analysts, and with partners, not to mention the higher-ups in our own companies – and they have stakeholders too! Am I following the latest government guidelines? The primary thesis in TFAS is that humans prefer to ‘think fast’. It’s tiring.

Energy 118

Energy Guidelines Government Measurement 118

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Effect of thought leadership on reputation and sales. The company estimates an annual subscription prices range between $4,750 – $10,925. Proving the value of PR.

Survey 178

Survey Marketing B2B Study 178

Cision

APRIL 7, 2017

Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate. What gets measured gets improved! A big mistake that many companies make when pursuing influencers is approaching it from a transactional mindset.

Pitching 228

Pitching Agency Social Media Creativity 228

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. Leaving SEO to Marketing.

Brand 88

Brand Branding SEO How To 88

Buzzstream

FEBRUARY 15, 2024

However, quality might mean many different things to different people at a company. Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. What Makes a Link “Quality”?

How To 71

How To SEO Google Examples 71

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. 11) Corporate reputation suffers with bad experiences. “82% Corporate Reputation ). 37% of publishers are not in compliance with FTC guidelines on native ads. Marketing Measurement Statistics. The average B2B company spends $150 to acquire a single email address.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

PR Fuel

MARCH 17, 2020

Used with other approaches, it can make the difference between a company that thrives and one that withers away. Even a story about how your company had a setback can be turned into positive press if you focus on how you’re coming back stronger than ever. It’s not a complete strategy for growing your business.

Publicity 67

Publicity Small Business Advertising Advertising 67

Waxing UnLyrical

OCTOBER 7, 2019

Moreover, companies need to build a level of trust to boost loyalty. The result is that companies have a chance at improving SERP rankings. People are more eager to trust content from reputable sources. Improves brand reputation. The goal is to keep visitors and customers coming back to the brand. More traffic.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. However, if they’re an interior design company, a banking app, a property brand, a construction company etc.

Digital PR 170

Digital PR Industry Strategy Film 170

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. Hale helps companies and leaders articulate and amplify their stories.

Local 133

Local Crisis Management Internal International 133

Buzzstream

MARCH 21, 2024

a link from People.com would be “valuable” for the construction company. High Site Authority Domain Authority (DA) and Domain Rating (DR) measure a site’s likelihood of organically ranking for keywords. You can use Ahref’s Site Explorer or Moz’s Link Explorer to measure either metric.

Construction 62

Construction How To Media Google 62

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Authority Measure. Introduction. Great outreach starts with a great list. It won’t hurt my feelings.

Google 118

Google Measurement Advertising Advertising 118

Landis PR

DECEMBER 4, 2023

Plus, nearly seven out of 10 business executives favor content written by identifiable author-experts expressing their own point of view, rather than a generic brand voice that espouses neutral company beliefs. That said, it’s important to start small and strategic.

Marketing 59

Marketing Content Marketing Storytelling B2B 59