Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: Even with such a vast amount of space offered to exhibitors, it is possible to get locked out of exhibiting on the show floor.

Mobile 113

Mobile Technology Automotive Interviews 113

5W PR

FEBRUARY 22, 2023

Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy. While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event.

Strategy 88

Strategy Product Launch Brand Branding 88

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Ten examples of modern earned media include: Media coverage of products, services, brands, or events. Natural inclusion in trade publications. This has made it more challenging to pitch stories successfully.

Media 98

Media Nonprofit Pitching Analytics 98

5W PR

DECEMBER 18, 2019

While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. It’s often possible for new or smaller businesses to partner with more established companies to gain publicity for a new product. Live Events. Partnerships and Joint Ventures.

Strategy 133

Strategy Marketing Trade Shows Video 133

Bianchi Biz Blog

OCTOBER 9, 2023

One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies. I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. What advice do you have for PR people that want to pitch you?

Transportation 99

Transportation Meeting Newspapers Media 99

Bianchi Biz Blog

JUNE 19, 2023

I’m proud of the work our team at Transport Topics has done in trade show coverage. Why is there a disconnect between trucking companies and drivers concerning retention?” What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to. A space to watch, for sure.

Transportation 94

Transportation Meeting Media Newspapers 94

Cision

OCTOBER 20, 2015

You’ve pitched countless journalists , but nobody’s biting. You simply attend business events or conferences, shake some hands and get to know other people. If you attend events that journalists attend, you have the chance to show them what’s great about you and your company. Before you do, read on. Ask questions.

Trade Shows 120

Trade Shows Pitching Conference Meeting 120

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Sword and the Script

OCTOBER 25, 2022

Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Proactive yet current with events and (e.g., More types of content.

Communications 126

Communications Crisis Internal International 126

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. So, with the addition of a new exhibit hall since then, assuming the pandemic will subside, CES 2023 could be the biggest ever version of this event.

Automotive 74

Automotive Mobile Technology Resources 74

Cision

AUGUST 20, 2015

Naturally, you want to choose the city closest to where your company operates. For a fashion company based in Miami, New York City and Los Angeles might be good choices for distribution. Read our free PR Kit for pitching tips and more today! At the very least, you should include your company logo. Timing is key.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. To be successful in delivering results for your company or your clients consistently over the long term, you have to put in the work. Ask questions.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Konnect Agency

AUGUST 2, 2022

This spokesperson serves as a key opinion leader and go-to resource for the company and is seen as credible expert in the space. Establishing an organized content strategy can help drive successful results for your company. A PR Agency’s Five Tips on Creating a Compelling Thought Leadership PR Strategy. Final Thoughts.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Bianchi Biz Blog

APRIL 24, 2023

But when you do the work correctly, it’s a lot more rewarding for your company. The relationships they have with media, thought leaders, conference organizers and influencers – do they have existing relationships with the important media and event organizers in your industry, or will they have to start from scratch?

Automotive 79

Automotive Agency Mobile Trade Shows 79

Solo PR Pro

NOVEMBER 15, 2022

I also look at the external landscape to see if there are any sort of macro themes, trends or events that will impact storylines or pitch angles for a particular client,” she says. Don’t ask about trade shows they plan to attend — that comes later,” she advises. Susan advises PR pros to think macro, not micro.

How To 58

How To Trade Shows Product Launch Course 58

PR Fuel

JULY 14, 2021

It can also help you communicate your company values. In fact, 94% of consumers show loyalty to brands that over complete transparency. Start by creating a list of events and accomplishments that have occurred in the past six months. For example, you might want to announce an upcoming trade show or conference.

Writing 73

Writing How To Media Guidelines 73

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below. Social Media Straits.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This is for good reason because research demonstrates events are often a good source of leads. However, events come with one big caveat: they are very expensive.

Trade Shows 86

Trade Shows B2B Conference Marketing 86

ImPRessions - Crenshaw Communications

MARCH 31, 2017

This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. Each time we begin work on a new business assignment, someone is charged with determining upcoming red-letter dates for the company. We’ve all been there.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

OCTOBER 24, 2017

For example, for all the money spent at an event, “they take four days or longer to follow up with leads obtained at events.”. He tells a tale of two companies at polar opposites. One company has effective marketing metrics in place, produces good marketing ROI, but experiences stagnant overall growth. 25% say channel.

B2B 64

B2B Report Marketing Survey 64

Communications Conversations

JANUARY 14, 2016

MIMA Summit is always a great event here in Minneapolis. In fact, it’s one of the top-tier events in the Upper Midwest. Easiest way to show you is to walk you through an example. The tool gives you the opportunity to search by the basics–name, company and location. LinkedIn, for example. Seamlessly.

Tools 60

Tools Trade Shows LinkedIn Web 60

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Be present on the right platform at the right time.

Social Media 40

Social Media Trade Shows How To Media 40

ImPRessions - Crenshaw Communications

MAY 3, 2018

Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. Business buyers prefer hard, unbiased data over sales pitches and marketing collateral.

Advertising 178

Advertising Advertising B2B Reputation 178

Rock the Status Quo

MAY 18, 2015

And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership. Plus, online speaking opportunities often offer ways to archive and repurpose the event in a way that public speaking in person does not, unless you have a videographer at hand. Use Google.

Publicity 100

Publicity Trade Shows Google Twitter 100

Bianchi Biz Blog

OCTOBER 3, 2022

Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. An auto show within a consumer electronics show. CES remains a great venue for vehicle technology companies to show their stuff.

Automotive 128

Automotive Mobile Technology Hotels 128

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

ImPRessions - Crenshaw Communications

DECEMBER 9, 2016

You know your pitch was perfect, the media contact has covered the category and you’ve followed up in a non-annoying manner exactly 1.5 And Fat Joe and Remy Ma’s “All the Way Up” is the perfect party anthem – I’m all the way up, all the way up/Nothing can stop me, I’m all the way up. .

Trade Shows 120

Trade Shows Construction Fashion Pitching 120

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” And one more key element – the importance of live events.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

JANUARY 9, 2018

6) Pitch the story to an industry newsletter. These newsletters are looking for relevant content to share and it’s an opportunity to pitch yours for a little extra visibility. Sometimes these are developed and published by independent media companies, trade groups or associations.

Media 102

Media B2B Groups Conference 102

Sword and the Script

DECEMBER 15, 2020

Many companies turned off their marketing in March when the pandemic hit our shores. I think we are going to see these companies emerge with a desire to start telling their story again, but it’s going to take some time. Stacey Miller | Auto Care Association. Back to basics. “We We are going to get back to basics.

Marketing 174

Marketing Employee Content Marketing Training 174