The Hoffman Agency

DECEMBER 13, 2023

We saw the world’s hottest generative AI company fire its superstar CEO, Sam Altman, and then go through three CEOs in just under a week. The whole saga of speculation then ended with the company having the same CEO it started with. What’s most shocking is how the whole mess could have been avoided in the first place.

Crisis 36

Crisis How To Guidelines Reputation 36

Contently - Strategy

FEBRUARY 16, 2023

Some high-profile changes of the past years include: 2019: BERT algorithm change In 2019, Google introduced its BERT algorithm update that equipped the company to consider “the full context of a word by looking at the words that come before and after it.” Display expertise. Conduct an SEO audit.

SEO 134

SEO Strategy Google Engineering 134

Melissa Agnes

SEPTEMBER 4, 2020

Most online reputation management companies focus solely on helping their clients fix their online reputations. If you choose to continue to work with ReputationDefender, the company offers a range of opportunities for you to do so, including more extensive monitoring support, publishing support to social media and to your blog, and more.

Brand 234

Brand Branding Reputation Crisis 234

Newsfile

FEBRUARY 28, 2024

company website, blogs). The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. It includes company background, high-resolution images, bios, and relevant information. sponsored posts). news articles). What are Brand Mentions?

Viral 52

Viral Crisis Communications SEO Reputation 52

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

Solo PR Pro

MARCH 1, 2016

Working collaboratively – and constructively – with the client team of a company you’ve signed on is imperative for your success. Lack of accountability and transparency – certain aspects of work or company practices are shrouded in secrecy and lines of communication throughout the organization are disjointed and in some cases non-existent.

Guidelines 40

Guidelines Construction Employee Policies 40

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Ethically ambiguous? asks Preston. says Preston.

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 194

Writing Communications Marketing B2B 194

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. I can't get a raise or change jobs.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Contently - Strategy

DECEMBER 1, 2022

To craft your own, you’ll need to get clear on your company’s target audience, value proposition, values, and mission. Draft personas that include made-up names, company titles, demographics, and a summary of the problems that person faces and how you solve them. List your company’s values.

Strategy 138

Strategy Brand Branding How To 138

Waxing UnLyrical

SEPTEMBER 11, 2018

However, today, accusations of falsehood and deliberate deception are eroding trust in our profession by both those stakeholders we need to do our jobs as well as those we hope to engage in order to provide the maximum value to our companies, organizations or clients. Fortunately, there are tools and allies to help us.

Communications 79

Communications Real Estate Ethics Guidelines 79

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. Source: Code of PR Ethics? ).

Survey 178

Survey Marketing B2B Study 178

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Telemedicine + Healthtech Companies Are Leading the Field.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Telemedicine + Healthtech Companies Are Leading the Field.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? For example, an age group in a workplace might feel one company policy benefits another age group and actively disadvantages them.

Ethics 52

Ethics Communications Print Television 52

Flack's Revenge

MAY 17, 2018

It can bring the cloaks, daggers and pose ethical challenges for PR teams, vendors and journalists alike. What are the journalistic and ethical considerations? ‘I think this makes the ethical calculus for journalists much more complex.’ ’ Asked if he had any guidelines in mind, Mr. Pozen demurred.

Ethics 120

Ethics Banking Journalism Guidelines 120