Flack's Revenge

FEBRUARY 20, 2018

I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. One time I was at a dinner with the client team following a day a trade show. Most companies and products have their plusses and minuses. But key experiences along the way led me to wonder what it means to do a good job in PR.

Pitching 149

Pitching Trade Shows Software Agency 149

Burrelles Fresh Ideas

MARCH 5, 2024

Unpaid search engine traffic. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. To the point above, once a story is published, the brand or company should share it on social media, tagging the outlet and journalists when possible.

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

SEPTEMBER 10, 2019

About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations. For B2B product companies that number came in at 7.1% For B2B product companies that number came in at 7.1%

Survey 96

Survey B2B Marketing Trade Shows 96

Bianchi Biz Blog

JUNE 19, 2023

Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. I’m proud of the work our team at Transport Topics has done in trade show coverage. Why is there a disconnect between trucking companies and drivers concerning retention?”

Transportation 93

Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

DECEMBER 2, 2021

Among them are seven myths or misconceptions we have heard from a few supplier and technology company executives: 1) We don’t need PR, our technology will sell itself. Will your company come to the top of those searches? Today, online success starts with search engine optimization (SEO).

Automotive 68

Automotive Technology Engineering Trade Shows 68

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. What is Search Engine Optimization? appeared first on eReleases.

SEO 52

SEO Engineering Web Trade Shows 52

Bianchi Biz Blog

APRIL 24, 2023

But when you do the work correctly, it’s a lot more rewarding for your company. Here’s a recent example of the value of existing relationships: One of our auto-tech clients wanted their CTO to speak at the world’s largest B2B trade show (and now the world’s best automotive technology show), CES.

Automotive 79

Automotive Agency Mobile Trade Shows 79

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. If you are making videos and aren’t tagging and Search Engine Optimizing them you’re missing out on business leads and sales conversions. Why are videos more applicable to business?

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Video Mobile Trade Shows YouTube 100

Flack's Revenge

MARCH 12, 2015

And the company. Search engine guru Danny Sullivan wrote a great piece on Medium about the benefits of bootstrapping a tech media operation. ” I pressed him further, and he responded with the trade shows and industry associations. We tried our best, but it wasn’t enough. Gigaom is shutting down.

B2B 120

B2B Trade Shows Enterprise Banking 120

PR Fuel

JULY 14, 2021

It can also help you communicate your company values. In fact, 94% of consumers show loyalty to brands that over complete transparency. For example, you might want to announce an upcoming trade show or conference. Your company’s logo. Nearly 90% of shoppers stay loyal to brands that share their values, too.

Writing 88

Writing How To Media Guidelines 88

PR Fuel

JUNE 9, 2021

Beyond that, it can also: Increase brand exposure Help you gain media coverage from news outlets in your industry Boost your brand’s reputation and credibility Help you manage a crisis and control the narrative Help you build backlinks from trusted media sites Boost your search engine ranking Generate fresh leads and sales. Make a List.

Small Business 70

Small Business How To Writing Conference 70

Sword and the Script

MAY 14, 2016

People drop their phone and turn to the search engine to look for a repair shop. A cloud technology vendor told me that trade shows were the number one source of leads for his company. That sounds like sage advice for companies in the business-to-business market with a long sales cycle. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Bianchi Biz Blog

JANUARY 21, 2021

For communication professionals interested in exploring a virtual trade booth for their company, Kleiner and Scheuer offered the following insight: Take the time to evaluate the pros/cons of using an outside vendor for the virtual booth development versus using your company’s own existing tools to develop.

Automotive 70

Automotive Training Travel Meeting 70

Communications Conversations

OCTOBER 27, 2016

Search engine marketer. I mean, companies are barely using social media well at this point and we’re going on eight years in now. Do you really think big companies are going to magically adopt technologies like augmented reality and virtual reality within the next 5-10 years and staff them appropriately? Graphic designer.

Industry 60

Industry Marketing Web Trade Shows 60

PR 20/20

FEBRUARY 7, 2019

Being at a hyper-growth company, we were constantly trying to find the thing that would get us to the next level of growth. And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast. In particular, search engine optimization (SEO) is a big part of our approach.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

FEBRUARY 14, 2017

For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

ImPRessions - Crenshaw Communications

MAY 3, 2018

Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. In many ways B2B PR is a more efficient engine of promotion.

Advertising 178

Advertising Advertising B2B Reputation 178

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Rock the Status Quo

MAY 18, 2015

And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership. Look for industry conferences, trade shows and associations. If you spread out the work, it can be helpful to schedule the time and task just like you would for a meeting.

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Publicity Trade Shows Google Twitter 100

PR 20/20

OCTOBER 5, 2017

Read on to learn four key insights from these business leaders, all of who made a case and won company-wide support for inbound marketing implementation. Chris from Pentair, for example, found inbound marketing success in an industry where the average decision maker (industrial engineers) is 57 years old.

Marketing 45

Marketing Engineering Resources Consumer 45

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” ” Now, anyone can “own a press” in the digital sense.

Marketing 62

Marketing B2B Print Technology 62

MaccaPR

OCTOBER 7, 2014

Last week, our MaccaPR Blog promised to reveal how the most underperforming YouTube channels could be transformed from dusty video repositories into vigorous sales lead generators, kick-butt customer engagement machines, high-energy web traffic referral drivers, and SEO magnets to heighten visibility for your company in search.

YouTube 61

YouTube Video SEO Trade Shows 61

Sword and the Script

DECEMBER 15, 2020

Many companies turned off their marketing in March when the pandemic hit our shores. I think we are going to see these companies emerge with a desire to start telling their story again, but it’s going to take some time. “The Stacey Miller | Auto Care Association. Back to basics. “We We are going to get back to basics.

Marketing 167

Marketing Employee Content Marketing Training 167