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Press Releases and SEO: What Are the Links Between the Two?

PR Fuel

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. What is Search Engine Optimization?

SEO 52
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Product roundups by other content creators. Unpaid search engine traffic. Earned media is crucial for many reasons — mainly because it’s highly effective, reaching customers through trusted sources like friends, family, online content, and the media. Online customer reviews (both positive and negative).

Media 99
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GigaOm Crash? Houston, We Have a Bigger Problem

Flack's Revenge

And the company. Search engine guru Danny Sullivan wrote a great piece on Medium about the benefits of bootstrapping a tech media operation. Aren’t our clients and employers expecting the investment (which increasingly also covers social media and content marketing) to deliver business results? ” Ba dum.

B2B 120
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How to Choose a Press Release Topic for Small Businesses

PR Fuel

These tips can set your press release and content marketing strategies up for success. Writing press releases is also a cost-effective marketing strategy. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. What has your company done lately?

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Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

People drop their phone and turn to the search engine to look for a repair shop. Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. A cloud technology vendor told me that trade shows were the number one source of leads for his company.

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The Rise and Rise of Online Video

The Proactive Report

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Google’s recent mobile update penalizes sites with content that is not mobile-friendly, so make sure that your video content is available on a fully mobile-responsive website.

Video 100
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How To Write Press Releases That Attracts Media Attention: A Guide

PR Fuel

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. It can also help you communicate your company values. In fact, 94% of consumers show loyalty to brands that over complete transparency. A dateline.

Writing 82