PR Fuel

JULY 14, 2021

It can also help you communicate your company values. In fact, 94% of consumers show loyalty to brands that over complete transparency. For example, you might want to announce an upcoming trade show or conference. Then, start developing a media list. Social media influencers. Radio shows.

Writing 82

Writing How To Media Guidelines 82

Sword and the Script

MAY 14, 2016

People drop their phone and turn to the search engine to look for a repair shop. A cloud technology vendor told me that trade shows were the number one source of leads for his company. That sounds like sage advice for companies in the business-to-business market with a long sales cycle.

Marketing 60

Marketing B2B Local Customer Service 60

Communications Conversations

OCTOBER 27, 2016

Social media manager. Interactive media producer. Search engine marketer. Media research analyst. I mean, companies are barely using social media well at this point and we’re going on eight years in now. Multimedia designer. Graphic designer. Platforms manager. Bot developer.

Industry 60

Industry Marketing Web Trade Shows 60

Sword and the Script

FEBRUARY 14, 2017

For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

ImPRessions - Crenshaw Communications

MAY 3, 2018

Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. In many ways B2B PR is a more efficient engine of promotion. PR offers credibility.

Advertising 178

Advertising Advertising B2B Reputation 178

Rock the Status Quo

MAY 18, 2015

And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership. Look for industry conferences, trade shows and associations. Look at industry association social media platforms. Ask in industry social media events.

Publicity 100

Publicity Trade Shows Google Twitter 100

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

PR 20/20

OCTOBER 5, 2017

Read on to learn four key insights from these business leaders, all of who made a case and won company-wide support for inbound marketing implementation. Chris from Pentair, for example, found inbound marketing success in an industry where the average decision maker (industrial engineers) is 57 years old.

Marketing 45

Marketing Engineering Resources Consumer 45

MaccaPR

OCTOBER 7, 2014

Last week, our MaccaPR Blog promised to reveal how the most underperforming YouTube channels could be transformed from dusty video repositories into vigorous sales lead generators, kick-butt customer engagement machines, high-energy web traffic referral drivers, and SEO magnets to heighten visibility for your company in search.

YouTube 61

YouTube Video SEO Trade Shows 61

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. He’s been an independent consultant since 2006 and helps B2B companies with online marketing. He’s been an independent consultant since 2006 and helps B2B companies with online marketing.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

DECEMBER 15, 2020

Many companies turned off their marketing in March when the pandemic hit our shores. I think we are going to see these companies emerge with a desire to start telling their story again, but it’s going to take some time. If your company’s digital presence is lacking, now is the time to address that. Back to basics. “We

Marketing 169

Marketing Employee Content Marketing Training 169