Waxing UnLyrical

APRIL 5, 2018

Our culture used to have a clear line between “business only” and the “good feeling” of nonprofit organizations. Now, in our culture, we are seeing the mutually beneficial advantages of establishing and maintaining a relationship between a nonprofit organization and corporate business. Laurence D. Keep the energy alive.

Nonprofit 53

Nonprofit Community Employee Energy 53

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

FEBRUARY 16, 2021

Very early in my tenure as a senior executive at Edelman in the late 1990s, I flew from Chicago to visit a new client — a large manufacturing company whose leadership was furious that employees at one of its plants had voted to unionize. I directly pointed this out to them and tried to redirect them to consider other strategies.

Communications 158

Communications Ethics Leadership Reputation 158

PRSay

JULY 9, 2021

Companies that institute informal, reverse-mentoring programs can benefit in numerous ways. The programs help younger employees elevate their profiles within their companies’ ranks, too. Strong leadership is crucial, but knowing when to follow is equally important. This is just the tip of the iceberg.

Nonprofit 218

Nonprofit Employee Internal International 218

PRSay

JULY 6, 2022

My qualifications were that I knew the German/Mercedes and American/Chrysler sides of what was the world’s largest merged company. My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. Our mission in dealing with issues was “no surprises for leadership.”.

Communications 95

Communications Internal International Travel 95

Deirdre Breakenridge

NOVEMBER 21, 2018

Ask yourself what is important to you and create goals within your role and share them with team leadership. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. Take on work that builds marketable skills. Know when it’s time to move on.

Communications 171

Communications Nonprofit Training Study 171

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Institute for Public Relations

JANUARY 9, 2023

The discourse put every company that does business in the U.S. in a tricky situation: determining how to strategically respond to this issue without offending their … Continue reading What Should Be Considered When Companies Weigh in on Controversial Social Issues? Takeaways from Companies’ Reactions to Roe V.

Company 64

Company Blogging Publicity How To 64

PRSay

JUNE 7, 2021

For example, a company might hire a “white hat” hacker to intentionally hack into its IT infrastructure and flag weak spots. The onus then lies on the company to remediate those flaws and avoid being compromised in the future. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Looking to the past. Donate your time and skills to a cause that is important to you. Go beyond LinkedIn for your job search.

System 189

System Public Affairs Employee Nonprofit 189

Reputation Us

OCTOBER 4, 2021

It’s come to the point where before communicating, many companies even weigh how an announcement will affect “The Left” or “The Right” and the consequences. Should you take a stand as a company? Companies used to steer away from politics and advocacy, focusing instead on sales and trying not to be offensive. Political Pressure.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

It’s come to the point where before communicating, many companies even weigh how an announcement will affect “The Left” or “The Right” and the consequences. Should you take a stand as a company? Companies used to steer away from politics and advocacy, focusing instead on sales and trying not to be offensive. Political Pressure.

Reputation 78

Reputation Crisis Management Employee Government 78

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. What are some of the differences in building a PR strategy for a large company versus a small nonprofit?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

PRSay

OCTOBER 5, 2016

It’s true that Indiana sustained some bruises in the boxing ring of public opinion in 2015 when passage of the Religious Freedom Restoration Act prompted a backlash from companies, which threatened to pull business and events from Indiana. That’s irony,” he wrote.

Conference 111

Conference Nonprofit Hotels Internal 111

Deirdre Breakenridge

FEBRUARY 13, 2015

She works with colleges to teach students how to integrate social media and business to achieve communication, sales, and leadership success. Susan is CEO of Get in Front Communications , a 15-year-old communications consulting and training company. She is the editor of Ragan’s Health Care Communication News.

Healthcare 150

Healthcare Community Twitter Communications 150

Deirdre Breakenridge

JANUARY 27, 2020

Our goal is to screen Pioneers in Skirts in schools, communities, and companies , and help them utilize the film to spark conversations about what inclusion really means, and how to support and actively promote gender parity in our culture today. Pioneers in Skirts Premiere in Los Angeles, CA. What’s Next? Ambition in Film Event.

Film 252

Film Marketing Nonprofit Education 252

PRSay

DECEMBER 10, 2020

Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. Keep calm and communicate on!

Communications 158

Communications Nonprofit Employee Film 158

PRSay

OCTOBER 16, 2020

Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co., which is one of many companies giving employees time off to vote. Bedrock of democracy.

Communications 201

Communications Nonprofit Employee Local 201

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. Can you say more about how corporations and associations can realize this vision? Dealing with an Omni-Channel World.

Leadership 40

Leadership Survey Enterprise Conference 40

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

PRSay

JUNE 7, 2022

Yet, according to a 2020 PR News survey , only 62% of companies have a crisis plan. Over the course of her career, Thompson has provided strategic planning, writing, executive counsel, change management, media relations and project management for corporate, education and nonprofit organizations. Connect with her on LinkedIn.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. click image for higher resolution).

Employee 148

Employee Print Writing Survey 148

Mindful Marketing

JUNE 27, 2020

When working for a company, I want to know that it cares about addressing the legacy of inequality in our nation, one hire at a time. Aren’t there governmental organizations and nonprofits already dedicated to solving this problem? I celebrate these leaders who have leveraged their influence to stand against injustice.

Real Estate 111

Real Estate Community Employee Education 111

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. and partnerships with awesome nonprofits like Technovation[MN]. She’s so great.”

Banking 113

Banking Sports Financial Corporate 113

PR 20/20

OCTOBER 9, 2018

When I was with BTC Revolutions, I worked on the Share Our Strength account, an amazing nonprofit. So much of the nonprofit work revolved around relationship building through social channels, user-generated content and blog content. Then the next time, we’ll ask for industry and location. A: Be prepared.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Students are recognized for their exemplary leadership, service and academic excellence.

Sports 0

Sports Leadership Internal International 0

PR 20/20

SEPTEMBER 6, 2016

Since we first presented the concept at INBOUND 2015 , we’ve helped corporations, agencies and nonprofits achieve results faster by conducting hackathons. PR 20/20) Conduct preliminary research on company, industry and existing assets. Above: A sample hackathon campaign sandbox for hypothetical B2B tech company.

Strategy 40

Strategy Marketing Internal International 40

NewsWhip

DECEMBER 5, 2019

In May this year, due to a few promotions at prominent companies, the number of women CEOs at the head of Fortune 500 companies moved higher than it has ever been. 33 women head companies on the list of highest-grossing firms, a jump from last year’s 24. Barra, General Motors Company (GM). Michele Buck, Hershey Company.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories. Sharing anecdotes about the company and its relevant stakeholders, whenever and wherever it appears the organizational narrative is appropriate and the audience judged receptive. (p.

Construction 40

Construction Internal International SEO 40

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Second, companies are often inconsistent with their marketing efforts. –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Ethical Voices

APRIL 2, 2024

But before that, I worked at a nonprofit for four years. Basically, whenever the county would issue debt or large projects, meaning people or companies would loan the county money, the county commissioners were picking their friends and their spouses. I’ve worked at the Palm Beach County Clerk’s Office, the St.

Policies 62

Policies Ethics Government Leadership 62

The Hoffman Agency

MARCH 6, 2024

to enter leadership roles. Companies in the West should absolutely be prioritizing this as a key issue. Enough talk — it’s time for action For every grandstander, there’s a company who shows genuine care and compassion. It was clear that they felt like the company had their back. Often, they start small. No narcissism.

Handbook 36

Handbook Trade Shows Employee Local 36

Ethical Voices

OCTOBER 3, 2022

I spent the first half of my career in corporate, doing marketing and public relations for really large companies. I had a little bit of nonprofit experience. I actually started a nonprofit in the early ’90s in Los Angeles after the Rodney King riots. I was working at a very large company.

Ethics 79

Ethics Nonprofit Community Local 79

ImPRessions - Crenshaw Communications

JANUARY 17, 2018

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. But for many corporate communicators, the position was lonely. But things are changing rapidly on the corporate activism front. ” Imagine!

Corporate 159

Corporate Reputation Nonprofit Guidelines 159

PRSay

NOVEMBER 18, 2021

15 by The Aspen Institute , an international nonprofit, widespread misinformation and disinformation are exacerbating society’s worst problems. According to the report, leadership from every sector and institution in our society “is our only way out of this crisis. And yet it is sorely missing.”. Workforce diversity.

Social Media 189

Social Media Report Media Government 189

PRSay

OCTOBER 21, 2019

When you discover the leadership that you have within, you can do so many things,” said Fox, who was interviewed by Conference Chair Rhoda Weiss, APR, Fellow PRSA, at today’s General Session at the PRSA 2019 International Conference in San Diego. “We are all leaders, each and every one of us.”. Charitable endeavors.

Conference 113

Conference Nonprofit Interviews Leadership 113

PRSay

SEPTEMBER 14, 2017

Entertainment, technology, manufacturing, nonprofit. Independent practitioner, corporate spokesperson, agency account executive. We are hired to represent the interests of our clients, companies and organizations. New professional, mid-level manager, senior practitioner.

Ethics 106

Ethics Nonprofit Exercises Radio 106