Waxing UnLyrical

APRIL 5, 2018

Our culture used to have a clear line between “business only” and the “good feeling” of nonprofit organizations. Now, in our culture, we are seeing the mutually beneficial advantages of establishing and maintaining a relationship between a nonprofit organization and corporate business. Laurence D. Publicize your work.

Nonprofit 53

Nonprofit Community Employee Energy 53

PRSay

AUGUST 16, 2022

Before getting started, remember to carefully vet all nonprofits and authentically align your agency, clients and employers with mutually beneficial partnerships. Like our client allnex-Wallingford, your organization may choose to align with a local nonprofit to launch a 5K and T-shirt sale. RunSignUp. Gifts for Good.

Company 156

Company Nonprofit Apparel Banking 156

PRSay

JULY 9, 2021

Strong leadership is crucial, but knowing when to follow is equally important. Adnan Bashir is a communications executive, C-Suite adviser, strategist and former journalist, who has advised CEOs, government officials and nonprofits alike on communications strategy and messaging. Photo credit: netflix ].

Nonprofit 218

Nonprofit Employee Internal International 218

PRSay

FEBRUARY 16, 2021

Very early in my tenure as a senior executive at Edelman in the late 1990s, I flew from Chicago to visit a new client — a large manufacturing company whose leadership was furious that employees at one of its plants had voted to unionize. But following principles like these and having your own moral compass can guide you.

Communications 157

Communications Ethics Leadership Reputation 157

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Dates: March 19, 2020. Location: New York, NY.

Conference 329

Conference Marketing Case Study Measurement 329

Deirdre Breakenridge

NOVEMBER 21, 2018

Ask yourself what is important to you and create goals within your role and share them with team leadership. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. Take on work that builds marketable skills. Know when it’s time to move on.

Communications 171

Communications Nonprofit Training Study 171

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

Storytelling 163

Storytelling Media Nonprofit Government 163

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Additionally, Hanson is heavily involved in nonprofit work as the recent Past President of the Docent Council at the Portland Art Museum.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

PRSay

JULY 6, 2022

My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. I also serve on your Global Affairs Task Force, which is made up of very switched-on leaders from corporate, agency, nonprofit and academia. We’re tenacious. We have an informed point of view.

Communications 94

Communications Internal International Travel 94

Waxing UnLyrical

MAY 6, 2015

The term “thought leadership” is slowly slipping into the gray anonymity of overuse. But thought leadership takes this concept to a higher level by anticipating change, and offering a carefully-considered viewpoint that gives rise to further consideration, discussion, and action by others. He blogs at A Professor’s Thoughts.

Leadership 40

Leadership Nonprofit Banking Travel 40

PRSay

JANUARY 9, 2020

There is also an increasing number of micro publications that have smaller distributions, but are highly specific in nature and often very receptive to thought leadership and related industry news. She represents a number of regional and national clients in the business-to-business, business-to-consumer and nonprofit spaces.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Deirdre Breakenridge

FEBRUARY 13, 2015

She works with colleges to teach students how to integrate social media and business to achieve communication, sales, and leadership success. Anneliz Hannan is a corporate communications professional with strong advocacy qualities and analytic acumen. She is the editor of Ragan’s Health Care Communication News.

Healthcare 150

Healthcare Community Twitter Communications 150

PRSay

DECEMBER 10, 2020

One extension of the pandemic crisis that every business, university, school and nonprofit grappled with was a rapid pivot to what Jeff Teper , the head of Microsoft Teams, SharePoint and OneDrive calls “remote everything.” Redefining professionalism has been a healthy response to the tragedies we’ve faced this year.

Communications 157

Communications Nonprofit Employee Film 157

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. What are some of the differences in building a PR strategy for a large company versus a small nonprofit?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

PRSay

OCTOBER 5, 2016

There was undoubtedly discussion among senior leadership about the suitability of bringing thousands of PRSSA student members and practitioners from across the globe to a state where legislators had given short shrift to diversity and inclusion. Let us know if you’d like to attend our organic, farm-to-table salon dinner while at PRSA.

Conference 111

Conference Nonprofit Hotels Internal 111

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Looking to the past. Donate your time and skills to a cause that is important to you. Go beyond LinkedIn for your job search.

System 187

System Public Affairs Employee Nonprofit 187

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. Can you say more about how corporations and associations can realize this vision? Dealing with an Omni-Channel World.

Leadership 40

Leadership Survey Enterprise Conference 40

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. She also employs nonprofit organization examples and often draws on other WVU faculty.

Communications 120

Communications Case Study Training Reputation 120

PRSay

JUNE 7, 2021

In my experience as a corporate communications professional, I have seen the prevalence of silos in communications and marketing departments around the world — which result in a lack of collaboration among the various moving parts. Build the camaraderie needed to face crises. Illustration credit: astel design ].

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Reputation Us

OCTOBER 4, 2021

Identify issues most likely to align with, or impact, your business strategy and corporate culture. Moreover, many believe government is not doing enough to address societal problems, and they are increasingly looking to companies for leadership. As a result, employees are now more vocal about corporate responsibility.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

Identify issues most likely to align with, or impact, your business strategy and corporate culture. Moreover, many believe government is not doing enough to address societal problems, and they are increasingly looking to companies for leadership. As a result, employees are now more vocal about corporate responsibility.

Reputation 78

Reputation Crisis Management Employee Government 78

Deirdre Breakenridge

JANUARY 27, 2020

She started her career in the corporate arena, then, after 17 years, transitioned to competitive positioning consulting with mid-to-large sized companies. She is a winner of several technical and leadership awards – including the Triangle Women in Business award and twice receiving the prestigious IBM Award of Excellence!

Film 252

Film Marketing Nonprofit Education 252

PRSay

OCTOBER 16, 2020

Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co., which is one of many companies giving employees time off to vote. Bedrock of democracy.

Communications 201

Communications Nonprofit Employee Local 201

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. We’re spread across three cities and work in different industries: nonprofit, health care, and food and beverage. This has been a recurring topic at our “PR Pals” group dinners.

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

PRSay

AUGUST 31, 2021

The truth is, whether we work in politics, business or the nonprofit world, a silent majority of the public exists. Corporate executives, business owners and PR pros all share the trait of being proactive and action-oriented. The governor had a high approval rating. Inaction is difficult. Jumping in is our natural tendency.

Crisis 164

Crisis Crisis Communications Nonprofit Social Media 164

PRSay

MAY 16, 2018

While the PRSA MBA/Business Program is currently focused on partnering with business schools, the need for strategic communications also affects CEOs, chief information officers, chief financial officers, engineers, cyber chiefs, medical doctors and other corporate and nonprofit leaders.

Communications 117

Communications Public Affairs Crisis Communications Reputation 117

PRSay

JUNE 7, 2022

Over the course of her career, Thompson has provided strategic planning, writing, executive counsel, change management, media relations and project management for corporate, education and nonprofit organizations. Connect with her on LinkedIn. Photo credit: adobe art ].

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Waxing UnLyrical

JULY 14, 2014

How Your Organization’s CEO Can Use Social Media for Thought Leadership. Why: Beth Kanter examines what nonprofits can do to cultivate a successful thought leadership campaigns for their CEOs, but this great post has lessons for for-profit leaders as well. And really, with the gold Lee shared, this post could end right.

SMB 77

SMB Case Study Social Media Nonprofit 77

Mindful Marketing

JUNE 27, 2020

Aren’t there governmental organizations and nonprofits already dedicated to solving this problem? These statements not only reflect sound leadership, they have allowed conversations against injustice to continue in the marketplace. I celebrate these leaders who have leveraged their influence to stand against injustice.

Real Estate 111

Real Estate Community Employee Education 111

Waxing UnLyrical

MAY 14, 2014

Kirk has 35+ years’ federal government and nonprofit organization PR experience, followed by nearly 10 years’ undergraduate- and graduate-level college teaching experience. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Nonprofit 86

Nonprofit Banking Leadership Government 86

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 149

Employee Print Writing Survey 149

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Students are recognized for their exemplary leadership, service and academic excellence.

Sports 0

Sports Leadership Internal International 0

PR 20/20

OCTOBER 9, 2018

When I was with BTC Revolutions, I worked on the Share Our Strength account, an amazing nonprofit. So much of the nonprofit work revolved around relationship building through social channels, user-generated content and blog content. A: Be prepared. Know that the C-Suite is going to say they want instant results.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. and partnerships with awesome nonprofits like Technovation[MN]. She’s so great.”

Banking 113

Banking Sports Financial Corporate 113

PR 20/20

SEPTEMBER 6, 2016

Since we first presented the concept at INBOUND 2015 , we’ve helped corporations, agencies and nonprofits achieve results faster by conducting hackathons.

Strategy 40

Strategy Marketing Internal International 40

Waxing UnLyrical

OCTOBER 4, 2017

Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Notice a common thread here?

Internal 43

Internal International YouTube Nonprofit 43