Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. I love getting news releases related to business technology solutions – but I do not cover consumer tech. So keep those emails coming!

Technology 120

Technology Pitching Insurance Insurance 120

Reputation Us

JANUARY 13, 2020

Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority.

Reputation 60

Reputation Crisis Insurance Insurance 60

Mindful Marketing

JANUARY 16, 2022

However, for a company with annual revenues of $4.37 ” That to say, unlike the exaggerated ideas of potholes pummeling delivery vehicles and consumers carelessly dropping carryout orders, the pandemic’s negative impact on restaurants has, unfortunately, been very real. ” One might take that explanation at face value.

Local 80

Local Corporate Insurance Insurance 80

Mindful Marketing

MAY 17, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’ve heard the saying, “Misery loves company.” Oftentimes the bigger the problem, the bigger the payout for solving it, but is it right for companies to monetize consumer misfortune, particularly during a pandemic?

Airlines 66

Airlines Insurance Insurance Enterprise 66

Beyond PR

NOVEMBER 30, 2017

But when it comes to a press release, the company boilerplate is nothing to dismiss. As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience.

Examples 65

Examples Insurance Insurance Fashion 65

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. I take it that consumer attitudes toward breast pumps today is not the same as that of their own mothers 20 to 30 years before?

Agency 54

Agency Healthcare Interviews Insurance 54

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

Window Company Shatters PR Expectations with Baseball Promotion. If the Cleveland Indians managed a 15-game streak, the company promised to refund window purchases from throughout the year. Together with Bompas & Parr, a customized food experience company, the chain created the world’s first “anti-aging gin.”

Brand 136

Brand Branding Local Hotels 136

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

Finally, Stumpf’s main point – that there was no “orchestrated” fraud at the company – wasn’t very credible when 5300 people have been let go for creating the fake accounts. Even When A Company Is Right, Optics Matter. It’s a smart idea. But in the current environment the optics are bad.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

Communications Conversations

OCTOBER 22, 2014

Seems benign from a company perspective, right? How they used LinkedIn: In this short post , Bruce uses LinkedIn publishing to talk about a timely topic and trend that’s impacting his business–the health insurance and health care worlds. Goal: Shaping consumer brand perceptions. Goal: Raising awareness for the brand.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Communications Conversations

DECEMBER 11, 2017

I am an Associate Director of Communications in the Medicare & Retirement division of UnitedHealthcare – the insurance side of UnitedHealth Group. Working with health insurance agents probably isn’t the sexiest job you’ve ever had (I can say this kind of thing to you, right, because we’re friends!

Insurance 60

Insurance Insurance Sports Groups 60

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” ” Heather Ripley writes about the importance of insuring that all crisis responders understand their responsibilities and are practiced.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. There’s no getting around it! The first step is to understand the crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. We believe consumers should control who has access to their data, and we’re actively fighting for that right. 4) Before Auto Care, you worked for a PR technology vendor.

Marketing 79

Marketing Data Wireless Industry 79

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. We have the ability to gather so much information on consumers. Thank you so much for the opportunity. What about in terms of privacy?

Enterprise 68

Enterprise Ethics Engineering Technology 68

Communications Conversations

MAY 24, 2018

I am the global director of communications and brand marketing at Geosys, a company which specializes in satellite remote sensing for agriculture. Basically, we use satellites to monitor the growth of large crops worldwide and provide the data in a variety of ways to agronomists, insurers and commodity traders.

Agriculture 60

Agriculture Travel Agency Industry 60

PR Conversations

AUGUST 7, 2014

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title. How are organisations going to use it all?

Publicity 87

Publicity Ethics Technology Government 87

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Without a documented plan, how would you handle a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. One such company is the global consumer goods producer Unilever.

Insurance 99

Insurance Insurance Social Media Comparison 99

Sword and the Script

JUNE 21, 2016

The same events company that is acquiring the Content Marketing Institute for $17.6 Recent reports suggest parent company, UBM, has cleared regulatory hurdles for selling PR Newswire to Cision for $841 million. He might have been right, but probably only about cars being sold to consumers. Every B2B company does it.

Insurance 66

Insurance Insurance B2B Corporate 66

PRSay

JULY 2, 2019

Everyone can think of a commercial that tries too hard or a company that #hashtags #everything. Consumers are smart — they can usually see through a brand’s forced engagement. Don’t forget that sometimes the company “we” can seem off-putting. In fact, for most brands, it’s surprisingly hard to be hip. Be genuine.

Brand 140

Brand Branding Insurance Insurance 140

Communications Conversations

AUGUST 31, 2018

And, how can companies better work with the media in the years ahead? And, how can companies better work with the media in the years ahead? First, I think this author is right in that more and more big companies have decided they don’t need the news media as much any more. I thought this recent WaPo article was interesting.

Media 112

Media Journalism Report Video 112

5W PR

NOVEMBER 11, 2019

Companies that relied on the interpretation of data and wisely employed it have performed extremely well. Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. Industrial Manufacturing & Services and Corporate Services tied for third at 3.4.

Data 68

Data Telecommunications Infographics Automotive 68

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

APRIL 24, 2019

As companies mature, they’re finding ways to show the value of content and use that evidence to grow accordingly. Your company mission usually doesn’t fluctuate. Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. The ultimate account of the insider who blew the whistle on the company is riveting – part suspense novel, part Shakespearean tragedy.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202