Stern + Associates

NOVEMBER 13, 2023

So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? Obviously, companies cannot and perhaps should not take a public stance on every issue. The key is to make sure the stance aligns with audiences and company values/goals.

Trends 116

Trends Communications Conference Leadership 116

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. But there’s some good news in the conference world for PR planners. Event producers and programmers are scrambling to adapt.

Conference 284

Conference How To Trade Shows Leadership 284

MaccaPR

FEBRUARY 7, 2022

Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtually. It takes a lot of money and resources to prepare for a conference like CES. What’s a marketer to do?

Conference 62

Conference Trade Shows Brand Branding 62

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Great company. Here’s why earned speaking opportunities are an important PR program element. Content that has legs.

Leadership 170

Leadership Industry Conference Trade Shows 170

Critical Mention

MAY 15, 2019

We’re hosting webinars, courses, summits, and conferences. He’s also the founder of WordStream, the World’s top PPC marketing software company. The post Interview with Larry Kim appeared first on Critical Mention - Media Monitoring. One primary goal is to help marketing agencies. SCHEDULE A DEMO.

Interviews 123

Interviews Facebook Software Social Media 123

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . If a company thinks all PR efforts will directly lead to sales, it may be time to explain the difference.

Agency 353

Agency Interviews Pitching Retail 353

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Her company, MarketingProfs , is a marketing training and education company with more than 600,000 subscribers.

Interviews 104

Interviews Content Marketing Writing Journalism 104

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. .

Media 323

Media Interviews Financial Construction 323

PRSay

OCTOBER 8, 2018

The book features interviews with more than 40 racially-diverse and LGBTQ agency and corporate leaders, who share their stories about the successes, obstacles and lessons they’ve learned along the way.

Conference 127

Conference Education Leadership Travel 127

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

They’re useful for relationship building and keep the dialogue going until the time when a company executive’s quotes or comments can be used for a relevant story. . Below are a few things we should keep in mind when staffing an interview: Kick things off. Let the interview play out, but pay attention. Be personable.

Interviews 208

Interviews Media Construction B2B 208

ImPRessions - Crenshaw Communications

MARCH 27, 2020

They usually originate in conference rooms, assembled with one’s team, all seated together. While social media has already made our lives seemingly accessible, Zoom conferences and interviews now feel reminiscent of the more relaxed workplace, symbolized by what was once known as Casual Friday. And, here’s the bigger question.

Conference 310

Conference Meeting Interviews Crisis 310

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 99

Interviews Publicity Technology Social Media 99

5W PR

AUGUST 6, 2018

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly. Maintaining the Interview. Handling Unexpected Questions. Managing Difficult Topics.

Interviews 74

Interviews Media Agency Conference 74

5W PR

APRIL 22, 2024

From securing speaking opportunities at conferences to publishing articles by industry veterans and arranging media interviews, public relations efforts can project the brand as a thought leader, and a trusted source of financial information. Fintech companies need to address any concerns or questions customers may have openly.

Consumer 78

Consumer Financial Crisis Management Reputation 78

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 93

Technology Automotive Mobile Interviews 93

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Her company, MarketingProfs , is a marketing training and education company with more than 600,000 subscribers.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Remote PR Jobs

FEBRUARY 27, 2022

Now you need to make sure your client is adequately prepared for the interview. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. The hard part is over, or is it? Briefing document framework.

Writing 130

Writing How To Interviews Pitching 130

Bianchi Biz Blog

NOVEMBER 2, 2023

For example, while I’m interested in attending your one-hour event in Detroit, I will be traveling to Los Angeles for the auto show to cover major automaker press conferences the same day. You selected a location that is inconvenient or unfeasible possible for me. You scheduled it too early or too late in the day.

How To 98

How To Transportation Travel Conference 98

5W PR

MARCH 26, 2024

Before a company can start crafting its message, knowing the audience inside out is crucial. Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market.

B2B 78

B2B Strategy Communications Case Study 78

ImPRessions - Crenshaw Communications

MARCH 23, 2022

There’s an endless list of priorities, from onboarding and immersion to setting expectations and navigating the processes within a new company or organization. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. There’s also lots of pressure to make things happen while you get smart.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

MAY 18, 2021

There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. The Drum also features subcategories on different brands so it’s easier to track the news on major companies, from Apple to Amazon.

Advertising 322

Advertising Advertising Privacy Television 322

Mediagraphix PR

OCTOBER 10, 2023

Whether it’s interviews, press conferences, or social media engagement, the way corporate leaders communicate can significantly impact their company’s image and reputation. One of these ways is representing their organization in front of the public or the media.

Media Training 52

Media Training Training Corporate Media 52

Mediagraphix PR

OCTOBER 10, 2023

Whether it’s interviews, press conferences, or social media engagement, the way corporate leaders communicate can significantly impact their company’s image and reputation. One of these ways is representing their organization in front of the public or the media.

Media Training 52

Media Training Training Corporate Media 52

MaccaPR

MAY 23, 2016

Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. Attendees at the Health Academy conference had the chance to engage with a panel discussion led by three influential health care reporters, Kimberly Leonard from U.S.

Conference 80

Conference Healthcare Marketing Crisis 80

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

MARCH 3, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. Here’s how to take advantage of newsjacking for B2B companies. Or, if you know your client is attending a conference like SXSW, be sure to get quotes well before.

B2B 256

B2B Pitching Conference Privacy 256

Bianchi Biz Blog

JULY 21, 2022

These events have been so popular with journalists that many companies who are solely interested in media coverage have chosen to attend one of these events, instead of having a booth. These intimate settings can allow your company to have a home base for uninterrupted media interviews, as well as customer meetings. digitally).

Mobile 113

Mobile Technology Automotive Interviews 113

Critical Mention

JANUARY 3, 2019

In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 60

Interviews B2B Media Report 60

ImPRessions - Crenshaw Communications

MARCH 27, 2020

They usually originate in conference rooms, assembled with one’s team, all seated together. While social media has already made our lives seemingly accessible, Zoom conferences and interviews now feel reminiscent of the more relaxed workplace, symbolized by what was once known as Casual Friday. And, here’s the bigger question.

Conference 156

Conference Meeting Interviews Crisis 156

ImPRessions - Crenshaw Communications

MARCH 26, 2020

They usually originate in conference rooms, assembled with one’s team, all seated together. While social media has already made our lives seemingly accessible, Zoom conferences and interviews now feel reminiscent of the more relaxed workplace, symbolized by what was once known as Casual Friday. And, here’s the bigger question.

Conference 156

Conference Meeting Interviews Crisis 156

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. PR strategy. Media training.

Agency 188

Agency Publicity Media Training Training 188

The Hoyt Organization

APRIL 23, 2024

Alternatively, secure speaking opportunities for key members of your organization at relevant conferences or events. Partnering with like-minded companies or sponsoring events can help increase brand awareness and credibility. Additionally, respond promptly and professionally to media inquiries and requests for interviews.

Strategy 80

Strategy Nonprofit Social Media Leadership 80

ImPRessions - Crenshaw Communications

APRIL 1, 2021

It’s a bit like a conference where you can choose to attend lectures from among multiple tracks, but the commitment threshold is very low. The corporate presence is there, but through company executives and founders, not logos. It’s like podcasting and live conferences had a baby. Its pedigree, too, generated buzz.

Leadership 321

Leadership Conference Sports Meeting 321

Landis PR

JUNE 21, 2022

The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. 5-8, 2023, with Media Days in January. Here are our top six suggestions: 1.

Company 52

Company Technology Meeting Hotels 52

Deirdre Breakenridge

MAY 8, 2018

Our guest speaker, Bob Pickard, shared his thoughts regarding setbacks that companies face from his experience as a social media expert. I also learned some of the most effective ways for companies to use social media, including communicating with the public and keeping media profiles up-to-date. Conclusion.

Education 232

Education Conference Meeting Crisis Management 232