The Proactive Report

APRIL 6, 2021

Just as with print publications, the top tier websites are harder to pitch. According to this report, 70% of people say brand trust is important when making purchasing decisions. Build a community online and nurture that group with relevant content that builds trust and loyalty. Listen to your community.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Where you are communicates who you are. Building relationships If reporters know they can come to you for trusted information…they’ll come to you time and time again.

Media Relations 107

Media Relations Media SEO Newspapers 107

The Proactive Report

NOVEMBER 21, 2023

The recent Pew Research reports on media consumption in the US have some interesting insights. Digital News According to the November Pew Research report, most adults in the United States get at least some news from digital devices. You may find that your audience is indeed on TikTok!

Newspapers 130

Newspapers Social Media Data Consumer 130

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. This data is often wide-ranging and offers insights that can be newsworthy to a host of different reporters and outlets. That results in personalized and significant media opportunities affecting a specific community.

Tools 232

Tools Radio Trends Pitching 232

Wadds Inc.

JANUARY 26, 2023

Newsletters, podcasts and video are all growing as channels alongside app, online and print publications according to a Reuters Institute Report. New forms of content and social media communities are used to amplify editorial and reach new audiences. But ultimately this is a zero sum game.

Pitching 124

Pitching Media Print Social Media 124

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Block Club Chicago reportedly sends a daily newsletter to some 82,000 people.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”. But it needs to be backed up with metrics and reporting.

Report 225

Report Media Advertising Advertising 225

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. You can download a copy of the report by following this link. The UK is suffering from news fatigue.

Print 115

Print Media Newspapers Local 115

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. In the first month of the crisis Facebook reported an increase of 50% in usage of its services. Print accounts for 80% of UK newspaper revenues and digital 20%.

Print 102

Print Newspapers Crisis Local 102

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 156

Media Relations Media Print Software 156

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. Trade pubs are a community network. Digital and print trades in a given sector are tantamount to a virtual business community. Plus, bigger outlets like to report on bigger companies. Trades placements yield good returns.

Pitching 168

Pitching Real Estate B2B Journalism 168

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption. The numbers for radio are impressive!

Radio 75

Radio Television Media Local 75

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. Synapse aims to be a “marketplace” for PR pros pitching reporters. It makes sense.

Software 128

Software Pitching Ethics Privacy 128

Flack's Revenge

DECEMBER 11, 2014

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

Transportation 201

Transportation Print Conference Technology 201

PRSay

JANUARY 8, 2019

Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests.

Storytelling 163

Storytelling Media Nonprofit Government 163

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. In the graph, Social Media Community Management is at the top of the list with 39.7% Content is great.

Media Relations 50

Media Relations Measurement Report Media 50

Wadds Inc.

NOVEMBER 30, 2023

The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. The community published two guides to tools in public relations and has been inactive since 2015. You can buy a copy of #PRstack: AI tools for marketing, media, and public relations from Amazon in Kindle and print formats.

Tools 52

Tools Handbook Publicity Analysis 52

PRSay

JANUARY 13, 2021

The communication channels. You might think of senders and audiences as communities, and each community should have its own preferred channel for certain types of content. Communication Sender Areas. You don’t realize how many communication areas there are until you have to evaluate or audit them. The audience.

Internal 187

Internal International Data Communications 187

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. The New York Times printed the article in full. This is my CommsHero presentation. Good afternoon.

Industry 153

Industry Publicity Agency Community 153

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Producing a letter took time to write, print or copy and mail.

Communications 105

Communications Community Crisis Film 105

PR Insiders

NOVEMBER 10, 2020

COVID-19 dominated so much of the news cycle that, seemingly for months, any pitch that didn’t include a coronavirus angle ended up in some reporter, editor or producer’s deleted file. And eventually other topics began to work their way back into new reports, much to everyone’s relief.

Media 78

Media Pitching Print Interviews 78

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. That sounds promising. Propel Raises $4.5 Million Seed Round.

Software 89

Software Pitching Measurement Enterprise 89

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. It was a clumsy, tone-deaf approach to the then-burgeoning blogger community. And that’s really the bottom line for professional communicators. Apart from that, things get murky.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer.

Pitching 150

Pitching Radio Newspapers Print 150

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine.

Meeting 74

Meeting Automotive Engineering Journalism 74

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Producing a letter took time to write, print or copy and mail.

Communications 81

Communications Community Crisis Film 81

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. Bilingual Communication: Bilingual (English and Chinese) communication is a norm. Materials, press releases, and campaigns are often executed in both languages to cater to the diverse local population and the international community.

Marketing 93

Marketing Local Crisis Management Internal 93

Stephen Waddington

JUNE 9, 2020

fundraising effort in a special report. In a special report Stories that matter: Captain Tom Moore , CARMA has set out the story of how this incredible fundraising feat occurred, and the critical role that PR played. For example, print has fallen off the cliff on which it was already teetering precariously.

Radio 89

Radio Skype Print Local 89

Prakkypedia

AUGUST 11, 2014

And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “ help protect the Australian community from relationship scammers ”.

Privacy 108

Privacy Banking Print Fashion 108

Burrelles Fresh Ideas

APRIL 16, 2024

These partnerships open doors to new markets and communities, strengthening your foothold. According to the Top Rank Marketing B2B Influencer Marketing Report , 93% of respondents noted a rise in the demand to demonstrate marketing ROI over the past year, with nearly a quarter indicating a notable surge. We can help!

B2B 94

B2B Marketing Measurement Social Media 94

Sword and the Script

JULY 7, 2020

It wasn’t funny then, but I can smile now remember how the company executives would nearly breakdown every time a reporter labeled it a “customer relationship database.” About twenty years ago, I had a CRM client that was acquired just as the dot-com implosion was unfolding. Welcome to the second half of 2020!

Technology 123

Technology Publicity Software Print 123

Stephen Waddington

APRIL 18, 2020

The crisis has created the space for journalists and presenters to bring their personality into reporting. Jack Munroe, food writer, journalist and activist is helping her community cook its way through lockdown. I’ve created a Facebook community of practice with the aim of exploring the future of the media, marketing and PR business.

Media 83

Media Crisis YouTube Television 83

Sword and the Script

JULY 28, 2020

click image for higher resolution) An Illustration: Bulldog Reporter The Bulldog Reporter was a long time trade publication for the public relations (PR) community. At the time, digital advertising was squeezing print publications, but as a long time PR professional, it was a shock to see the company close so suddenly.

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

Stephen Waddington

FEBRUARY 12, 2021

However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2% Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts.

Crisis Management 88

Crisis Management Print Ethics Local 88

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. Our newspaper ended up winning an award for our reporting.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. 59) “I help people communicate better.”.

Employee 150

Employee Print Writing Survey 150