Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

Landis PR

APRIL 29, 2024

For us, communications is the world’s most powerful tool for change. The Most Popular Social Media Channels in Finland Youtube : 4.46 million users Pinterest : 1.52 The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects.

Radio 64

Radio Pinterest Television Government 64

5W PR

FEBRUARY 20, 2019

Online communities have formed the core of the internet since the technology’s inception. In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth.

Social Media 60

Social Media Brand Branding Media 60

Shift Communications

AUGUST 26, 2015

Years ago, those sentences would have been meaningless, but today, in our personal lives, social media has become a vital part of how we connect with others. The same is true for brands trying to market themselves on social media. Social media is a microscope into the petri dish of user feedback.

Social Media 60

Social Media Tools Marketing Media 60

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Insurance Insurance Healthcare 40

The Proactive Report

OCTOBER 12, 2015

You also have to learn how to do internal linking, keyword research, Google Analytics and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

Rock the Status Quo

MARCH 2, 2015

Last year’s incredible dwindle in Facebook reach, their purchase of Instagram, looming Twitter changes to wrap in more advertising – oh, and did we mention the Pinterest changes? – all signify one thing: while social media is still valuable, it’s more important than ever to focus on strategy first, tools second.

Google 100

Google Pinterest Media Social Media 100

PR 20/20

JANUARY 16, 2023

For Social Media, we like…. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. Sprout Social Blog ( @sproutsocial ): Offers tips and best practices for your overall social strategy, as well as deep dives on different platforms and trends.

Blogging 52

Blogging Marketing Pinterest SEO 52

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!), Building a New Kind of Cruise Community.

Community 40

Community Travel Pinterest Mobile 40

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

wiredPRworks

MAY 25, 2022

That’s because our guest, Shawna Coronado is an anti-inflammatory lifestyle author, coach, media host, photographer, speaker, and writer recognized for wellness lifestyle, anti-inflammatory culinary, organic gardening, and travel. Shawna Coronado on Pinterest. They got to know each other at social media events around the city.

Television 52

Television YouTube Pinterest Radio 52

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Reason #5: eBooks allow you to create a community around your brand. The audience who reads and reacts positively to your content is much more likely to join your community of followers.

eBook 219

eBook How To Writing Community 219

Polaris

DECEMBER 18, 2014

New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. The lines between public relations, social media, content marketing—and every other marketing discipline—will continue to blur. Social Media'

Trends 135

Trends Marketing Pinterest Social Media 135

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. SOCIAL SELLING SECRETS MASTERCLASS COURSE CURRICULUM. Anchoring communication to your home base.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Scott Public Relations

MAY 13, 2019

Examine your website and social media profiles as well, paying particular attention to coordination. Using the same handle for as much social media as possible also creates a consistent image that avoids confusing anyone looking for you. Examine your progress after you have executed your strategy for a while.

Insurance 55

Insurance Insurance Healthcare Publicity 55

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Compare audiences. Are they active?

Pinterest 88

Pinterest Fashion Social Media Retail 88

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. Previously, strategies were focused on increasing interaction and establishing a more real and personable online presence. Consequently, the traditional method of utilising social media (organic social media) may not be sufficient.

Advertising 62

Advertising Advertising Social Media Facebook 62

Scott Public Relations

MAY 13, 2019

Examine your website and social media profiles as well, paying particular attention to coordination. Using the same handle for as much social media as possible also creates a consistent image that avoids confusing anyone looking for you. Examine your progress after you have executed your strategy for a while.

Publicity 40

Publicity Healthcare Insurance Insurance 40

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Internet-driven forms of digital media have led to the use of an integrated media model. Social media.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

FEBRUARY 11, 2017

For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”. Like search ads on Google, the new Pinterest ads will be sold via a digital auction on a cost-per-click basis. The impact of audio is going to be dramatic.

Tools 60

Tools Pinterest Marketing Media 60

PR Job Coach

FEBRUARY 2, 2015

It no longer matters whether you are the CEO or the community crier. Outline a logical strategy that includes where and how you will comment and whether it helps forward your personal and professional interests. The choices are many – Facebook, LinkedIn, Twitter, Quora, Snapchat, Pinterest, Wechat, Tumblr, YouTube, Google+, etc.,

Pinterest 100

Pinterest LinkedIn YouTube Engineering 100

Cision

JUNE 13, 2016

These influencers take action on their own and likely are active on issues important to them in their own communities both online and offline. Find one that can send emails, track open and click-through rates, engage your supporters as well as promote and track their activity on social media.

Communications 120

Communications Social Media Meeting Public Affairs 120

Scott Public Relations

OCTOBER 13, 2019

One of the latest advances, the ABS Virtual Office from Alternative Behavior Strategies (ABS) , is a prime example of how healthcare integration is creating a better system for all involved. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

OCTOBER 13, 2019

One of the latest advances, the ABS Virtual Office from Alternative Behavior Strategies (ABS) , is a prime example of how healthcare integration is creating a better system for all involved. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

wiredPRworks

FEBRUARY 11, 2016

Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Ensuring your brand tells a story to maintain connections and community.

Training 45

Training LinkedIn Marketing Pinterest 45

Scott Public Relations

JANUARY 24, 2019

Google Analytics and tools that monitor social media data can help you keep track of your backlinks and connect them with your PR successes, and show you the new relationships you are cultivating. Coordinate your social media and PR strategies to take full advantage of this opportunity. Like what you’ve read?

Publicity 45

Publicity Insurance Insurance Healthcare 45

Contently - Strategy

OCTOBER 4, 2018

You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest. To explain how brands should communicate across social channels, I spoke to a handful of audience development managers and social media strategists. ” Take IBM, for instance.

Brand 111

Brand Branding LinkedIn Instagram 111

Communications Conversations

FEBRUARY 7, 2017

Because the same discussion doesn’t apply to Pinterest or Instagram where kid pics, cat memes and food selfies continue to dominate. And I’m not saying you let up on community management. Times have changed significantly since early November–time to make sure your strategy still makes sense.

Facebook 60

Facebook Brand Branding Marketing 60

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans.

Advertising 62

Advertising Advertising Social Media Pinterest 62

Shift Communications

SEPTEMBER 3, 2015

Also consider adding buttons that direct to the blog’s social media – Facebook, Instagram, Twitter, and Pinterest are four great pillars. Put social media to use; it may sound like common sense, but tweeting and posting your content daily, using appropriate hashtags, etc., 3) Master the art of promotion.

Blogging 60

Blogging Pinterest Mobile Creativity 60

Waxing UnLyrical

APRIL 4, 2012

with tips from within and outside your community on how to use Google Plus? How about Pinterest? Anybody stuffed to bursting. Thought so. But that’s not all that’s out there to keep you busy. The truth is, you’re not procrastinating.

Pinterest 74

Pinterest Web Social Media Google 74

Waxing UnLyrical

OCTOBER 12, 2016

Instead I fed off of praise for article placement and high-profile coverage, and high-fives for increases in social media followers. I did, of course, produce monthly reports, but they never needed to drive towards any real goal – perhaps because the main goal was “media attention.”.

Product Launch 40

Product Launch Measurement How To Course 40

Journalistics

APRIL 17, 2013

Three years ago, using the “earned, owned, and paid” organization for media strategy sounded cool. We’re in the midst of a content revolution, where brands are finding it more fruitful to produce their own content, earning the communication channels they use to reach you and me. or Entrepreneur magazine’s content. Think Local.

Brand 52

Brand Branding Media Local 52

Rock the Status Quo

JANUARY 13, 2015

TEN YEARS of social media growth, experimentation and learning. Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business. You want to build a community by focusing on THEM, instead of you. Wow , right?

Social Media 100

Social Media Media Facebook B2B 100

Waxing UnLyrical

JULY 24, 2015

Now you would have to be able to communicate through Twitter, through a blog, through Pinterest, through Facebook.” on how Taxi for Sure handled a potential crisis in India , reacting quickly through social media. Twitter Facebook Google+ LinkedIn Digital Crisis Communications: When to Shut Up.

Crisis Communications 40

Crisis Communications Crisis Communications Pinterest 40

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198

How To Instagram Social Media LinkedIn 198