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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. Although the number of local news outlets — particularly newspapers — has declined over the past several years, local media still offers clout.

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Public Relations Skills

PR for Anyone

As a real estate agent, it’s important to be the “famous” agent in your community. This is what you use to attract and pitch the media. Getting local media coverage makes you a star in your community. 2) Niche what you do and pitch around that. It’s how you get the journalist to read your email pitch. It’s Google.

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CASE STUDY - Using current events to land in the media

PR for Anyone

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. Media outlet that was pitched: WTKR-3, CBS affiliate in Virginia Beach. SPOILER ALERT: YES!

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Elevator Pitch or Twitter Pitch?

Waxing UnLyrical

We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. No longer a matter of choice.

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Bob Gritzinger, Editor-in-Chief, Media Sites at WardsAuto & Principal Analyst—Advanced Propulsion at Wards Intelligence

Bianchi Biz Blog

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. What advice do you have for PR people that want to pitch you? What elements or characteristics do you look for in a story?

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3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. And people still faxed pitches! Especially if you’re communicating with millennials and Gen Zers, social awareness should be a top priority in the coming year.

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The transition from journalism to public relations: It is much more plausible than I ever thought

The Stalwart Blog

As a recent college journalism student, I spent a lot of time thinking about finding a job and became petrified of the lack of opportunities available for new graduates to break into the newspaper business. A few weeks later, I was cruising down the freeway, commuting to my first day with Stalwart Communications.