Karen Freberg

SEPTEMBER 17, 2017

, engaging in discussions about social media and sports, and talking all about football and shoes. Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Erik Mendoza – U.S.

Creativity 40

Creativity Storytelling Sports Social Media 40

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Business 2 Community Artificial intelligence has promised to revolutionize our lives, taking over the mundane tasks of daily existence, from prewriting “smart” email replies to driving our car through rush hour traffic. But media databases and social listening tools are only the beginning.

Industry 100

Industry Publicity Data Video 100

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. It’s finding ways to tell the stories of everything we’re doing as a company, including our efforts in the community, executive visibility, marketing campaigns, corporate partner activations, arena upgrades and our business growth.

Sports 113

Sports Travel Television Agency 113

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. Storytelling is the key.

Advertising 190

Advertising Advertising Radio Television 190

Stephen Waddington

JULY 28, 2019

Practitioners join the profession via apprenticeships, degrees, professional qualifications, social media and marketing. It’s an issue that has been attracting heat among public relations communities on social media over the past week. Public relations is shifting from media to influencers, branded media and communities.

Journalism 74

Journalism Publicity Crisis Management Training 74

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Authentic Storytelling Project. Media Shift. The Cision Blog. Boing Boing. Better Writing Blogs. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. I always remind clients it’s about storytelling. Staying consistent in the media is key.

Journalism 78

Journalism Social Media Radio Fashion 78

Burrelles Fresh Ideas

MAY 23, 2023

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. People enjoy activities such as swimming, sunbathing, water sports, and beachside relaxation. Another two in five consumers have been influenced by social media when it comes to picking a destination.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 151

Employee Print Writing Survey 151

Stephen Waddington

JUNE 9, 2020

Media intelligence firm CARMA has recorded the incredible story of Captain Tom Moore’s £32.8m They then decided to be a little more ambitious and Captain Tom’s daughter Hannah Ingram-Moore asked her friend and company’s freelance PR consultant, Daisy Craydon , to promote the story to the regional media. It’s a lesson in life and PR.

Radio 89

Radio Skype Print Local 89

Karen Freberg

JUNE 14, 2018

Everyone thinks working in social media is “easy” and anyone can do it. I have gotten this a lot from professors who do not teach social media over the years: Karen – teaching social media is all about taking selfies and creating memes, right? How do I respond? I answer back yes. Why is this the case?

Social Media 43

Social Media Media Community Sports 43

Karen Freberg

MAY 5, 2019

The marketplace is of course booming and growing in the social media space, but so is the competition. For the past five years, I have had several students (as part of #FrebergAlums) work the Kentucky Derby on their official social media team. I felt they were going out and saving the social media world!

Sports 62

Sports Social Media Course Instagram 62

Karen Freberg

JULY 3, 2021

The throwing community called this “self aggrandizing” at the time – it’s amazing how things have changed since then! With that being said, fast forward to what I am doing now as a professor in strategic communication, there are some things I would advise student-athletes to consider as they move forward with NIL.

Analysis 80

Analysis Case Study Brand Branding 80

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Deirdre Breakenridge

OCTOBER 20, 2015

It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective. However, as student Kyle Wallace pinpointed, “Social media should really be a core in every program! I took it as an elective.”

Education 150

Education Training Course Social Media 150

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Cision

JANUARY 6, 2017

They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports.

Retail 225

Retail Consumer Brand Branding 225

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Cision

JUNE 1, 2017

and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. When I started out two decades ago, there were very few females in the sports business. A client will see the top-tier media hits that I will get for another client and they will want the same.

Sports 245

Sports Agency Industry Creativity 245

Stephen Waddington

MAY 31, 2018

Storytelling, and a strong backstory helps engage music fans. The Hype Machine blog network and Spotify are important media for reaching an audience, and building a community. Writing press releases and making media calls Natalie joined Sage for the opportunity to work for an international business.

Local 60

Local Agency Corporate Internal 60

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Courtney Mains @courtneyamains.

Sports 0

Sports Leadership Internal International 0

Flatiron Communications

JULY 5, 2022

They typically range from heads of state to tech CEOs to A-list entertainment and sports celebrities to plain old influencers and thought-leaders. Of course, this media-obsessed PR person took note of the scores of top tier journalists moderating, reporting, and/or speaking on stage. Notable quotable from Ms. They don’t care.

Conference 36

Conference Journalism Web Comparison 36

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Beyond PR

JUNE 1, 2017

and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. When I started out two decades ago, there were very few females in the sports business. A client will see the top-tier media hits that I will get for another client and they will want the same.

Sports 81

Sports Agency Industry Creativity 81

Communications Conversations

MARCH 14, 2017

Professionally the organization has helped me grow skill sets and build a reputation in this community. PRSA has helped me grow into the professional I am today, and I want to give back to this community that has given so much to me. Time at kids sporting events. Personally, it’s the people. People who have mentored me.

Ethics 68

Ethics Leadership Examples Fashion 68

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52