10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. Media and media relations was no exception. Here are 10 developments all media relations pros should track: 1.

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Remote lawmaking changes the game for public affairs pros

PR Daily

With some lawmakers now voting remotely due to COVID-19 measures, even greater attention must be paid to local media outlets. With congressional leaders fulfilling many key duties from home, Bonjean says, local media markets are going to see a rise in influence.

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Ragan and PR Daily announce Media Relations Awards finalists

PR Daily

Today’s media landscape is more challenging than ever. Breaking through the increasing noise to an ever-shrinking group of media is no mean feat. But the finalists for Ragan’s Media Relations Awards have found a way to stand out and share their message.

Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

Over his 22 years as public affairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It The closure affected both the park and the surrounding communities during the height of the summer visitor season. Here in the public affairs office there are just two of us — there used to be five, and then there were four, and then three. We have a social media team.

Announcing Ragan’s 2021 Media Relations Awards finalists

PR Daily

The finalists in this year’s Media Relations Awards program know how to stand out on the media landscape. Congratulations to this year’s impressive Media Relations Awards finalists. RELATED: Showcase your internal comms work or top workplace ].

Going Beyond Media Relations: Other Services Solo PR Pros Can Offer

Solo PR Pro

A big misconception about public relations is that the only thing PR pros do is media relations. Our impressive group of solo PR professionals often step outside the traditional media relations box to offer clients a wide range of offerings in their suite of services.

Announcing PR Daily’s 2018 Media Relations Awards finalists

PR Daily

In today’s rapidly changing media industry landscape, communicators have to adjust and adapt on the run. We’re excited to announce PR Daily’s 2018 Media Relations Awards finalists. Motivating the Modern Millennial Homebuyer with Relatable Insights, Bank of America, Bank of America in partnership with Burson-Marsteller. Beyond Ad Trade: Elevating The Trade Desk as a Key Player in the Media and Tech Ecosystem, 5W Public Relations and The Trade Desk.

Announcing PR Daily’s 2016 Media Relations Awards Finalists

PR Daily

We asked to see your plan, pitch placement and earned media coverage. You displayed your hard work and imagination again and again in integrated marketing communications, issue/cause advocacy campaign, press event/media tour, use of video and many more. Next, they will study the finalists’ entries again and name the 2016 category winners of the Media Relations Awards, and we will announce these winners in mid-July. Invest in Libraries, The New York Public Library.

Winning better relations with the community

PR Conversations

One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society. James W Irwin, author of the next chapter being serialised from the 1948 book, Your Public Relations, was a member of one such group, The Wise Men , an invitation-only network of PR counsellors informally founded in 1938 in the New York apartment of John W Hill, another of the book’s authors. publicity and advertising.

Winning better relations with the community

PR Conversations

One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society. James W Irwin, author of the next chapter being serialised from the 1948 book, Your Public Relations, was a member of one such group, The Wise Men , an invitation-only network of PR counsellors informally founded in 1938 in the New York apartment of John W Hill, another of the book’s authors. publicity and advertising.

What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community.

3 ways to add pizazz to your press release’s headline

PR Daily

RELATED: Join us in Washington, D.C. for our Speechwriting & Public Affairs Conference ]. Community cares. Rather than, Organization X holds annual fundraising event, how about, Organization X raises 20% more money to benefit Houston community.

Make sure your media pitch serves a diverse audience

PR Daily

PR pros are constantly looking to stand out when pitching their media contacts. Having a unique angle, an unmatched expert source or a bit of really gripping news to share can generate headlines and build relationships with journalists and media gatekeepers.

What inclusive language looks like for modern speechwriters

PR Daily

It’s also what happens when you successfully build community, or as Michael Franklin puts it, “a sense of belonging.” RELATED: Ragan’s Crisis Leadership Network is your go-to source before, during and post-crisis ].

The value of the communications role: ‘We can either stoke a fire—or put it out’

PR Daily

As senior director of public affairs and brand communications for Kaiser Permanente, John Stratman is accustomed to constant change. We’ve been very nimble with the media and our relationships have strengthened in the past year,” he says. Public affairs is a roller coaster ride.

30 jobs in the PR and marketing world

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Public affairs director—WeWork (Texas). Public relations coordinator—Baptist Memorial Health Care (Tennessee). Public relations manager—Lands’ End (Wisconsin). Communications and public relations associate—Eataly (Canada). Public relations graduate internship—Golin (Illinois). Media relations manager—Georgia Power (Georgia).

What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. According to media reports, authorities have repeatedly corrected official statements about the shooting after those statements were contradicted by new information.

7 PR trends to follow for 2021

PR Daily

When it comes to content and building community, its essential to emphasize humanity, produce authentic video assets and lean on core values. Brand and communications leaders should be asking themselves: How is your brand relating to people’s actual psyches, emotions, and complexities?

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Turning a negative perception issue into an opportunity

PR Daily

How the Entertainment Software Association’s “Game Generation” campaign helped the gaming industry shift the public narrative around video games. RELATED: Join us Dec. To build and strengthen the community. To activate the community at crucial times.

Partisan Politics Complicates PR and Comms for Business, Survey Finds

Sword and the Script

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. We’ve unmoored media from accuracy.”

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How to measure the impact of communications during COVID-19

PR Daily

It enables an organization to stay in touch with community stakeholders and participate in the conversation around an all-consuming crisis. Tamra Johnson, Assistant Vice President of Public Affairs for American Property Casualty Insurance Association.

Why and how companies are turning to brand journalism

PR Daily

As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. TAP , the digital publication produced by a team at Denver Water, did. “I It’s the nexus of marketing, journalism and social media.”.

30 jobs in the PR and marketing world

PR Daily

It used data from the latest version of the 2018 Cost of Living Index from The Council for Community and Economic Research to compare the cost of goods and services in different cities across the U.S. Overall, San Francisco had the highest cost of living relative to the national average (91.4% RELATED: Deliver powerful leadership messaging in a digital landscape ]. General manager, public affairs—Edelman (Washington, D.C.).

Cisco, Maxwell PR, Alibaba Group lead the way among Digital Marketing Awards winners

PR Daily

Digital marketing comes in many shapes and sizes, as evidenced by the array of victorious campaigns in PR Daily’s 2020 Digital Marketing & Social Media Awards. Also, Schmidt Public Affairs won in two categories, Marketing Campaign and Public Affairs Campaign.

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. They then approached SA to create a public awareness campaign to help reduce the stillbirth rate in the state of Iowa. SA developed a website for the campaign and focused on social media and media relations to build awareness.

30 jobs in the PR and marketing world

PR Daily

Employees answered more than 60 questions related to what makes their organization a Great Place to Work For All. RELATED: Join us for our Leadership and Executive Communications Conference ]. Public relations manager—Amazon (California). Public relations and marketing director—Volunteers of America, Colorado (Colorado). Media relations director—Trinity College (Connecticut). Public relations director—Water Mission (South Carolina).

30 jobs in the PR and marketing world

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. See what else we have in our weekly professional pickings: Director of communications, employee experience and community engagement—Transamerica (Colorado). Public relations manager—Amazon (California). Communications, public relations and marketing coordinator—Washington State University (Washington). Media relations director—Booz Allen Hamilton Inc.

Behind the Headlines With Steve Majors

Cision

Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. What are some of your tips for improving media relations? Relate: Be a human being.

Crucial messaging advice to consider ahead of an unprecedented holiday season

PR Daily

RELATED: Join us Dec. We’re working with several clients on pre-holiday messages for employees that remind them of the risks of attending large, extended family gatherings,” says Rick Lyke, executive vice president and managing director of public relations and public affairs for Mower.

The risks and rewards of pursuing ESG priorities

PR Daily

Jessie Sitnick , VP of corporate and public affairs at Toronto-based Argyle , shared a wealth of tremendous guidance with Ragan’s Crisis Leadership Network members on the perils and benefits of pursuing an Environmental, Social and Governance (ESG) plan.

An inside look at AARP’s rapid response team

PR Daily

It’s a great unknown that we’re all dealing with,” said Reshma Mehta, director of grassroots advocacy at AARP, at Ragan’s Speechwriting and Public Affairs Virtual Conference on March 25. “It’s Focus on your people and community first before anything else.”.

30 jobs in the PR and marketing world

PR Daily

CoverMyMeds is searching for a public relations specialist in Columbus, Ohio. Public relations specialist—LEGOLAND California (California). Marketing and public relations coordinator—UC Health (Colorado). Community relations specialist—University of Phoenix (Arizona). Public relations director—No Limit Agency (Illinois). Social media specialist—Pennsylvania State University (Pennsylvania).

Facebook bets on video with new tools, Twitter to shut down Periscope, and Ally Bank offers New Year’s babies $250

PR Daily

The effort highlights the power of partnerships to create meaningful change within communities and drive purpose-led communications. But each video that’s created is also posted to a public “Collab” feed, where people can view and play along with it if they choose.

How governments use social media tools in times of crisis

PR Daily

Speaking at Ragan’s recent Speechwriters and Public Affairs Virtual Conference, City of Kansas City, Missouri’s April Leonard offered essential tips. When developing the social media voice for government organizations, comms pros face a singular challenge. “As Social Media

Schwartz Media Strategies’ president: ‘Look how far we’ve come’

PR Daily

That’s one of the reflections from Tadd Schwartz, president of Schwartz Media Strategies, when we caught up with him before the Thanksgiving holidays for our “Day in the Life” series. RELATED: Are you one of the Rising Stars or Communicators of the Year? ].

30 jobs in the PR and marketing world

PR Daily

RELATED: Inspire your employees to do their best work by joining us at Facebook HQ. ]. Marketing community lead—WeWork (Texas). Public affairs manager—Advocate Health Care (Illinois). Division director of public relations—American Veterinary Medical Association (Illinois). Content Marketing Internal Communications Marketing Media Relations PR Speechwriting Writing & Editing communications jobs jobs marketing jobs PR jobs

30 jobs in the PR and marketing world

PR Daily

Travel Association, Gallup, the Social Science Research Council and the Corporation for National & Community Service. RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ]. See what else we have in our weekly professional pickings: Public affairs manager—Advocate Health Care (Illinois). Senior social media manager—Adobe (California). Senior public relations associate—Lettuce Entertain You Restaurants (Illinois).

Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming

PR Daily

Good morning, PR pros: If you’re struggling to communicate your crisis response to the COVID-19 pandemic, 3BL Media is offering the use of its newswire service for free. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

30 jobs in the PR and marketing world

PR Daily

and the job losses have been catastrophic for some legacy media outlets. However, one media sector has shown repeated growth over the last 10 years: Digital publishers. Bureau of Labor Statistics , the PR industry will keep pace with the rest of the economy for overall job creation, but it will still be a struggle to find your place in the industry: The need for organizations to maintain their public image will continue to drive employment growth.

How small nudges can change the world

PR Daily

Many communicators are hoping to make a difference in their community, whether through education or persuasion. We might call them “relatively small maneuvers,” or nudges. For communicators—especially those working in issue advocacy and public affairs—this has meaningful implications. The power of relatively small maneuvers should tell us otherwise—and offer hope for driving real change in the way people think and act.