wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups.

Social Media 52

Social Media Trends B2C Media 52

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you want to accelerate your career growth, then you’ll need to fill up your well with new insights and information.

Nonprofit 159

Nonprofit Local LinkedIn Big Data 159

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Cision

JANUARY 13, 2017

Public Relations Company, Phil has served as the Public Relations Director for a myriad of companies, community initiatives and professional organizations. I am planning on doing this by hosting a variety of forums, workshops and seminars in one of the most active regions in the world — the empire state.

Local 120

Local Radio Community Tools 120

wiredPRworks

NOVEMBER 2, 2017

Barbara Rozgonyi is a recognized social media industry thought leader and founder of CoryWest Media, a strategic marketing consultancy that has worked with a wide range of companies, including Fortune 500 enterprises, small businesses and entrepreneurs just to name a few. Maribeth Kuzmeski - Marketing Magnetism for Maximum Lead Generation.

Enterprise 45

Enterprise Small Business Social Media System 45

Cision

APRIL 14, 2017

I was part of an entrepreneurial magazine startup — I took a year away from my graduate program in sociology at Harvard to join friends — and fell equally in love with the editorial and marketing sides of the business. The communication and PR industry is constantly evolving. How can brands keep up?

Reputation 177

Reputation Measurement Exercises Pitching 177

Waxing UnLyrical

DECEMBER 12, 2011

It’s because of those things that business owners need to build their own cheerleading squads , their own communities. They meet people at networking events or seminars, and those people turn into their best cheerleaders. Maybe they catch but don’t propel the business owner back into the air. Other business owners can’t do that.

Community 86

Community Local Meeting Writing 86

Presspage

AUGUST 22, 2017

With communication and marketing taking the lead in adapting online changes, PR has been pushed to embrace the latest trends and adapt to the changing world around us. Hosting an event, attending seminars, participating in a relevant television show or collaborating on a piece for the newspaper will go a long way.

Trends 79

Trends Measurement Television Consumer 79

Karen Freberg

DECEMBER 11, 2017

Micro-influencers, or sometimes referred to as advocate marketing , are the wave of the future and where many brands, advertisers, and audiences are looking for to get their take on a situation. With professionals, athletes, and even celebrities establishing their place in the world of influencer marketing, why can’t educators?

Education 41

Education Energy Community Brand 41

Waxing UnLyrical

JUNE 14, 2018

It can be achieved if you work in marketing, sales or business development. With the help of technology you can build an online community to help build your business or network with people in the industry. If you believe it will be valuable, attend webinars, seminars and conventions to be familiar with these changes.

Print 71

Print Resources Technology Interviews 71

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. That has evolved into a broader course, PR and Marketing for the IECs.

Education 107

Education Course Nonprofit Resources 107

Karen Freberg

FEBRUARY 25, 2019

I first met Dan Laufer, who is an Associate Professor of Marketing at Victoria University in Wellington, New Zealand via LinkedIn. I presented my seminar talk all about the different challenges and issues that need to be discussed and reviewed by crisis communication researchers and professionals.

Social Media 50

Social Media Internal International Media 50

PR Conversations

OCTOBER 27, 2023

For example, the Brookhaven National Laboratory , on Long Island in New York, found that community groups disagreed with each other about whether the laboratory should restart a nuclear reactor after it leaked radioactive waste into the ground water. I have done everything I could do in my career to move it in that direction.

Reputation 52

Reputation Social Media Internal International 52

Stephen Waddington

APRIL 10, 2020

Hyper connectivity is exhausting The isolation of lockdown has seemingly created a need for connection in our networks and communities. Professor Mark Ritson plotted the impact of the epidemic on business this week in a seminar for Marketing Week. The cheery articles on social media talk about the need for discipline.

Crisis 136

Crisis Exercises Tourism LinkedIn 136

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Burrelles Fresh Ideas

OCTOBER 17, 2023

Overall, National Cybersecurity Awareness Month serves as a reminder that cybersecurity is a shared responsibility, and everyone can take steps to protect themselves, their organizations, and their communities from cyber threats.

Education 110

Education Employee Measurement Agency 110

Doctor Spin

DECEMBER 20, 2023

“Digital communication is too technical for PR professionals.” “PR Working with influencers is marketing, not PR.” “PR Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” Articles, seminars, publicity, and social media updates. Having a brand community is your privilege, not theirs.

Brand 52

Brand Branding eBook Resources 52

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Beyond PR

MARCH 17, 2016

Staying ahead of the marketing curve is more important than ever for business owners. But when you’re doing it with limited budgets, staff and resources, creating an effective communications strategy can be a daunting task. The good news: Marketing your company is now easier and more affordable than ever. Email Marketing.

Marketing 40

Marketing Small Business Web Nonprofit 40

Where the Fishermen Ain't

SEPTEMBER 24, 2013

cattle-call seeking volunteers to help deliver a long-form seminar on "culture-jacking" a la this year''s Super Bowl and subsequent events. Most efforts will sadly amount to tolerated digital vandalism, the result of "checkbox marketing." ("Yup! This is more of a bug than a feature in online communities. Your community matters.

Advertising 54

Advertising Advertising Community Social Media 54

PR Conversations

MAY 9, 2017

I also appreciate the sense of community. I also belong to the Market Research Intelligence Association , which I believe helps me better understand how research and data analytics helps drive effective public relations. I’m an extrovert, so I appreciate face-to-face events such as seminars and large conferences.

Energy 53

Energy Measurement Internal International 53

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. The Caspers and Harrys of the world relied more on a strong brand persona, aggressive performance marketing, and paid influencers than traditional earned media or sponsorships.

B2B 242

B2B B2C Software Consumer 242