Prohibition

FEBRUARY 1, 2024

We know it can dramatically improve processes offering an efficient way to distribute and create content, personalisation and accessibility but many concerns around authenticity and ethical considerations remain. Trend Analysis AI powered trend analysis can be a really beneficial tool for brands and creators alike.

Social Media 62

Social Media Trends Media Guidelines 62

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 80

Ethics Employee Communications System 80

5W PR

FEBRUARY 20, 2024

They see through greenwashing a mile away, and attempts to capitalize on the trend without true commitment will backfire spectacularly. Transparency Brands should not hide their efforts in using recycled materials, ensuring ethical sourcing, or supporting local communities. Authenticity Consumers are smart.

Consumer 78

Consumer Brand Branding Ethics 78

5W PR

JANUARY 29, 2024

It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. They want to create a future where security and ethics work together, where innovation saves lives, and where defense tech companies are seen as responsible partners working towards a safer world.

Industry 78

Industry Publicity Ethics Privacy 78

5W PR

JANUARY 3, 2024

Tapping into fitness trends With many New Year’s resolutions centered around fitness, aligning the brand with popular fitness trends can enhance its appeal. Aligning with sustainability trends enhances a brand’s appeal to conscientious consumers.

Publicity 78

Publicity Brand Branding Local 78

5W PR

JANUARY 15, 2024

While some consumer trends may fade, others are poised to solidify and transform the way people shop, inter͏act with brand͏s, and prioritize their well-being. Last͏ly, the focus will shift towards mindful buying, reducing impulse purchases, and prioritizing items with social, ethical, or environmental benefits.͏

Consumer 78

Consumer Ethics Trends Mobile 78

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Influence of sustainability Sustainability is no longer a trend but a central pillar of the beauty industry.

Product Launch 78

Product Launch Consumer Community Interviews 78

Cision

SEPTEMBER 10, 2015

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Emerging Trends .

Trends 120

Trends Mobile Web System 120

Prohibition

OCTOBER 23, 2023

In this episode, PR veteran and successful agency owner, Stephen Waddington, takes us through this complex terrain, offering invaluable insights on surviving economic challenges and exploring the ethical implications of AI in PR. It’s a phrase very common in the client community. Have you been ‘ghosted’ before?

Ethics 62

Ethics Communications Pitching Retail 62

Prohibition

FEBRUARY 13, 2024

Implementing these polls can also foster a deeper connection with the audience, working toward community building goals. It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape. The absence of certain tracks could reshape trends – one to watch as the dispute unfolds!

Instagram 62

Instagram LinkedIn Social Media Media 62

Waxing UnLyrical

OCTOBER 2, 2018

Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor in Communication at the University of Tampa. He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. Numbers should NOT “lie”!

Ethics 47

Ethics Measurement Reputation Guidelines 47

PRSay

JULY 29, 2022

“In such a challenging and demanding context for society, communication should be summed up by its primary role: building trust,” said Christian Silveri, regional head of corporate affairs, Latin America, for Natura & Co (Natura and Avon). Humanize digital experiences. Embrace DE&I.

Communications 156

Communications Public Affairs Insurance Insurance 156

Cision

OCTOBER 14, 2015

Many of these sites have active communities of commenters, creating another opportunity to engage. What it means for PR : As new technologies make it easier to manipulate emotion, ethics must keep up or better yet, stay ahead of change. More data journalism. Want more insights on the effect of social media on journalism?

Journalism 120

Journalism Trends Local Print 120

PRSay

MARCH 8, 2021

However, I believe that civility is a question of morality because it is an expression of respect of other human beings and respect is a core ethical value. Families, communities, our conversations and our institutions break apart when basic civility is absent.”. Respect will prevent, and hopefully eliminate, uncivility.

Ethics 157

Ethics Policies Groups Survey 157

5W PR

FEBRUARY 26, 2024

While beauty trends come and go, the industry is here to stay and making its biggest impact yet on consumers, cultivating a loyal legion of high-spending customers. Creating a community Loyalty thrives in communities, and brands can orchestrate this by crafting engaging opportunities.

Strategy 78

Strategy Brand Branding Product Launch 78

5W PR

JULY 15, 2023

Transparent and authentic communication builds credibility and fosters a positive brand image. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy. Share valuable insights, trends, and expert advice through blog posts, articles, and social media content.

Corporate 78

Corporate Industry Communications Ethics 78

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them.

Trends 135

Trends Marketing Pinterest Social Media 135

5W PR

JULY 21, 2023

By fostering a sense of community and personalized service, variety stores can create loyal customer bases. They can strengthen their connection with the community by supporting local artisans, sourcing products from local suppliers, and actively participating in neighborhood events.

Retail 78

Retail Local Consumer Community 78

Karen Freberg

OCTOBER 16, 2021

However, I am excited and have a lot of enthusiasm to learn more about what, how, and why they are becoming the trend of the year in our field, and in society. This has a direct impact on social media and strategic communication, and is a trend that is currently in pay here. So, you may be asking what exactly are NFTs?

Case Study 85

Case Study Ethics Community Trends 85

Flack's Revenge

AUGUST 6, 2019

This Medium article is a first-person account of #GoogleWalkout, a trend so prevalent that it apparently deserves its own hash tag. This movement, if successful would compel them to balance profits and ethics. I love the proposal above, that boardrooms and C-suites should also be guided by ethical rules.

Corporate 198

Corporate Brand Branding Agriculture 198

PRSay

MAY 24, 2021

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Stephen Waddington

JULY 22, 2018

Reporting the death of an individual should be an ethical red line, whatever the media. The death of a senior member of the royal family trended on Twitter over the weekend. Tracing the origin of a fake news story The death of Prince Philip, the Queen’s husband, trended on Twitter for more than 12 hours on Friday and Saturday.

Ethics 67

Ethics Trends Web Twitter 67

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. These partnerships open doors to new markets and communities, strengthening your foothold. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 94

B2B Marketing Measurement Social Media 94

5W PR

JUNE 12, 2020

Other times, it means organizing and conducting surveys, focus groups and/or community meetings. This goes not just to being conscious of what’s on today’s news but also clients’ industries as well as trends and changes within the PR profession. An effective PR person is also a good researcher. Awareness is important.

Ethics 128

Ethics Government Data Groups 128

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. The Role of Technology on the Legal Market.

Agency 97

Agency Trends Marketing Survey 97

Onclusive

AUGUST 30, 2023

With this tool, you’re well-equipped to stay on top of what’s important and relevant and protect your brand from unexpected news and competitor activity. Competitor and risk analysis tools are another incredibly useful ally to ensure you stay informed about any negative mentions or trends related to your brand.

Brand 195

Brand Branding How To Reputation 195

Masters in Communications

FEBRUARY 12, 2022

Main Topics Quick Links What is Mass Communication? Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. 10 Communities as media. Except they don’t.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. Article: 80% of PR Pros Say Communication Gained Value in 2020 (PR News). Blog: Code of PR Ethics?

Survey 137

Survey Communications Measurement Internal 137

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MAY 26, 2020

(click any image for higher resolution) Other Notes from the 2020 JOTW Comms Survey Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey to understand trends in the field of communications. Media bias and PR ethics. Media relations only gets harder.

Survey 123

Survey Measurement Public Affairs Storytelling 123

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. This involves the team staying abreast of industry trends, competitor activities, and the technological landscape.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Karen Freberg

JANUARY 18, 2021

The app is growing in popularity and momentum, which is good, but it is still in its infancy and there is still a lot to discover and discuss within the community. The possibilities here for showing impact on community here and branching out to other platforms is key to show the overall presence here for Clubhouse. Also, privacy (ex.

Groups 96

Groups Social Media Ethics Meeting 96

Cision

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. Capitalism fettered by democracy demands that truths be told, even if they make us uncomfortable. This is good for business and good for our country.

Brand 253

Brand Branding Government Ethics 253

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Faculty talk trends and current events.

Communications 120

Communications Case Study Training Reputation 120

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. We can understand how Facebook and Twitter conversations can represent different parts of the community. The first and foremost for me is ethics and governance.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. I never imagined I would be Twitter verified!

Interviews 105

Interviews Ethics Government Internal 105