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Increasing Your Media Coverage Through Storytelling

PRSay

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. How is your local government benefitting the community? If so, how? Keep it ethical.

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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

After all, I am an educator, right? I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. Compared to many other seasoned educators, I still have a lot to learn and reflect upon.

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What is Sober Curious and How to Connect with the Latest Movement

5W PR

Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level.

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Consumers Are Prioritizing Health & Wellness – How Brands In The Industry Can Best Connect with Shoppers

5W PR

Offer apps, guides, or online communities to support their progress. Focus on education, not just promotion. Highlight the benefits of the products within educational content, showing how they contribute to the overall well-being of the customers. Create online forums, host local events, or collaborate with like-minded brands.

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Visiting Hoffman in China — a global agency, locally relevant

The Hoffman Agency

Our job, as PR professionals, is to educate our clients on best practices when engaging with global correspondents like Brenda. I hope that building this bridge will improve how we collaborate and work together globally, while also understanding how to be relevant, in a way that local audiences are receptive to.

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11 Top Reasons to Write a Press Release for ESG

Newsfile

Furthermore, distributing a press release that announces this great achievement shows that you are invested in ESG storytelling. Community Training & Educational Internship Programs Your company may be in a position where it can train others or provide important educational opportunities.

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

I remember sitting with a college student at a local Starbucks. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. However, your shout outs can also be in your own storytelling. Industry Associations. The Shout-Out.

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