Onclusive

AUGUST 9, 2021

If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. Social Media & Community Management.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

AUGUST 2, 2024

Influencers serve as brand ambassadors, broadcasting messages to communities already trusting their opinions. Partnering with an influencer breathes life into a brand with engaging reviews, tutorials, social media posts, or creative storytelling. Content inspiration and collaboration Influencer PR fosters creativity.

Branding 78

Branding Brand Advertising Advertising 78

PRSay

NOVEMBER 10, 2022

In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. How can communications professionals show leadership to help counter this epidemic of incivility? Which communications assets can we use to make our kindness campaign a success?

Employee 156

Employee Crisis Reputation Creativity 156

Mark My Words

APRIL 29, 2024

Daily Mail It makes sense for her and the brand to have a local squad supporting her as this is all about home made produce and a sense of community. ‘Mindy Kaling and Tracee Ellis Ross, it’s evident she’s curating a circle of influencers and creatives, signaling a shift towards a more culturally resonant sphere.

Publicity 60

Publicity Reputation Local Creativity 60

PRSay

AUGUST 16, 2024

There has never been a more important time in our humanity or the world than now for responsible communication. It’s a major concern for our communities, governments and countries all around the world. What does responsible communication entail? And more time is being put into that creativeness — that the technology can’t do.

Trends 155

Trends Communications Ethics Corporate 155

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

This is even more important for business buyers, where the selling cycle is longer, the product or service typically more costly, and the reputation ruboff more potent. This bodes well for PR professionals who focus in employee and community relations. Look for brand values to be a core message for most organizations.

Trends 385

Trends Employee Viral Advertising 385

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. When the masses are using the same communication strategies, it’s time to stop and pause.

Creativity 73

Creativity Communications Branding Brand 73

Onclusive

AUGUST 22, 2017

Crisis Communications. If this year’s PR boo-boos didn’t show us the importance of having crisis communications strategies in place, we’re not sure what will. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. .

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. But the conflict typically runs deeper.

Marketing 310

Marketing Product Launch Corporate Viral 310

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

B2B 92

B2B Facebook Community How To 92

Wadds Inc.

NOVEMBER 11, 2023

Watch out for a new version of #PRstack set to be published before the end of November by the #FuturePRoof community developed by my partner Sarah Waddington. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. It had a recognisable pattern and syntax.

Report 119

Report Publicity Training Policies 119

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Another 20% emphasized that consumers were not alone in their predicament, emphasizing words like “together” and “community.” Empathy wasn’t only conveyed through words, however; it was also seen through the creative content of the emails.

Study 170

Study Branding Brand B2C 170

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. It’s not about the logo. Backlash over loan distribution.

Branding 284

Branding Brand Small Business Retail 284

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Helps build a community around common topics or interests . While organic posting is key to reputation and relationship-building, algorithms that drive social content have made the paid social necessary for many campaigns. Extends the reach of thought leadership content . Develops campaigns with custom hashtags .

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

MAY 29, 2020

How are brands communicating with consumers during the COVID-19 pandemic? Our team compiled dozens of mostly B2C brand email marketing communications sent between mid-March and mid-May, analyzing copy, creative and strategy. It’s also in the creative. Customers need a break – in price, and mood.

Marketing 156

Marketing B2C Retail Print 156

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Now is the time to ramp up customer-centric measures like community service and thought leadership – which classic PR programs deliver very well. As many states contemplate reopening, smaller businesses have an opportunity to be creative. The post Why PR And Marketing Matter Now appeared first on Crenshaw Communications.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Konnect Agency

MARCH 31, 2020

We need to be nimble, creative and motivated, and make improvements. Crisis and Reputation Management. Are you willing to risk your reputation and the impact it could have on your business in the future? OK, then ensure you are acting as a resource for your people, your customers and your community. Speed, Creativity.

Resources 85

Resources Crisis Healthcare Creativity 85

Landis PR

AUGUST 27, 2024

Highlight stories of community impact, employee achievements or innovative projects. Use humor and creativity to make your content something people will remember. Not only does this demonstrate corporate social responsibility, but it also strengthens community ties and enhances your organization’s reputation.

Nonprofit 64

Nonprofit Policies Local Product Launch 64

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. I’m no longer hyperactive on Twitter, but still push out several tweets a day to keep our SO team, and my community up-to-date on social advents and need to know news.

Marketing 244

Marketing Facebook Social Media Community 244

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online.

Small Business 158

Small Business Publicity Social Media Web 158

Karen Freberg

SEPTEMBER 17, 2017

Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community. Erik Mendoza – U.S.

Creativity 40

Creativity Storytelling Sports Social Media 40

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Boosting message resonance.

Branding 185

Branding Brand Marketing Wireless 185

5W PR

FEBRUARY 24, 2023

All it takes is a little creativity and the right strategies. They can also build up more credibility within the fashion community. This can be a great way to get the brand’s story out there and build a reputation as a leader in the fashion industry. These events are more focused on emerging and independent brands.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Reputation Us

AUGUST 28, 2023

Pinto *Love this slogan as it conveys a look ahead and a community of future leaders. Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. Pinto “We need to get communities involved and tell better stories.” “Innovation is the only way to move forward” Neville G.

System 78

System Technology Banking Community 78

Communications Conversations

OCTOBER 13, 2015

Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? Enhanced brand reputation? More volunteers? Employee engagement? Of course, the answer is probably “all three.” More likes, comments and shares.

Corporate 60

Corporate Creativity Employee Instagram 60

Shift Communications

JANUARY 25, 2023

It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. It is who they are and who they look to bring into their community. Is that kind of message in line with the community you have and are trying to build? They did it strategically.

Strategy 78

Strategy Branding Brand How To 78

ImPRessions - Crenshaw Communications

MAY 4, 2018

Study bloggers in communications, marketing and the vertical sectors you’re interested in. Join online communities so you’re current on industry issues. Develop opinions on the topics that concern communicators, like measuring outcomes or reputation management in the digital age.

How To 189

How To Nonprofit Interviews Privacy 189

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. Slow decline of social media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

FEBRUARY 11, 2022

Folgers is trying to remake its brand a bit by ditching its iconic “Best part of waking up” jingle in favor of a famous Joan Jett song, “Bad Reputation.” Unrivaled community, crew and coffee. ?? Thomas, we discussed a case study. The ad itself is interesting. pic.twitter.com/QOlGc2ZEVs. Oh, who am I kidding?

Case Study 78

Case Study Study Agency Creativity 78

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Igniting a movement.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Karen Freberg

JANUARY 14, 2021

However, universities are realizing the industry – those in the community where the university is located and beyond – need professionals with these skills – and are looking for new talent to recruit and hire. When I started teaching social media, I would cover broad areas like strategy, research, planning, and creativity.

Social Media 88

Social Media Media Resources Creativity 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation.

Video 110

Video Marketing SEO Social Media 110

Cision

JUNE 21, 2016

Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change.

Social Media 227

Social Media Newspapers Reputation Community 227

Prohibition

AUGUST 2, 2023

Lastly, influencer marketing allows brands to showcase their products in an engaging and creative way. By working with influencers, drink brands can tap into this creativity and create unique and memorable campaigns that resonate with consumers. Proactively manage any potential crises to protect your brand’s reputation.

Branding 62

Branding Brand Reputation Consumer 62

Stephen Waddington

MAY 2, 2020

Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community. It’s a wonderful community act of craft. We’re using large quantities of flour for flat bread and pancakes. Sticks are gathered on daily walks to make campfires in the back garden.

Transportation 84

Transportation Government Community Facebook 84