Remove Community Remove Content Marketing Remove LinkedIn Remove Media
article thumbnail

#CisionChat: Content Marketing on Social Media

Cision

The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most. We asked what topics you would like to hear about last week and the winner was — social media. He was kind enough to share what he has learned when it comes to content marketing on social media.

article thumbnail

This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Agility was a media database owned by PR Newswire. And I have a massive library of SEO and content marketing material.”.

SEO 135
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Youth will be served: 3 Signs B2B needs to revamp social media marketing

Sword and the Script

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

B2B 122
article thumbnail

Why social media job descriptions and roles need to change in 2021

Communications Conversations

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Almost the same thing for “social media marketer.”

article thumbnail

Mastering B2B Tech PR: Strategies for Effective Communication

5W PR

Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market. Undertake market research to pinpoint their pain points and craft the communication to tackle these issues head-on.

B2B 78
article thumbnail

LinkedIn Pulse: The Next Content Marketing Must-Have?

MaccaPR

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

article thumbnail

5 Actionable Ways to Apply B2B Content Marketing Trends in 2019

PR 20/20

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.