Presspage

AUGUST 7, 2018

There, press releases and articles appear in organized columns by topic and date, making getting to know the brand easy and fast for media contacts and consumers alike. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). As I wrote in a briefing about the company , Notified will actively surface reporters and influencers based on searches you’ve set up in the system. Podcast monitoring.

Technology 170

Technology Publicity Software Pitching 170

Cision

SEPTEMBER 10, 2015

Click here for our free content marketing white paper! . The FCC is investing in providing access to communities that do not have broadband. Once it becomes part of mainstream manufacturing and fulfillment, 3D printing will change medicine, manufacturing and consumer packaged goods in ways we can only roughly glimpse now.

Trends 120

Trends Mobile Web System 120

Critical Mention

DECEMBER 10, 2018

But gamified ads offer a new path, giving consumers the ability to be involved in the ad experience rather than a spectator. . When users earn a badge they increase their status in the digital community. Fitbit is an excellent example of this system. Use badges as rewards. Stay away from the one-size-fits-all approach.

Brand 61

Brand Branding Web System 61

Critical Mention

DECEMBER 10, 2018

But gamified ads offer a new path, giving consumers the ability to be involved in the ad experience rather than a spectator. When users earn a badge they increase their status in the digital community. Fitbit is an excellent example of this system. Use badges as rewards. Stay away from the one-size-fits-all approach.

Brand 60

Brand Branding Web System 60

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Be responsible for admin issues on the account and employ good filing systems. Drafting and editing press releases and articles.

Agency 48

Agency Crisis Management Fashion Social Media 48

PR 20/20

NOVEMBER 30, 2022

To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing? Tradeshow or conference.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

JULY 24, 2019

The average company uses 90 tools for marketing across social, analytics, CRM, ecommerce and more, meaning AI adoption is up against a fractured business system. AI capable of cognitive functioning and understanding environments as humans would, known as general AI, is years away—especially for marketing. She asks: Can it see?

Marketing 59

Marketing Data Technology Analytics 59

Rock the Status Quo

MAY 4, 2015

Most simply don’t understand that bloggers (1) are looking for people that can contribute to their community, not just their blog, and (2) require posts that dovetail into their own goals instead of the goals of whoever is sending the pitch. If so, it’s one far more focused on content development than media relations.

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 198

Writing Communications Marketing B2B 198

Communications Conversations

JULY 20, 2017

We featured information about the state-of-the-art technology in her office, but also told a story about how she invests in the community by getting mouth guards for the local school athletics department. We’re also dabbling in some influencer work, which I think is going to be more important in the future of content marketing.

Corporate 0

Corporate Agency System Meeting 0

Sword and the Script

OCTOBER 17, 2017

While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. meeting at an all-male golf club to the exclusion of their female chief marketing officer”. So, when will we get there?

Marketing 70

Marketing Ethics Interviews Meeting 70

Waxing UnLyrical

AUGUST 7, 2015

What does this mean for your content? Dynamic comment systems became the norm (such as Livefyre , which is what we have here on WUL), as opposed to vanilla commenting systems. And with that, came the ability to draw readers in through these commenting systems. So those were part of your core suite of metrics.

Measurement 40

Measurement System Blogging Facebook 40

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

PR 20/20

DECEMBER 6, 2016

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Gartner predicts that a full 20 percent of business content will be written by machines starting in 2018. These NLG systems already exist.

Content Marketing 40

Content Marketing Marketing System Technology 40

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That system, however, is ripe for change.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Sword and the Script

JANUARY 1, 2019

I had a chance to team up with IABC Fellow Ned Lundquist to survey PR and communications professionals that subscribe to his “ Job of the Week ” (JOTW) email newsletter. The findings put some data around the trends in the PR community and the report is embedded nearby. The 2018 JOTW Communications Survey from Frank Strong.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

DECEMBER 28, 2022

The survey asked the 150 marketing professionals and 179 sales professionals about complaints they had about each other. 12% say competing go-to-market strategy or goals (KPIs). Research and surveys are the most valuable content in B2B. Email subscribers are essential for content marketing success .

B2B 122

B2B Marketing Survey Software 122

Prohibition

AUGUST 4, 2021

The Internet is a vast, complex system of virtual connections and communities. Reputation management involves combining social media marketing, review management, content marketing, search engine optimisation, and public relations strategies to promote and protect your online image. Build your brand’s image.

Reputation 62

Reputation Company Engineering Banking 62

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That system, however, is ripe for change.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Instead of creating it, they now own the process to create it – something that is MUCH LESS time consuming.

Corporate 100

Corporate Leadership Brand Branding 100

Shift Communications

JANUARY 5, 2015

One key concept for the coming year will be understanding communities of influence versus single, individual influencers. Public relations faces more avenues of influence than ever before, from messaging communities like Line, Kik, Viber, and WeChat to new content distribution channels like Plague, Super, and many others.

Marketing 60

Marketing SEO Advertising Advertising 60

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. I followed the Getting Things Done system for about six months but fell back into my bad habits. An all round nice guy. Pray for me. #11:

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. 6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The right-brained communication industry is also slowly catching up.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 5) Alignment of marketing and customer success. Consumers trust others of similar ilk.

Social Media 96

Social Media Marketing Media Creativity 96