Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Hence, the popularity of paid social. What is Paid Social?

Advertising 62

Advertising Advertising Social Media Strategy 62

Rock the Status Quo

OCTOBER 27, 2015

Every community manager worries about trolls. Thanks to his upcoming book, Hug Your Haters , we’ll be focusing the conversation around social media conflict and what he calls “haters.”The Does each social media platform require a different best practice for responding to haters?

Social Media 100

Social Media Groups Community Guidelines 100

Cision

JULY 26, 2016

Nowadays, a campaign can only be successful if it’s integrated, where all channels of communication support each other. PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve. My favorite social media platform is…Facebook.

Writing 120

Writing Engineering Journalism Analytics 120

Karen Freberg

NOVEMBER 18, 2017

There have been a lot of great discussions and takeaways from my time at NCA ( National Communication Association )’s annual convention here in Dallas. Tons of construction, lots of new amazing places to eat, and many wonderful people to meet. The impact of creating a community. No pressure, right? This was a blast!

Social Media 40

Social Media Community Education Conference 40

Waxing UnLyrical

NOVEMBER 9, 2015

How to Prevent a Social Media Crisis. Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.”

Conference 40

Conference Internal International Leadership 40

Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. Why: Jen is one of the finest people it’s been my privilege to meet through social media.

Facebook 80

Facebook Twitter Measurement Blogging 80

Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. My blog posts focus on the intersection of social media and education. Last year, I earned a Top Writer status in Social Media on Medium. Community Building.

Education 224

Education Community Social Media Energy 224

Waxing UnLyrical

DECEMBER 14, 2010

Knowing social media. Whether we like it or not, social media is creeping into more and more of what we do. Being across the various social mediums not only helps with building relationships, but emphasizes being concise in your messaging. That got a big “check&# from me. E go strength (not straight ego).

Publicity 90

Publicity How To Course Facebook 90

Cision

APRIL 25, 2016

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. There may be 1.5

Facebook 120

Facebook Advertising Advertising Measurement 120

Sword and the Script

NOVEMBER 1, 2016

She doesn’t have a Facebook page or Snapchat account. She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. I’ve helped build successful owned media platforms at three different companies over the last 10 years.

Marketing 60

Marketing Study Survey Content Marketing 60

Where the Fishermen Ain't

JUNE 13, 2014

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. For the last two-and-a-half years, I’ve been allowed time to administrate Corporate Representatives for Ethical Wikipedia Engagement ( CREWE ), a Facebook group I co-founded to address these issues. When did you stop beating your kids?".

Wikipedia 44

Wikipedia Agency Ethics Reddit 44

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: Rather than imposing a definition of “God,&# the author explains her construct. Why: A great take on the quality of modern communication because of the speed at which we can now communicate. Why: The best use of the word “ quark &# I’ve seen in a long time. It’s a good read. pts Settings.

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

FEBRUARY 26, 2016

In the social space, there’s a lot of talk about “community.” ” We hear it all the time and, rightly so; because community is just that important. Like Rome, however, a community can’t be built in a day. But community is a funny thing; you’re either all in, or you’re out.

Community 40

Community Construction Twitter Facebook 40

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? So, here’s how B2B companies can refine their social media strategies to do just that: 1. Curating content.

B2B 49

B2B Social Media Strategy Media 49

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. Here’s what they had to say: Eric Ellis, Global Social Media Lead, Honeywell.

Social Media 89

Social Media Trends Media Instagram 89

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

DECEMBER 12, 2010

It’s not that there’s been a lack of interesting posts in my Reader, or that I’ve seen on Twitter, Facebook or the web. Earlier today I asked folks on Twitter and Facebook what their favorite holiday/Christmas songs were; prompted, no doubt, by the music I’m listening to. Liked what you saw?

Writing 60

Writing Measurement Tourism Twitter 60

Rock the Status Quo

NOVEMBER 8, 2015

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? Complainers jump on social media, because it brings audience to their voice. Social media is real-time.

Social Media 100

Social Media Media Customer Service Resources 100

Waxing UnLyrical

OCTOBER 16, 2010

I’d be visiting puja “ pandals &# – essentially massive tents artfully constructed from bamboo and cloth, one more elaborate than the other, housing elaborate idols, each more marvelous than the next. Bamboo and cloth coming together to make miraculous constructs of microcosmic worlds too idyllic to last. durgapuja [.]

Construction 58

Construction Tourism Measurement Blogging 58

Waxing UnLyrical

AUGUST 19, 2016

And in terms of where they go to find this content – search engines were at 79%, and Facebook was at 76%. Also, I found it somewhat contradictory that while respondents said they consumed social media posts thoroughly, their skim rate for those wasn’t that far off from that of interactive content… nor that of news articles.

Video 40

Video Survey Consumer YouTube 40

Doctor Spin

JANUARY 5, 2024

Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. Psychographics Values : Sustainability, transparency in corporate practices, community involvement. Media Habits News Websites. Regularly follows most national news websites.

How To 52

How To eBook Corporate Groups 52

The Proactive Report

JANUARY 30, 2015

This social media strategy template might be helpful when planning your content. Every piece of content has to thoughtfully constructed and delivered. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X It must be well-written, easy to find and easy to read and understand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

ReimaginePR

NOVEMBER 29, 2016

As a communications professional, I view elections as a series of public relations strategies and tactics. Media relations? Online community engagement of rabidly partisan zealots? However, the definition of “at all costs” has never been so literal, and the strategic communications work employed to win has never been so dark.

Ethics 120

Ethics Groups Social Media Construction 120

PR Fuel

OCTOBER 16, 2018

Every time a scandal breaks out concerning Facebook, there’s never any formal apology or explanation from Zuckerberg and team. But if someone is seeking information about community issues they should contact John Doe (no relation to Jane, just a happy coincidence). Just excuses and misdirection. Accept responsibility for your actions.

Web 40

Web Pitching Local Report 40

NewsWhip

DECEMBER 21, 2023

Social media will continue to become more disparate The internet is becoming a fractured place again. Social media has been trending away from the monolithic ‘one big story’ for a while now. Facebook is still Facebook — despite moving away from news and politics since the last election it still has 2 billion users.

Trends 78

Trends Social Media Community Viral 78