wiredPRworks

APRIL 20, 2022

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. It’s an honor to be among an elite circle of marketing and PR peers. Connect with David Meerman Scott. Facebook [link]. Instagram [link]. Twitter [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

AUGUST 26, 2014

The blog is an industry staple, he’s plugged into the community and his name always winds up on industry conference media lists. When I gear up for a conference, it’s all I can do to knock out an endless stream of action items in preparation for being out of the office for the next week. Content Marketing *is* PR.

Trade Shows 118

Trade Shows Conference Pitching Meeting 118

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Critical Mention

OCTOBER 14, 2018

In a world inundated with B2B and B2C content, striking that sweet spot between staying relevant and standing out can be a challenge. Distill thought leadership into these easy steps, and your track to the podium will be clearer than ever: Step 1: Research, research, research. What’s in AdWeek today? What about Wired or TechCrunch ?

Leadership 68

Leadership B2C Trends Content Marketing 68

PR 20/20

SEPTEMBER 29, 2020

PR 20/20 ultimately built the Institute’s readership by applying a proprietary content approach to the HubSpot platform—what we call the Cognitive Content Hub. The Cognitive Content Hub is an in-depth, strategic framework that marries human and artificial intelligence to grow businesses through content marketing.

Case Study 92

Case Study Study Brand Branding 92

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Call it marketing, call it conscious capitalism—they make a difference and involve their customers.

Marketing 52

Marketing Storytelling Technology Community 52

wiredPRworks

FEBRUARY 8, 2017

Mid Atlantic Conference and Expo] takes place on February 22-23. Way back in 2007, NACE DC invited me to share futuristic “ New Age Marketing ” ideas. Mid-Atlantic Conference and Expo #MACE17 Theme: The Next Generation. CEO, Conference Direct. Will you be at MACE? Let’s meet up!! Michele Wierzgac, MSEd.

Marketing 40

Marketing Conference Meeting Social Media 40

PR 20/20

NOVEMBER 30, 2022

To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing? Tradeshow or conference.

Marketing 52

Marketing Technology Internal International 52

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. This is will be my third IMEX conference. 2 Target the specific areas on your profile that spotlight your career marketability. Marketing 0.5 CMP/CEU: CMP-IS Domain I.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social?

B2B 79

B2B Social Media Company Marketing 79

Communications Conversations

JANUARY 13, 2017

It’s a more digital content marketing focused role, which is part of the work that I really love. Really, it’s that balance that I argue is why people need to put on their public relations hat when doing community management over social media. What drew you to social/digital and how do you see your career evolving from here?

Insurance 60

Insurance Insurance Social Media Corporate 60

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Notice a common thread here? Nowhere in the panel descriptions do you see “PR.”

Internal 43

Internal International YouTube Nonprofit 43

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Building Relationships Before the Conference.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Communications Conversations

OCTOBER 18, 2016

She now has former students who are ascending to leadership roles with large agencies and companies across town (too many to mention, really). Ryan Arnholt, director-content marketing, Optum. Joel Swanson, founder, Swanson Strategic Communications. Betsy Andersen, professor, University of Minnesota.

Agency 60

Agency Groups Public Affairs B2B 60

Sword and the Script

NOVEMBER 30, 2021

Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. 36% “industry/professional online communities/social networks,”. 32% “industry events/trade shows/conferences,”. 36% “industry/professional online communities/social networks,”. Not content marketing.

B2B 99

B2B Trade Shows Survey Study 99

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference.

Social Media 40

Social Media Media Storytelling Local 40

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results.

Blogging 68

Blogging Education Resources Creativity 68

Beyond PR

MARCH 17, 2016

Approach social media as a long-term resource for building customer loyalty, gathering a community around your brand, and then driving eyes to your owned channels. Content Marketing. Content marketing can be a cost-effective and high-impact tactic to strengthen your online presence and generate new leads.

Marketing 40

Marketing Small Business Web Nonprofit 40

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 13, 2016

Roundups are content curation at its finest. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This works best if this is part of marketing operating system. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. Speaker, trainer conference facilitator, and public sector comms expert.​. An all round nice guy. Email is killing me.

Writing 114

Writing Social Media SEO Blogging 114

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. But many companies jumping on the content marketing band wagon get it spectacularly wrong.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

NOVEMBER 14, 2017

Below are 15 takeaways I offer you from Killing Marketing; I hope these encourage you and your organization to both get a copy of the book and embrace content marketing. 1) Challenge your marketing beliefs. Also see these related book reviews: 8 Epic Takeaways from Joe Pulizzi’s Epic Content Marketing.

Marketing 65

Marketing Content Marketing Insurance Insurance 65

Waxing UnLyrical

APRIL 19, 2018

Zoom : Zoom video conference allows you to have video conferences with anyone from around the world. Skype : Similar to Zoom, this video/phone conferencing platform allows free video conference one-to-one and free unlimited audio conferences for groups. Free Digital Marketing Tools for Content Marketing Support.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 167

Marketing Employee Content Marketing Training 167