PRSay

JULY 1, 2022

In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago. Communication is 24/7. million in 1974 to 24.3

Handbook 190

Handbook Publicity Newspapers Television 190

Agility PR Solutions

NOVEMBER 10, 2021

Gone are the days of television and print ads being the do-all and end-all of marketing. Interactive marketing is a two-way communication approach where the brand’s marketing efforts are […].

Marketing 78

Marketing Television Print Social Media 78

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4

Sports 86

Sports Television Advertising Advertising 86

Reputation Us

AUGUST 2, 2021

” Reputation management and communication support includes working to maintain effective internal communications in times of litigation, as well as helping attorneys bridge any reputation gap between their clients’ ideals and the public perception. RepUs enhances, advances and defends corporate reputations. EILEEN KOREY.

Reputation 78

Reputation Publicity Enterprise Television 78

Reputation Us

AUGUST 2, 2021

” Reputation management and communication support includes working to maintain effective internal communications in times of litigation, as well as helping attorneys bridge any reputation gap between their clients’ ideals and the public perception. RepUs enhances, advances and defends corporate reputations. EILEEN KOREY.

Reputation 78

Reputation Publicity Enterprise Television 78

Axia PR

JANUARY 15, 2021

Media is a communication tool used to deliver information. Some other forms of modern media are print media, television, movies, and video games. Before diving head-first into the different types of media, it’s important to first dip your toes in the water and learn what media is.

Media 62

Media Television Web Print 62

Cision

JUNE 12, 2017

Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. In the 1970s, the soaps moved mainly from radio to television. With more women in the workforce working 9-5, daytime television audiences dropped in this core demographic.

Advertising 190

Advertising Advertising Radio Television 190

Cision

JULY 12, 2016

Joanna Brahim, vice president of communications at the Smithsonian Channel, says brands need to adapt by promoting their content in new ways. What do you hope to accomplish in your new role as vice president of communications at Smithsonian Channel? What are some of the biggest PR challenges television and entertainment brands face?

Television 120

Television Crisis Crisis Management Fashion 120

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. In the case of print consumers, they must utilize the publication’s physical pages. Geographic Specificity. Images: U.S.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators.

Communications 78

Communications Radio Sports Social Media 78

Solo PR Pro

NOVEMBER 15, 2016

Sounding the death knell on a communication tactic is as old as mankind and will likely never change. Today, professional communicators receive an onslaught of messages on how to drive messaging. There seems to be a constant need to validate the up-to- the-moment channel, device, and tactic to communicate with a chosen audience.

Communications 40

Communications Newspapers Television Radio 40

Flatiron Communications

DECEMBER 14, 2015

One of the bigger questions that emerged from last week’s Business Insider Ignition conference revolved around whether traditional television will endure the same pain as the newspaper industry has. The post Will Television Follow Newspapers’ Fate? appeared first on Flatiron Communications LLC.

Television 28

Television Newspapers Conference Retail 28

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

At Crenshaw Communications , we work across a broad portfolio of tech clients to develop and execute successful PR campaigns. Some Asian markets, particularly mature ones like China and Singapore, have formal, hierarchical structures and business communication, requiring a long-term commitment to building relationships and alliances.

Mobile 156

Mobile Local Technology Trends 156

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). And it’s not just public relations.

Media 99

Media Nonprofit Pitching Analytics 99

Cision

JUNE 29, 2015

Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are you most excited for in your new role as director of communications at Klick Communications? What did you learn from that experience?

Television 120

Television Travel Tourism Pitching 120

5W PR

JANUARY 17, 2020

For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. However, media impressions are not limited to television or print media. To get to that level, you need to work on engagement. Speak the language. This does PR pros no favors.

Measurement 78

Measurement Publicity Television Analytics 78

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 149

Media Relations Media Print Software 149

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. Founded in 2002, Critical Mention is headquartered in New York City.

Television 60

Television Enterprise Media Analytics 60

ImPRessions - Crenshaw Communications

MAY 8, 2017

Beyond generating brand visibility, what do you want your PR coverage to communicate? ” Broadcast typically follows print and digital coverage, so if you score a big story that appears online, there may be an opportunity for a television interview based on the same news. But that’s just the beginning.

Media 199

Media Interviews YouTube Hotels 199

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. The post 6 Benefits Of Long-Form PR Content appeared first on Crenshaw Communications.

Case Study 178

Case Study SEO Film Video 178

Critical Mention

JULY 15, 2020

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media.

Media 108

Media Radio Television Engineering 108

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types. How to do that?

How To 149

How To Social Media B2C Television 149

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter. television networks have created in 30 years. The post Top PR Takeaways For The Year appeared first on Crenshaw Communications.

YouTube 136

YouTube Training Video Survey 136

Critical Mention

APRIL 28, 2020

2020 NFL Draft: Online News + Print Results. The 2020 NFL Draft brought excitement to teams and fans all across America, but according to our Critical Mention dashboard, the Philadelphia Eagles produced the highest online and print audience, mention and publicity numbers. Share Tweet Share. 2020 NFL Draft: TV Results. Priscilla Osorio.

Radio 78

Radio Print Sports Media 78

5W PR

JANUARY 17, 2017

For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. However, media impressions are not limited to television or print media. To get to that level, you need to work on engagement.

Measurement 90

Measurement How To Television Analysis 90

ImPRessions - Crenshaw Communications

APRIL 12, 2018

One or two weekly posts can demonstrate an executive’s broad insight and communicate a distinct brand voice. For guests, podcasting typically requires less effort and preparation than television appearances, and the medium offers an intimacy that print media cannot match. Be the host with the most.

Leadership 149

Leadership B2B Tools Conference 149

Mora Communications

OCTOBER 2, 2017

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching. Copyright © Mora Communications Inc. The post PR for Establishing Your Addiction Specialist Practice appeared first on Mora Communications.

Television 40

Television Print Radio Newspapers 40

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. At the same time, live interviews are the most cost-effective approaches to engage with important audiences around the globe.

Media 68

Media Travel Radio Interviews 68

Critical Mention

AUGUST 29, 2019

Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. Today’s PR, corporate communications and marketing professionals need sophisticated tools to understand the value and reach of their earned media,” stressed Don Yount, President and CEO of Critical Mention.

Television 60

Television Radio Analytics Government 60

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

APRIL 18, 2020

High profile influencers inevitably attract attention but there’s lots of good work on Instagram and Tik Tok where influencers are helping their communities with learning, mental health and wellbeing. We’ve accepted a significant reduction in production quality in mainstream radio and television. Please come and join us.

Media 83

Media Crisis YouTube Television 83

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Mr. Behar, only a few days ago you were re-elected President of the World Communication Forum in Davos. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Critical Mention

JANUARY 22, 2020

Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media. Public relations, communications and marketing professionals rely on Critical Mention to track when, where and how their brands are mentioned across the entire media landscape.

Television 80

Television Radio Analytics YouTube 80

Cision

JUNE 6, 2017

When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Beyond PR

MARCH 22, 2018

As a PR pro, after every communications campaign, you may often ask yourself — what was the impact of my efforts? A comprehensive view of your brand can only be achieved by continuously scanning for mentions across all channels where your audience might engage, including: Print – traditional printed news, such as newspapers and magazines.

Media 75

Media Radio Newspapers Print 75

Beyond PR

JUNE 30, 2016

While some publications have reduced print frequency in the face of the changing media landscape, the amount of content being produced by their newsrooms has not changed. Moreover, they usually share each print copy with at least one other person, so distribution is maximized. It has gone digital.

Radio 69

Radio Newspapers Print Media 69