Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

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5W PR

JANUARY 17, 2020

A media impression is a comprehensive calculation of the number of people who have heard about your company within a given time period. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. Speak the language.

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Measurement Publicity Television Analytics 78

Critical Mention

JULY 15, 2020

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. About Critical Mention.

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Media Radio Television Engineering 108

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.

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Critical Mention

APRIL 28, 2020

2020 NFL Draft: Online News + Print Results. The 2020 NFL Draft brought excitement to teams and fans all across America, but according to our Critical Mention dashboard, the Philadelphia Eagles produced the highest online and print audience, mention and publicity numbers. Share Tweet Share. 2020 NFL Draft: TV Results. Priscilla Osorio.

Radio 78

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5W PR

JANUARY 17, 2017

A media impression is a comprehensive calculation of the number of people who have heard about your company within a given time period. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions.

Measurement 90

Measurement How To Television Analysis 90

Mora Communications

OCTOBER 2, 2017

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching. Unlike a paid ad, being feature on the editorial side of the media establishes you as an expert -you are the news!

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5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. Brief tweets, media alerts, and phone pitches should do the job of convincing the editorial decision-makers.

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Critical Mention

FEBRUARY 6, 2020

If you work in PR, marketing or communications and use a media intelligence platform, you might be familiar with the “good enough for now” syndrome. Maybe you are using a media monitoring platform that isn’t delivering on the promises you were made when you bought it, but does the bare minimum you need to get your job done. .

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Critical Mention

JULY 22, 2020

As we try to do with every product or feature we release, Critical Mention built this Media Contact Database with our present and future customers in mind. Specifically, many of the media databases on the market today were built and maintained using AI and automation; others are built and maintained with more manual processes.

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Critical Mention

DECEMBER 10, 2021

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. The post Critical Mention 2021 Recap appeared first on Critical Mention: Best Media Monitoring and Database Service. Senior Marketing Manager, Critical Mention. SCHEDULE A DEMO.

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Critical Mention

FEBRUARY 27, 2020

I also remind clients it isn’t always about the number of viewers or subscribers but being in the correct outlets can that lead to keynote speaking engagements and becoming a regular TV and/or print contributor or having your own TV talk show. Where do you see PR going in the next five years? Priscilla Osorio.

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Critical Mention

JULY 16, 2019

Earned media – publicity garnered through PR outreach, news coverage, organic search or any other unpaid source that produces mentions, shares or reviews – does not come with the same costs as paid advertising.

Media 76

Media Advertising Advertising Measurement 76

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

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Marketing Local Crisis Management Internal 92

Bad Pitch Blog

FEBRUARY 20, 2007

We’ve been so busy beating up bad pitches, we forgot to warn you about the “so-called media.” Some call them pay-for-play media. They are trade magazines and cable television shows that really want to do a story on your company, the CEO and their story—for a price. Business Review and American Executive on the print side.

Media 45

Media Print Pitching Television 45

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

Television 120

Television Interviews Engineering Tools 120

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. He has been a regular contributor to national business.

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Media Training Training Interviews Media 182

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When deciding whether a virtual media tour is a smart option for your brand, Risa encourages communicators to consider the following benefits: Satellite media tours save on travel and time.

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Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

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Marketing Pitching Corporate Tools 63

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

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Cision

JULY 2, 2015

Click here for our free State of the Media Report now! Social media is self-selective in nature. Rather than having a print publication that hosts many stories and viewpoints, social media exposes people to stories that are being shared by their social connections, who often share similar viewpoints, beliefs and values.

Journalism 120

Journalism Facebook Social Media Consumer 120

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Six Pixels of Separation – The Mirum Blog is marketing and communications insights from the edge. Want to get on the show?

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Social Media Marketing Pinterest Media 120