Mindful Marketing

MARCH 27, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list. Today, the mascots of insurance companies are better known than those of many colleges.

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Scott Public Relations

AUGUST 27, 2019

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Cailin O’Connor, Ph.D.,

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Insurance Insurance Healthcare Communications 45

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 2: Identify your communications channels.

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Presspage

FEBRUARY 8, 2024

For example, the Dutch insurance company Nationale Nederlanden recently published a press release , sharing its ranking as one of the top performers in a benchmark for responsible investment. While implementing ESG reporting into your investor communication, it’s also vital to stay up to date with the latest trends.

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Report Government Financial Trends 109

Reputation Us

MAY 3, 2022

In response to the alarming rate of incidents, RepUs has created its proprietary Active Shooter Preparedness training for organizations to prepare, manage and communicate effectively in response to such a horrific incident. Our assessment considers the depth and breadth of response plans to diverse crises, including active shooter scenarios.

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Training Guidelines Crisis Management Crisis 78

Scott Public Relations

APRIL 9, 2021

My colleague Jeremy Church at WordWrite Communications in Pittsburgh (a fellow PRBI – Public Relations Boutiques International – member) shared some very astute observations about what this means for executors and communicators in the WordWrite Storytellers Blog. Yes, trust is alive – if somewhat diminished – in our world today.

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Scott Public Relations

JULY 13, 2023

These reverberations are also reshaping the global operating environment of PR and comms firms as well as clients’ communication needs. Media relations, strategic communication and content production are in particularly high demand in 2023. Communication cannot work in isolation but must be woven into the very fabric of business.

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Reputation Us

AUGUST 13, 2020

A 2021 revised crisis mitigation and communication plan designed to safeguard your organization’s reputation throughout the year. Immediate Communications Support. To mitigate against further reputational or economic damage, RepUs will be available throughout the year with immediate, 24/7 strategy and communication support.

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Communications Conversations

SEPTEMBER 21, 2021

Gabriela is paving the way for our future by showcasing young talent like the interns she worked with this summer at Land O Lakes. Becca Metcalf, director, executive communications, Medtronic. Angela Benson, director of communications, newsroom and social media, United Health Group.

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Scott Public Relations

AUGUST 27, 2019

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Cailin O’Connor, Ph.D., Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Communications 40

Melissa Agnes

JANUARY 11, 2015

Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Within this episode of The Crisis Intelligence Podcast, Dan and I dive into the specific strategies that the NWS uses to communicate with their community in times of emergency.

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ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Here are the top trends — based on client conversations, journalist insight and industry expertise — that’ll give teams the edge, along with a warning for cybersec communicators. It’s important for communicators to make any attribution claims or assessment in a rigorous way, based on quality information.

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ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Here are the top trends — based on client conversations, journalist insight and industry expertise — that’ll give teams the edge, along with a warning for cybersec communicators. It’s important for communicators to make any attribution claims or assessment in a rigorous way, based on quality information.

Trends 156

Trends Healthcare Government Leadership 156

Reputation Us

JANUARY 11, 2016

The health care PR professionals at LT Public Relations considered the latest insights from industry conferences and the company’s health care clients to identify the top trends affecting health care communications in 2016. Figure out cross-generational communication — quickly. Foster engagement by going mobile.

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Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages.

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PRSay

JULY 6, 2021

When they encounter your on-brand recruitment communication, they feel like they’ve finally found the perfect fit. How do people communicate and connect with one another? Beyond the tangible and functional benefits like pay, insurance coverage and time off, what gives them a sense of purpose and fulfillment? Jessica Walter, M.S.,

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Scott Public Relations

OCTOBER 13, 2019

Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda. A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye.

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Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

ImPRessions - Crenshaw Communications

JUNE 10, 2016

As more brands forego traditional advertising but increase overall PR spend, communications partners need to be integrally involved with brand culture, messaging, sales strategy and the industry landscape. We’ve produced panels and meetings on topics from art e-commerce to worker’s compensation insurance.

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Presspage

JULY 21, 2017

Bupa is an international healthcare group with a focus on high quality health and care services. Bupa health insurance services and programs support their mission to make sure their members live a longer, healthier and happier life. The communications team is able to provide visitors with valuable content quickly and easily.

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Reputation Us

DECEMBER 5, 2018

Participating WBA member banks in the cybersecurity program will receive customized services and day-long training by the specialists and an implementable incident response plan, as well as: Cybersecurity insurance policy review and recommendations. Technical incident detection, including information security incident tabletop testing.

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Banking Insurance Insurance Policies 60

Scott Public Relations

OCTOBER 13, 2019

Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda. A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

JULY 14, 2020

As communicators, we’ve all seen wonderful causes fail to make an impact, sway minds and prompt action. Well, this is reality: the rules of communication have changed. How we communicate today must change, to accommodate new realities. How Have the Rules of Communication Changed? This phenomenon can’t be ignored.

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Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low.

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Tools Insurance Insurance Handbook 69

Solo PR Pro

AUGUST 1, 2023

Consider offering competitive base pay, performance-based incentives, flexible working hours, remote work options, or other benefits like professional development opportunities, health insurance, or retirement plans. Ensure they have access to the necessary tools, software, and training to be successful in their role.

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wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. When I spoke at National Speakers Carolina Chapter ‘s Speaker Intensive at NASCAR Hall of Fame, I met Scott Love.

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Solo PR Pro

JANUARY 7, 2020

You can specialize in a single area, such as media relations, crisis communications or social media, or offer a broader range of services. Writing this in your plan will help you clarify and clearly communicate this to potential clients. Will your clients be local, national or international? Who will you serve?

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Shift Communications

NOVEMBER 10, 2016

Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – From a PR perspective, rising above this noise with a small team takes an integrated communications strategy with lots of advanced planning, prioritization and a data-driven approach. buttoned up?

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Scott Public Relations

NOVEMBER 16, 2018

Communications professionals in all industries are facing new challenges to maintaining credibility and the strength of their brands, but a survey of European operators discovered they don’t all view the issue in the same way. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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Reputation Us

JANUARY 13, 2020

Your best insurance is foresight, forecast, and forward-thinking action. A tailored crisis communications plan that aligns with a business continuity plan developed in advance of a crisis ensures you’re protected, and your executive task force is ready for any pre- and post-shocks. Crisis Prep Plan.

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Reputation Crisis Insurance Insurance 60

Scott Public Relations

JUNE 26, 2020

There are two major issues here that impact the practice of communications. Of particular relevance to this content is Section 230 of the Communications Decency Act, which makes it clear that content is the responsibility of the writer, not the publisher. One has to do with the free speech element of the First Amendment.

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MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. chili peppers. for less than 10 years.

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Insurance Insurance Interviews Marketing 74

wiredPRworks

APRIL 6, 2022

Ted insures flawless audio delivery for live productions and radio broadcasts as a system engineer for teams like the Indianapolis Colts, Butler University Basketball, and Indiana University’s football and basketball teams. Few job settings require such acute and constant attention to detail as a live sporting event broadcast.

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Solo PR Pro

JULY 26, 2022

After school, Jennifer made her home in San Francisco and cultivated a successful 25-year career in PR and communications. In 2013, she opened her solo firm Nova Communications, where she consults with companies of all sizes — from startup consumer apps to billion-dollar global tech giants — on their social media and communications programs.

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Reputation Us

OCTOBER 27, 2021

The world’s in trouble, there’s no communication!”. This may be linked to a company’s actions, performance or communications. International aid charity Oxfam ’s reputation suffered when a director and staff were accused of sexual misconduct, bullying and harassment in “the Haiti scandal.” –Joan Jett.

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Bianchi Biz Blog

SEPTEMBER 16, 2021

Sustainability reports are generally written for a broad stakeholder base and communicate the company’s impacts on the economy, environment and social issues. Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers. So, what’s the difference? Author: Jaclyn Bussert. Automotive Technology PR.

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Report Automotive Financial Government 68

Scott Public Relations

SEPTEMBER 26, 2018

CAPP points out that when patients access their own doctors via telehealth, it’s possible to integrate the digital communications with the patient’s medical team and their electronic health record. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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