Polaris

NOVEMBER 29, 2014

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. At Polaris, we use the “ kick-butt index ” or KBI, which employs metrics representing the ideal communications program. Take time to avoid a viral disaster.

Policies 181

Policies Marketing Viral Pitching 181

PR in High Definition

DECEMBER 17, 2018

As the nights draw in and Christmas approaches, thoughts of 2019 planning are well underway but instead of looking to the future, we’re going to take a look back over the past year and highlight some of the key trends and events that have taken place in world of communications to give us some inspiration for the year ahead.

YouTube 48

YouTube Ethics Crisis Industry 48

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine.

Crisis 100

Crisis Crisis Management How To Viral 100

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

Onclusive

JUNE 1, 2023

Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening? Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly.

Strategy 370

Strategy Communications Reputation Measurement 370

Waxing UnLyrical

APRIL 23, 2013

I love the way you are able to communicate so quickly, so fluidly, so… seamlessly. Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created. The quote went viral, thus crediting the tweeter.

Social Media 106

Social Media Media Viral Facebook 106

PR in High Definition

SEPTEMBER 27, 2021

For those lucky enough to have job security and the freedom and space to dream big, zooming out to see the bigger picture can present brilliant opportunities for improving growth and communications within your organisation. The power of authentic and human communication. appeared first on Firefly Communications.

Viral 62

Viral Crisis Industry Reputation 62

Burrelles Fresh Ideas

OCTOBER 31, 2023

However, if not carried out thoughtfully and ethically, it runs the risk of seeming out of touch, potentially resulting in negative consequences. The ethical side of newsjacking needs to be considered at every turn. When executed properly, newsjacking can serve to gain publicity and enhance brand presence.

Ethics 101

Ethics Trends Social Media SEO 101

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. What is your favourite occupation in PR?

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. What is your favourite occupation in PR?

Film 40

Film Crisis Communications Ethics Crisis 40

Sword and the Script

AUGUST 11, 2020

Twenty-some years ago, I was a communications student in a college class on media criticism. Similarly, the 2020 JOTW Communications Survey found businesses believe partisan politics is a complicating factor in communications. One of the debates in that classroom centered on whether or not the media was bias in its reporting.

Survey 155

Survey Data Media Ethics 155

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. The lesson for communicators? “If The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets.

Crisis 48

Crisis Airlines Reputation Corporate 48

Stephen Waddington

AUGUST 27, 2018

[i] The model describes the different forms of communication between an organisation and its stakeholders. This resulting qualitative data was reduced through a process of factor analysis into a single index of communication management. Other challenges include ethics, power, propaganda and Western bias.

Communications 60

Communications Analysis Web Handbook 60

ImPRessions - Crenshaw Communications

JANUARY 24, 2019

Showing enthusiasm as well as an obvious work ethic can only help. When communicating by email, keep your questions and comments short and to the point, but don’t be bashful about asking. Her self-deprecating tweet about the mistake went viral, which prompted Microsoft reps to offer reassurance. Be professional.

Internal 160

Internal International How To Skype 160

Mindful Marketing

NOVEMBER 6, 2022

Most of us are all too familiar with fake news , clickbait , and other forms of deceptive communication that cross our paths dozens of times a day. In the segment , NBC reporter Jacob Soboroff asks Fisher about the ethics of deepfake video and whether it could be a threat to democracy.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

NOVEMBER 30, 2017

But it’s worth considering that the same social media and PR channels that blew the 'Fearless Girl' sculpture into a global viral phenomenon also facilitated the blow back against State Street when it was exposed as not living up to the values it evangelized for with 'Fearless Girl’. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Financial 76

PRSay

FEBRUARY 12, 2021

“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. The downside “is that it exposes you to greater scrutiny.”.

Ethics 170

Ethics Communications Nonprofit Journalism 170

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Spin" connotes deception, obfuscation, misdirection and other smoke and mirrors tactics to hide the truth.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Scott Public Relations

NOVEMBER 10, 2022

Consider this a strident, blunt, and perhaps painful call to action to the people who can help save this country: The Communicators. It’s hard-hitting, visual, well-timed and continually hammered and repeated, communication. It doesn’t mean abandoning ethics. Sell out our ethics and values? Well, eventually it will.

How To 52

How To Insurance Insurance Ethics 52

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

NOVEMBER 28, 2018

It said little about fake accounts or the organic posts created by Russian trolls that had gone viral on Facebook, disclosing only that Russian agents had spent roughly $100,000?—?a The post Facebook PR Exposed appeared first on Flatiron Communications LLC. Later that day, the company’s abbreviated blog post went up.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Of course, there’s not much for marketing and communications teams to do to foil threats beyond insisting that their employers or clients harden their security infrastructure. Prompt notification and transparent communications to all affected audiences are critical elements here. The Viral Customer Complaint.

Reputation 130

Reputation Viral Employee Customer Service 130