ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

In public relations , our job is to spot, shape, and communicate our client’s story. ” “We offer great customer service/value/reliability.” They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees.

How To 310

How To Transportation Software Employee 310

Landis PR

JANUARY 5, 2023

It’s an interesting time to be a communicator. The economic outlook is uncertain, traditional media are struggling to remain relevant, social media continues to be inundated with misinformation – is it any surprise that public sentiment is fickle at best? When the going gets tough, you need to communicate more, not less.

Communications 52

Communications Airlines Internal International 52

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Especially in the B2B tech space, buyers are seeking partners that also provide great service in addition to a great product.

B2B 334

B2B Company Case Study Conference 334

Shift Communications

SEPTEMBER 13, 2016

PR service isn’t customer service. Behind a counter, it’s good for business to go along with all of your customer’s wishes. Performance issues are easy to avoid when there is high internal visibility on employee output vs. hours worked. Client relations are not customer service. Savannah Whitman.

Customer Service 60

Customer Service Course Internal International 60

David PR Group

MARCH 16, 2020

Upon reaching VRBO on the phone, the customer service representative reminded me that I would normally have forfeited the entire cost of my trip, but the platform was encouraging its property owners to give full refunds for rentals impacted by COVID-19. then you need to actively let your customers and prospects know this.

Communications 106

Communications Brand Branding Policies 106

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Customers / clients. The general public.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

ImPRessions - Crenshaw Communications

DECEMBER 8, 2020

It’s a platform that has expanded over the years from pure CRM to include marketing, customer service, data visualization, workflow and more. PR pros are communicators. Emails are a great way to communicate, but they’re rarely the fastest. Emails are a great way to communicate, but they’re rarely the fastest.

Mobile 310

Mobile Meeting Customer Service Survey 310

Newsfile

OCTOBER 24, 2023

By Melissa Strle The worldwide public relations market is valued at approximately $107 billion U.S. Avoiding PR communication mistakes in this important market is paramount for PR pros. This means that avoiding PR communication mistakes is probably high on your list of priorities. dollars in 2023. in the coming years.

Communications 52

Communications How To Corporate Training 52

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 126

Technology Study Communications Survey 126

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly.

Communications 40

Communications Marketing Technology Data 40

5W PR

JUNE 6, 2017

If the crisis is something like your airline employees dragging someone out of his seat and off the flight because of a company policy. After that, increasing customer service ideas and implementing those should eventually get you back in good grace. Refocus some of the efforts from the company and employees.

Crisis 76

Crisis Publicity Policies Airlines 76

Landis PR

JANUARY 23, 2023

This place instilled in their employees to express “my pleasure,” which made me feel warm and fuzzy inside as if they genuinely enjoyed my presence. As a relationship builder and fastidious customer service guru, I want to know all the ways in which I can be more gracious and foster relationships with others.

Customer Service 98

Customer Service Writing Employee Communications 98

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

5W PR

JUNE 15, 2020

The latter includes direct, continual contact with fans and customers. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. From there, it’s important that the company understands their short-term customer relationship cannot be business as usual.

Crisis 113

Crisis Digital PR Retail Reputation 113

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. Award entries need not be dull. See our earlier post for more on leveraging award wins.

Case Study 136

Case Study B2B Conference Industry 136

Sword and the Script

NOVEMBER 3, 2020

The new product also offers integration to “Office365 or Google Workspace to send and record emails to the media and keep a centralized record” of team communication. business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. companies.”

Instagram 136

Instagram Technology Resources Employee 136

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. So, why aren’t we lucky creative services types taking advantage of this? And the heart of public relations is in storytelling.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Flack's Revenge

DECEMBER 7, 2020

If “communications” or “PR” are in your job description, you may wonder what to do with “secret sauce.” Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity , marketing , and intellectual property protection strategy. Or keys to the kingdom.

How To 194

How To Wikipedia Engineering Web 194

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation.

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

APRIL 28, 2015

When employees at one of the companies went on strike over the summer, customers and vendors joined them. Their publics responded in kind. Their publics responded in kind. The employees wanted him back and weren’t going to work until he was. Employees went on strike purportedly because of wage and pension cuts.

Employee 120

Employee Print Customer Service Local 120

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. Tell customer stories.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. And as PR budgets have increased, the day-to-day practice of public relations has changed. They must offer ideas and inspiration, not just great products and services. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

Communications Conversations

OCTOBER 4, 2018

For starters, there’s this trend line: Then, you look at the huge growth in Facebook Messenger over the last few years: And then you see this insane growth curve for WhatsApp: Clearly, private messaging is taking off as a primary way for people to communicate on their phones (and, to an extent, online in general).

Trends 109

Trends Marketing Instagram Social Media 109

Solo PR Pro

OCTOBER 16, 2018

Gayle Lynn Falkenthal, APR of the Falcon Valley Group , recommends: “Check all current plans and update for 2019, including your strategic communications plan, crisis communications plan, and anything else relevant. Rose of DKR Communications. Also, update editorial calendars for 2019.”. Cris es – Be Prepared.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Cision

JULY 27, 2017

Talk to Customers & Employees. Your customers can provide insight into what your unique selling point (USP) is, why they choose you as a provider and what you do better than the competition. Your employees have a different perspective of your brand than you do, so talk to them as well. Monitor the Online Chatter.

Brand 231

Brand Branding Employee Data 231

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. But the storytelling should go beyond the founders and employees. See our earlier post for more on 7 PR tips for brands to woo customers.

Brand 149

Brand Branding Storytelling B2B 149

Waxing UnLyrical

MARCH 19, 2013

Communicators often find themselves torn between the desire to embrace innovation, and the need to give their clients responsible advice. Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. Responsibly-designed research.

Community 95

Community Communications Case Study Customer Service 95

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Are you prepared for a PR crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It told the story of the public using social media to fight back against organisations. Any gap between a product or service and the public’s expectation will become a conversation on social media.

Storytelling 78

Storytelling Social Media Internal International 78

Cision

OCTOBER 15, 2015

Social media has sped up the way we communicate, including how we write. Listening to customers is more important than it’s ever been because their feedback is manifestly public where it’s historically been private. Customers are no longer whispering their complaints to their neighbors at dinner tables. Scott Stratten.

Social Media 120

Social Media Media Employee Reputation 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. But we in public relations do.

Company 136

Company Interviews Reputation Privacy 136