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Research, Communication Crucial Before Collaborating With Influencers

PRSay

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.

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When The Crisis PR Guy Is The Crisis

ImPRessions - Crenshaw Communications

That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet from its own head of government affairs — an executive who ironically lists “crisis management” among his skills. Senate – not an unusual pedigree for a Public Affairs VP.

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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

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ICON 2021 Recap: Communications From a Military Point of View

PRSay

With any communication campaign, “the key is understanding what we’re trying to achieve,” said Rear Adm. Military communicators who were guest panelists for PRSA’s Oct. 14 virtual keynote session, “ Navigating Your Communication by Utilizing a Military Mindset ,” during ICON 2021. Ask, “What are the communication objectives?”

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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

Over his 22 years as public affairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It It seems like my life here is a perpetual crisis,” said Gediman, a longtime PRSA member. Do you also manage social media for the park?

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. More crisis work. “A

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What You Can Do With a Public Relations Degree

5W PR

A public relations degree offers diverse career opportunities. Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. They create press releases , media pitches, and coordinate interviews to generate positive media coverage.