Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 122

Communications Crisis Internal International 122

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Buchanan PR

APRIL 1, 2024

Further Reading On SGE : Supercharging Search with Generative AI [link] on EEAT : Search Quality Rater Guidelines [link] If you want to learn more about EEAT, you can follow the links in Google’s Search Quality Raters Guidelines which were updated in late 2023. The conversation was fresh on my mind when this article was prepared.

Engineering 85

Engineering Google SEO Guidelines 85

Konnect Agency

MARCH 31, 2020

1 Be Very Realistic as You Take Stock of the Situation: Before diving into a communications plan of attack, it is important to take note of the current realities of how day-to-day life has changed and how this change has dramatically impacted the news that is being shared and the content editors are seeking. . #2

Communications 69

Communications Crisis Communications Crisis Social Media 69

Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy? Congratulations!

Corporate 107

Corporate Communications Guidelines Policies 107

Melissa Agnes

JUNE 13, 2015

Welcome to episode #053 of The Crisis Intelligence Podcast, with Melissa Agnes and Dr. Thomas Phelan. When it comes to critical communications, comprehension is imperative. This episode of The Crisis Intelligence Podcast discusses: Why low readability levels matter in crisis communications.

Crisis Management 154

Crisis Management Crisis Communications Crisis Guidelines 154

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Shift Communications

MAY 16, 2023

There’s a huge spike in AI in communications and media as well as interest in VC circles. How To Approach AI in Communications and Media Strategy While innovators move fast and build stuff, established companies are white knuckling about how to contend with this new technology. And caught fire it has.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

There’s a huge spike in AI in communications and media as well as interest in VC circles. How To Approach AI in Communications and Media Strategy While innovators move fast and build stuff, established companies are white knuckling about how to contend with this new technology. And caught fire it has.

Company 78

Company Technology Privacy Guidelines 78

Axia PR

DECEMBER 1, 2023

PRSA Unveils New Guidelines for Ethical AI Use in PR PR Lessons Learned from Cyberattack on the World’s Largest Bank 60-Second Close: Lightning-Fast Adaptation is a PR Firm's Secret Sauce

Guidelines 71

Guidelines Banking Ethics Crisis Communications 71

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What are the Basics of Crisis Communication Planning? What is Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Melissa Agnes

MAY 2, 2016

While a crisis preparedness program is far more extensive than simply the plan (the plan being but one component – albeit a very important component – of the program), following are 5 sections I highly recommend should be included within any organization’s crisis management plan or playbook. 1- Activation guidelines.

Crisis Management 100

Crisis Management Crisis Crisis Communications System 100

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Victorious PR

JUNE 15, 2023

As events like the SEC and Coinbase case demonstrate, maintaining a positive image and effectively managing communication during challenging times are crucial for the long-term success and credibility of crypto ventures. Note: Victorious PR, as a rule, does not deal in reputation management.

Community 52

Community Education Leadership Guidelines 52

PRSay

APRIL 5, 2021

In this new era, careful preparation, close coordination, and effective communication both internally and externally are key. Have a clear set of standards and guidelines that you can use in making and defending any positions you take. companies, hosted by The Conference Board ESG Center in the wake of the 2020 U.S.

Report 173

Report Company Government Conference 173

Melissa Agnes

AUGUST 28, 2014

Read: Emory’s Excellent Crisis Communication on Facebook. Ambulance response time is slow in this region, leaving cardiac arrest victims at heightened risk. 53% of participants surveyed stated that they used Google to seek information on cardiac arrest, CPR & Automated External Defibrillators.

Healthcare 238

Healthcare Social Media Media Case Study 238

5W PR

MARCH 23, 2020

Human Resources should keep up to date on potential symptoms, high-risk travel areas, and CDC recommendations and be sure to communicate these to all employees. If an employee is feeling sick, or could potentially have been exposed to the virus, encourage them to stay home and monitor themselves concerning the CDC’s guidelines.

Policies 103

Policies Guidelines Government Employee 103

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic. hrrlGl153Q.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Cision

SEPTEMBER 22, 2015

You don’t need an official code of conduct, although it can be helpful to have an internal one, if only for guidelines and crisis communications responses. You should also create expectations for online behavior. The idea here is to set a tone. What behavior is acceptable and what isn’t? Reward the behaviors you want to see.

Community 120

Community Guidelines Crisis Communications Instagram 120

Burrelles Fresh Ideas

JANUARY 9, 2024

We understand the importance of intuitive, easy-to-use solutions leveraging advanced technologies like AI and image recognition to help you build winning communications programs. AI in PR Integrations Burrelles may be 135 years old , but we never stop enhancing our services to address your requirements better. We can help!

Pitching 95

Pitching Print Measurement Report 95

The Hoffman Agency

DECEMBER 13, 2023

The events of the last few weeks demonstrate how critical communications planning is to safeguard your reputation and win in the court of public opinion. Though there are several lessons to be gleaned from this, perhaps the most important is how critical communications planning is to mitigate risk in situations like this.

Crisis 36

Crisis How To Guidelines Reputation 36

Shift Communications

AUGUST 16, 2016

Once you are aligned on what you do, find the brand voice you’ll use to communicate. Keeping this brand voice list in your plan helps ensure that all communications are speaking about your brand in the same way – showing your customers consistency and reliability. A crisis communication plan. A social media plan.

Company 60

Company Guidelines Crisis Measurement 60

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022. I've taught at NU since 2011.

Education 107

Education Course Nonprofit Resources 107

Katie Paine's Measurement Blog

JULY 20, 2023

For communicators tasked with preventing risk, the challenge is further complicated by the fact that you have to make your messages compelling enough to get attention, yet not harm your brand by causing panic or fear. How to know if your risk communications work Communicating your public awareness and risk messages is the easy part.

Chemicals 52

Chemicals Brand Branding Survey 52

Prohibition

JANUARY 7, 2022

You want to take immediate action but make sure that your long-term goals aren’t set back by the short-term crisis. How important is crisis management? The first rule of crisis communication is to acknowledge the problem as quickly as possible. Ensure that there is a free flow of communication.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PRSay

OCTOBER 14, 2019

Easy to read and use, they include — checklists and decision-making guidelines; crisp, clear policies for assessing quickly the level of risk; and step-by-step escalation procedures. It’s all about smart protocols. These are actionable resources to quickly guide the team’s response to any issue.

Crisis 85

Crisis Crisis Management Training Mobile 85

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Waxing UnLyrical

MAY 17, 2018

For now, I want to talk about what the students from Parkland, FL, the survivors of the Marjory Stoneman Douglas High School massacre on February 14, and what they did right as communicators. I had the opportunity to participate in a training by The Communication Center once through my role as a Shot at Life Champion leader.

Exercises 82

Exercises Interviews Groups Video 82

PRSay

MARCH 16, 2020

Crisis situations impact businesses, industries, associations and organizations of all sizes. While the circumstances surrounding a crisis vary greatly, there are general best practices PR professionals should be prepared to deploy. Be timely — establish a sound and regular communication path as the authentic and accurate source.

Crisis 218

Crisis Communications Publicity Resources 218

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. I’d like to believe, PR agencies that specialized in crisis communications can identify here. The irony is, like many GCs, in-house communications and marketing people often grow up in an agency.

Agency 93

Agency Trends Marketing Survey 93

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand.

Social Media 61

Social Media Media Crisis Energy 61

Prohibition

MAY 15, 2020

The next communication that employees received was from their boss encouraging them to take jobs at Tesco if they wished to do so. Aer Lingus tried to adapt to the new social distancing guidelines that have come into play on their flights promising customers that more flights would take place to avoid overcrowding.

Crisis 71

Crisis Government Social Media Reputation 71

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Keep healthcare staff informed about COVID-19 policies.

Healthcare 88

Healthcare Strategy Communications Policies 88

Prohibition

MAY 15, 2020

The next communication that employees received was from their boss encouraging them to take jobs at Tesco if they wished to do so. Aer Lingus tried to adapt to the new social distancing guidelines that have come into play on their flights promising customers that more flights would take place to avoid overcrowding.

Crisis 62

Crisis Government Social Media Reputation 62

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. Here are some guidelines. Designate a point person for influencer communications. Make sure your crisis communications plan accounts for influencers gone wild.

Marketing 40

Marketing Guidelines Banking Social Media 40

Sword and the Script

DECEMBER 26, 2017

12) Emotion in crisis communications works. 37% of publishers are not in compliance with FTC guidelines on native ads. Brands in Politics ). 11) Corporate reputation suffers with bad experiences. “82% 82% of consumers stopped doing business after a bad experience.”. Marketing without Authority ). Genuine Corporate Apology ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123