Onclusive

DECEMBER 16, 2020

As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. PR will be expected to shift the focus toward value-based communications, including the prevalent topic of health and safety, and corporate reputation will start taking center stage as a key success metric.

Industry 221

Industry Content Marketing Corporate Analytics 221

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Constant innovation.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Polaris

NOVEMBER 26, 2014

Yet public speaking and media interview skills are essential for most executives and business owners. Communicate poorly to your boss or colleagues, and you may miss opportunities to get buy-in for your ideas. This week, we’re talking about one of the most popular TED Talks ever: Sir Ken Robinson on Do Schools Kill Creativity?

Education 170

Education Training Media Training Interviews 170

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? That’s not a bad answer, per se, because it communicates real information. Images: Audio-Technica , Steven Depolo , Mike Schinkel ( Creative Commons ).

Media Training 120

Media Training Media Training Interviews 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. But in all agencies, the importance of business communication can’t be underestimated. Be a good communicator. Every leader has a style, and some prefer written communication over verbal.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .

B2B 120

B2B B2C Product Launch Creativity 120

Solo PR Pro

NOVEMBER 17, 2015

An independent communications consultant’s work is never done when it comes to new business activity and generating new leads. It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. What did you hope to gain?

Creativity 40

Creativity Public Affairs Policies Survey 40

Shift Communications

JULY 19, 2017

This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Media relations. Social media management. Research (using tools such as Sysomos, Crowdtangle, Google Trends).

Case Study 118

Case Study Crisis Management Crisis Study 118

ImPRessions - Crenshaw Communications

MAY 8, 2017

This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a willingness to prepare in advance. Beyond generating brand visibility, what do you want your PR coverage to communicate? But that’s just the beginning. Prepping for Press.

Media 199

Media Interviews YouTube Hotels 199

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

That could mean more sophisticated tools for tracking social media, or spending on original surveys or proprietary research data, which can set you apart from the crowd. Maybe it’s a killer event to build stronger relationships with media and bloggers, or a series of media training sessions. Streamline tools.

Agency 149

Agency Tools Technology Media Training 149

Cision

OCTOBER 6, 2015

To the contrary, I believe that simplifying complexity takes more creativity and intelligence, not less. Second, I find that scientists waffle more than they need to, unnecessarily reducing the impact of their communication. Images: Steve Jurvetson , goddard studio 13 , Cory Doctorow ( Creative Commons ).

Interviews 120

Interviews How To Healthcare Media Training 120

Polaris

NOVEMBER 23, 2014

However, I can report that, out of necessity, I’m rapidly becoming more efficient and more creative at blogging. I had written countless posts about social media and blogging, both of which are part of my services offering. But not many about public relations and media training, and these are 2 of my core competencies.

Blogging 126

Blogging Creativity Writing Media Training 126

PRSay

JANUARY 2, 2020

In the past, when I’d ask communicators about their jobs, they’d often begin by discussing what appeals to them. “I I like using creativity and storytelling. But this is a creativity business. I suggest for 2020 that you make it a resolution to work smarter, not harder.

How To 148

How To Training Creativity Storytelling 148

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. And now, here we are.

Strategy 78

Strategy Media Storytelling Pinterest 78

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!)

Interviews 174

Interviews Real Estate Media Pitching 174

wiredPRworks

OCTOBER 19, 2015

Out of all of my company's creative projects, the healthcare marketing and PR clients we've served have been among the most rewarding. The Pinnacle Awards dinner celebration will be held in conjunction with the conference, where winners will be announced. Here's a quick look at a few of my favorites.

Healthcare 53

Healthcare Marketing Conference Training 53

Communications Conversations

AUGUST 21, 2018

We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises. There is definitely a lot of benefits to working on a team outside of your job – it’s an easy way to learn how to work with different work and communication styles.

Sports 113

Sports Retail Local Report 113

Norton's Notes

OCTOBER 13, 2014

Work is becoming more project-focused, with demands for creative content creation and campaign-led activity starting to become more common than the traditional PR retainer. For me, it’s a chance for PR to show what it’s really made of in terms of expert knowledge, creativity and proving ROI. But they all live social media.

Digital PR 45

Digital PR Trends Training Media Training 45

Stern + Associates

MAY 1, 2023

When public scrutiny turns on an organization, the organization that will weather the storm is the one that already has a face – but just as crucially a positive, purposeful story and a meaningful executive communications strategy. This is the essence of why executive communications are so important to any brand strategy today.

Strategy 94

Strategy Company Communications Insurance 94

Communications Conversations

OCTOBER 18, 2017

Yet others have become partners or professors in our new sparked social media training. People start blogs for one reason: creative expression. Some of these rock stars have gone on to be good friends of mine. Others have gone on to be clients. And many of those people have enriched my life beyond what they will ever know.

Blogging 60

Blogging Airlines Hotels Social Media 60

PR in High Definition

NOVEMBER 22, 2016

If you are looking to get your foot in the door or increase your existing presence within Europe, a strong communications strategy should be a part of this. First things first: anything that needs to be issued across Europe, whether a communications strategy or press release, will need to be sensitive around timings (e.g.

Local 48

Local Training Media Training Strategy 48

wiredPRworks

FEBRUARY 11, 2016

Promote your business and amplify your message across communication channels: Public Relations and Social Media. Ensuring your brand tells a story to maintain connections and community. Design a customer-focused marketing plan that integrates directly to your customer's community. SOCIAL MEDIA TRAINING SUCCESS TRACK.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

JUNE 24, 2015

And like many writers, he’s a loner who believes the world needs nothing more than his textually-active method of bringing a creative problem to its knees. He’s president of a consultancy, Martin Waxman Communications , writes a monthly column for Marketing Magazine and is one of the hosts of the Inside PR podcast.

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Marketing 20.

Pitching 100

Pitching Interviews Trends Journalism 100

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. Those days are over.”

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

DECEMBER 29, 2020

And, after watching it, the movie’s primary message was one that resonated specifically with me–as a professional working in the communications and social media world. This message resonated with me personally, but also as someone who’s worked in the creative field for 25 years. For both old and young viewers.

Industry 88

Industry Conference Creativity Training 88

Prohibition

JULY 24, 2019

Communication. By communicating with the photographer, model and the client you have the best chance of securing the shots you need. Whilst it’s likely you’ll be stuck with strict time restraints, running over slightly is worth it if you get that perfect shot.

Creativity 63

Creativity Case Study Video Content Marketing 63

Cision

SEPTEMBER 30, 2015

“When our employees stick to our social media principles we find that they are successful in building relationships with customers, growing their reach, improving engagement in social and providing business value to Dell.”. ― Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell.

Social Media 120

Social Media Report Media Training Training 120

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. This creates renewed opportunities for marketers who communicate via podcasts. PR and communications predictions. Justin Goldstein | Press Record Communications.

Marketing 176

Marketing Employee Content Marketing Training 176