Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Communications Influence with the C-Suite Grew. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

B2B 114

B2B Marketing Survey Software 114

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 97

Media Relations Media Social Media Internal 97

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. Storytelling is our game . Today, storytelling is a buzzword. Creativity matters . Creativity matters .

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Marketwired

MARCH 22, 2016

The data-driven world has significantly reshaped the way the communications industry works. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. Before you begin a creative PR campaign, define your specific goal(s) and detail how your strategy and tactics support it.”.

Measurement 100

Measurement Data Creativity Viral 100

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Shift Communications

APRIL 23, 2015

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Cision

JULY 30, 2015

Check out this infographic for a helpful checklist! Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights. With a dual background in journalism and marketing, Jennifer has a penchant for storytelling, especially about the PR industry, career growth, continuous learning and being a woman in business.

Interviews 120

Interviews How To Media Infographics 120

Contently - Strategy

JANUARY 9, 2019

We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. We work really hard to set a standard in terms of quality and voice,” said John Fox, athenahealth executive director of content and communications.

How To 108

How To Transportation Content Marketing Healthcare 108

Critical Mention

NOVEMBER 6, 2018

Alternatively, you can create an infographic displaying the same information. A great program to vastly improve your writing is Grammarly, which most creatives use when creating content that they’re sending to the masses. Grace Carter is a storyteller from Australian Help and OX Essays services. Involve your customers.

Social Media 65

Social Media Media Writing Infographics 65

PR 20/20

AUGUST 11, 2016

Newhouse School of Public Communications as well as Marketing Management in the Martin J. Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The Visual Storyteller. This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ).

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Newhouse School of Public Communications as well as Marketing Management in the Martin J. Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The Visual Storyteller. This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ).

Marketing 40

Marketing Mobile Engineering Technology 40

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Communications Conversations

APRIL 4, 2016

They’re thinking about it as a key storytelling device. They include infographics. Sometimes, Starbucks is finding a way to get creative with more mundane and recurring corporate news: Such as when the CEO speaks at the annual shareholder meeting. And, they’re thinking about it as a multi-media hub.

Corporate 60

Corporate Strategy Pinterest Web 60

MaccaPR

NOVEMBER 10, 2015

This concept of social media being a living organism resonated with me as I consider myself a bit of a science nerd (the New York Times science section is the homepage on my computer) and even earned a degree in life sciences communication. Do this by being authentic storytellers and finding the right consumers with whom to connect.

Marketing 48

Marketing Social Media Video Mobile 48

Journalistics

JULY 6, 2013

For Starters, It’s Still About Communications. You’ll still need somebody on your communications (and possibly legal) teams available around the clock for a response – and a plan in place for who needs to be called in the middle of the night should something happen.

Marketing 52

Marketing Community Trends Case Study 52

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. That system, however, is ripe for change.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. That system, however, is ripe for change.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. Rob Six, Senior Vice President of Corporate Communications, Roll International. However, the visuals have to be creative and well-designed and executed.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Every blogger, indeed every writer, can likely relate to this phenomenon. My 5 Most Popular Posts of 2015 via @profkrg.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Image Credit: “Reporter” by Carlos / Flickr Creative Commons ).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Image Credit: “Reporter” by Carlos / Flickr Creative Commons ).

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. Text, graphics, infographics, videos, photos, etc. for a National Guard.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Marketwired

FEBRUARY 23, 2016

Their beautifully designed platform tracks all your important PR activities, streamlines communications and helps you intelligently manage your most important asset: your media relationships. Canva does an incredible job empowering everyone to be creative. Iris PR Software presents a solution to this challenge.

Tools 125

Tools Analytics Software B2C 125