Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

While most qualified media spokespeople are well-versed in what they should discuss in an interview, it is up to the PR exec to manage the conversations with a positive outcome in mind. There are even times when a PR rep must step in and course-correct. All PR teams understand the value of formal media training, and it’s often useful.

Interviews 310

Interviews Media Banking Media Training 310

ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Know the reporter and outlet . Always start with the basics.

Interviews 268

Interviews Media Construction Report 268

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

Onclusive

DECEMBER 16, 2020

Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. What will be our “new normal”?

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

Especially in tech PR, journalists often request data to back up a claim and the PR staffer will of course need to take care of any follow-up. Occasionally a PR person will need to step in and make a course-correction. The post 6 PR Tips For Staffing A Media Briefing appeared first on Crenshaw Communications. Follow up

Interviews 208

Interviews Media Construction B2B 208

PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. A good training program will help presenters improve their skills. Not all presentation training is the same, of course.

Training 100

Training Conference Technology Meeting 100

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The best rule, of course, is to slightly underpromise and overdeliver — in writing. Occasionally we see overconfident executives who feel they aren’t in need of media training.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. The audit isn’t new, of course, but it’s newly important.

Media Relations 120

Media Relations Agency Media Training Training 120

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. It simply takes that extra time commitment.

Interviews 251

Interviews Media Television Media Training 251

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Wherever possible, communicate how you will fix the problem. Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. At least in an actual interview, there’s a chance for the CEO to seem like there’s blood coursing through his veins.

Interviews 170

Interviews Media Training Training Video 170

Deirdre Breakenridge

NOVEMBER 16, 2021

Of course, as a leader, when this happens you must make sure you have your ethics and values in tow. If you want to learn more about how to bring ethics and values into your media interviews or to any communication touchpoint, then I hope you’ll check out my book, Answers For Ethical Marketers.

Ethics 195

Ethics Interviews Media Print 195

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Maybe the model works for a smaller company whose PR needs are limited to earned media. Of course, any system of billing can lead to amoral behavior – it’s really about the integrity of the people on the teams. appeared first on Crenshaw Communications. See our earlier post for a deeper dive on budgets and billing rates.

System 220

System Agency Media Training Reputation 220

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. What digital and social platforms do PR people use?

Training 119

Training Digital PR Media Training Education 119

ImPRessions - Crenshaw Communications

JULY 25, 2018

Terrible explanations for terrible behavior are perversely fascinating — especially to PRs and professional communicators. We see this kind of whataboutism and excuse-making in CEOs, politicians (including the president, of course), and entertainers. The post How Not To Apologize appeared first on Crenshaw Communications.

Media Training 120

Media Training Agency Reputation Instagram 120

PRSay

AUGUST 30, 2022

A mass Zoom assault was the wrong communications medium to deliver the intensely personal and disrupting news of job cuts. I generally advocate video as a communications tool, but 900 employees were not too many for the company to communicate with individually. But communicating on video requires practice and rehearsal.

Employee 86

Employee Real Estate Video Internal 86

Doctor Spin

MARCH 23, 2023

I’m talking, of course, about the seemingly ever-expanding sphere of middle managers. They have the potential to thrive in a complex relationship with the media. Another 20% can get there with guidance and training. Theoretically, anyone can become a successful corporate spokesperson with enough media training.

Leadership 52

Leadership Training Employee Media Training 52

PRSay

MAY 23, 2022

FGS Global provided pro-bono communications and legal support to Minnesota Attorney General Keith Ellison and his team in their successful prosecution of Derek Chauvin for the murder of George Floyd. Social media was particularly important since, of course, the lawyers weren’t allowed to talk to the jurors.

Ethics 143

Ethics Public Affairs Television Social Media 143

Polaris

NOVEMBER 26, 2014

Yet public speaking and media interview skills are essential for most executives and business owners. Communicate poorly to your boss or colleagues, and you may miss opportunities to get buy-in for your ideas. Of course, we aren’t all natural comedians. Media Training'

Education 170

Education Training Media Training Interviews 170

Stuart Bruce

JUNE 24, 2014

Last week I spoke at the FutureComms14 conference and one of my remarks during the panel discussion on the ‘Anatomy of the Modern Communicator’ sparked quite a bit of feedback, both online and in subsequent offline discussions. public relations social media Training online PR PR training'

Social Media 158

Social Media Media Training Media Training 158

Ishmael's Corner

NOVEMBER 30, 2014

Of course, that doesn’t mean that every post hits the mark (or even gets horse-shoe close). Still, I’ve strived to apply the same counsel we share with clients: Offer fresh takes that help those in communications. Even without media training, she acquitted herself quite well though we don’t plan to diversify into food PR.

Storytelling 157

Storytelling Journalism Media Training Video 157

Communications Conversations

SEPTEMBER 10, 2020

Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera.

Radio 167

Radio Journalism Interviews Energy 167

PRSay

NOVEMBER 12, 2020

But one of the most important things for communicators to analyze right now is the way the pandemic has affected journalists, who are our most important relationships in the PR profession. And of course, stay flexible. “I I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said.

Journalism 211

Journalism Report Interviews Meeting 211

wiredPRworks

MAY 6, 2020

It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. Get media training before you go live on radio or video. Amy Hesser , CEO Hesser Communications Group. Barbara Rozgonyi , CEO CoryWest Media. People are listening, especially for good news.

Pitching 52

Pitching Training Radio Media Training 52

PRSay

JULY 26, 2017

She is also a colonel in the Air Force Reserve serving as a public affairs officer at the Pentagon, and owner of AK & Associates, a Milwaukee-based consulting firm that specializes in media training and crisis communication. Consider the online course and leverage all of its features.

Study 126

Study Public Affairs Software Nonprofit 126

PRSay

SEPTEMBER 28, 2016

But before I made that transition, I took some public relations courses at a nearby university. My PRSA Chapter offers an eight-week intensive APR prep course, and within two weeks I could feel the old wheels spinning again. My career began in television news as a reporter and producer. Hey, I remember this!” I recall saying.

Television 60

Television Media Training Crisis Communications Course 60

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. A charismatic, media-darling mid-level exec is better than a guarded or overworked CEO any day. A new decade is upon us. And now, here we are. Are your spokespeople working?

Strategy 78

Strategy Media Storytelling Pinterest 78

MaccaPR

JUNE 28, 2016

Of course, as PR professionals, we can provide media training to our top executives. All good advice for media interviews, backed by PR best practices. But there’s one technique that’s seldom mentioned in corporate media training sessions. One final piece of media training advice.

Interviews 59

Interviews Media Training Media Training 59

PRSay

AUGUST 31, 2018

I frequently hear trained communicators lament to me the following: “Journalists don’t want to cover our subject anymore.”. There are still some beats still covered of course — government, tech, sports are some of the obvious ones — but more and more journalists have become generalists.

Pitching 145

Pitching Government Training Sports 145

Shift Communications

JULY 26, 2017

The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Which brings us to our friend, G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Cision

AUGUST 24, 2016

Social media makes it easy to reach and connect with your audience, but are you engaging them effectively? Cheryl Byrne, a communications consultant in Marblehead, MA, says listening to your audience is one the most important things for a brand to do. Cheryl also works with Rick Miller Communications in Cincinnati.

Social Media 120

Social Media Reputation Crisis Media Training 120

Solo PR Pro

NOVEMBER 23, 2015

If you’re so inclined during your downtime, we’ve collected a list of some of our most useful posts this year, in case you missed them: 2015 Solo PR Pro Compensation Survey Insights Report – A detailed report on the findings from a survey of independent communications consultants that Solo PR Pro conducted.

Media Training 40

Media Training Training Survey Conference 40

PR in High Definition

FEBRUARY 22, 2017

Many – in an effort to escape the event horizon of the ever-shrinking media landscape – have moved away from earned channels entirely, to focus purely on consultancy services and the aforementioned owned and shared channels. In time, I hope that it becomes part and parcel of what we do as a matter of course, much like social media has.

SEO 76

SEO Engineering Google Content Marketing 76

PR in High Definition

AUGUST 24, 2020

According to Section 230 of the Communications Decency Act, legal immunity is granted to online platforms protecting them from liability for their users’ posts. Furthermore, communicating on your client’s ethical and political standings is so important now. These are the things that really matter, especially to younger generations.

Social Media 86

Social Media Media Television Ethics 86

PRSay

SEPTEMBER 28, 2018

Journalists may prefer that communication stays over email or text, as phone calls be a time vacuum. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage? You can compliment them on one of the values journalists’ prize such as accuracy, depth or quality.

Media 152

Media Pitching Media Relations Writing 152

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. We cover the specifics in our self-paced online social media privacy course. Guest Post by Eric Schwartzman . In the U.S.,

Social Media 96

Social Media Privacy Media Training 96