Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. While mentions and engagement do not directly impact SEO, what’s within the content can. . Optimize Your Social Media Pages. Craft Creative Social Posts.

SEO 80

SEO Social Media Strategy Media 80

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. Having access to real-time media monitoring allows EKA to provide clients with instant news. Who is EKA? ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

DECEMBER 6, 2019

This year has brought a great number of exciting communication strategies, while others have become less popular. Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences.

Strategy 83

Strategy Communications Marketing Social Media 83

Burrelles Fresh Ideas

JANUARY 30, 2024

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

Ethics 97

Ethics Crisis Transportation Airlines 97

Communications Conversations

FEBRUARY 2, 2018

I wrote about this fabulous piece of content marketing yesterday. Probably the best social media tactic I’ve seen this week. How does a bank activate its brand during the biggest sporting week of the year? Well written. Bank – #NiceOff campaign on Twitter. With a #NiceOff on Twitter, of course!

Digg 60

Digg Social Media Banking Sports 60

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. COVID-19 has altered the way we all communicate with one another for the time being. . Priscilla is the marketing coordinator for Critical Mention.

Media 113

Media Radio Television Sports 113

Critical Mention

FEBRUARY 18, 2021

In the series, there’s a big focus on the Britney supporters who are advocating for the termination of her conservatorship in the streets and on social media, using the slogan, “Free Britney.” Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Media 113

Media Comparison Radio Sports 113

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Utilize their News section to get your latest PR and communications insight. BIGfish Communications. Share Tweet Share. Weber Shandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

DECEMBER 20, 2019

Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand. Step 3 – Draw on Positive Media Coverage. Priscilla is the marketing coordinator for Critical Mention.

How To 103

How To Brand Branding Media 103

Critical Mention

SEPTEMBER 24, 2019

Audience identification is a must for successful marketing. Define your ideal buyer and then see who’s engaging with your organization and how they are interacting with your ads, social media and website content. Produce Content Marketing. Another powerful marketing tool is content creation.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

JULY 2, 2020

Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. By combining public relations and marketing, businesses get the most value out of their communication and media efforts. Builds a Strong Brand Presence. Further Engages Audiences

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

MARCH 16, 2020

The talented celebrity can be seen promoting various fashion and activism brands across her social media accounts. Chef and Restaurateur Jamie Oliver captivates his followers with mouthwatering recipes and ‘How To’ videos on social media. Priscilla is the marketing coordinator for Critical Mention. Delevingne’s 9.9

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

DECEMBER 9, 2019

Golden Globes Best Motion Picture Drama mentions have already sprung into online, broadcast and social media sites despite it being less than 24 hours since the nominee announcements. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time!

Analytics 91

Analytics Radio Sports Analysis 91

Critical Mention

NOVEMBER 13, 2019

Considering those annual changes, it’s important to prepare for the PR and communication changes that come with the holiday season. Get Social Media Alerts. Don’t dismiss your social media audience during the holiday season. Much of today’s communication happens on social media.

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

SEPTEMBER 27, 2019

Another way to strategically promote your brand is to boost your social media posts with ad spend. Also, consider using a media monitoring tool to understand where your brand is getting the most attention and then target those channels. Yes, social media and digital interactions are at an all-time high.

Brand 100

Brand Branding Advertising Advertising 100

Critical Mention

AUGUST 22, 2019

Video content does just that by drawing people in and locking their attention for a brief period of time. Social Media Friendly. It’s no surprise that social media is a powerhouse in relation to getting a lot of eyes on your content. Priscilla Osorio is the marketing coordinator for Critical Mention.

Video 95

Video SEO Engineering Radio 95

Critical Mention

NOVEMBER 22, 2019

Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media. Until next time! Critical Mention.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

JANUARY 24, 2020

Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on.

Radio 101

Radio Media Television Social Media 101

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. For the original blog, please visit here.

Conference 59

Conference Consumer Social Media Google 59

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).

Employee 150

Employee Print Writing Survey 150

Critical Mention

SEPTEMBER 13, 2019

With that said, we recommend you analyze how you best communicate with current customers and translate that tone into your digital copy. Asking questions like this provides a better understanding of how you should digitally communicate with clients. The key is to communicate similarly, yet find a way to make your tone distinctive.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

OCTOBER 29, 2018

Over the years, sports fans have seen many athletes who have garnered intense media coverage and created their own personal brands. From Babe Ruth to Muhammad Ali, to Michael Jordan to Tiger Woods, every generation produces one or two almost mythical figures that transcend sports and make an impact on the larger culture.

Sports 117

Sports Film Television Transportation 117

Cision

AUGUST 16, 2016

Through working in television, I have become a strong writer, learned the story angles that capture an audience, learned how to shoot and edit video, and understand the value of social media. Journalism has also influenced my career in terms of the contacts I developed while working in news media. How can brands keep up?

Television 120

Television Pitching Journalism Interviews 120

Cision

JUNE 2, 2016

Eileen Coyne, public relations manager at Kimball Communications, says sending too many messages too often can be a detriment. She recommends brands focus on the quality of their content, not the quantity. What are you most excited for in your new role as public relations manager at Kimball Communications?

Insurance 120

Insurance Insurance Writing Sports 120

Critical Mention

OCTOBER 11, 2019

Plus, sharing positive earned media can particularly help display a timeline of how long your organization has been successfully satisfying its customers. Earned Mentions on Social Media Increase Brand Popularity. Invest in sharing your earned social media mentions across multiple channels to broaden your reach.

Brand 81

Brand Branding Media Case Study 81

Critical Mention

SEPTEMBER 19, 2019

How does Jelly Marketing use the Critical Mention platform? Jelly Marketing has been using Critical Mention since November 2018. Since then, we’ve been happy to provide them earned broadcast, online and social media coverage so they can keep up with their clients’ mentions. Until next time! Critical Mention.

Agency 79

Agency Marketing Media SEO 79

Critical Mention

DECEMBER 13, 2019

Many communications strategies can lead to business success. If utilized the right way, you can use the earned media from online news coverage to connect with your audience. Tracking your coverage can help you expand your audience, analyze your content value and track your share of voice over long periods. Share Tweet Share.

Analysis 105

Analysis Comparison Reputation Radio 105

Critical Mention

OCTOBER 16, 2019

Using a media monitoring platform to track earned media provides golden opportunities to express your business value without having to put all of the work in, because the platform does the work for you. No Access to Earned Media Engagement Metrics. Priscilla is the marketing coordinator for Critical Mention.

Media 80

Media Analysis Radio Sports 80

Critical Mention

DECEMBER 3, 2019

Paying multiple paywall subscriptions can be tedious in the sense that users have to log into each individual one when searching for specific content. But until recently PR and communications professionals had no choice but to periodically log into each account and do their own or risk missing important mentions. Until next time!

How To 90

How To Journalism Radio Newspapers 90

Critical Mention

NOVEMBER 18, 2019

The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. In that case, get started and generate conversations and brand credibility by enhancing your media strategies in 2020.

Viral 70

Viral Radio Media Sports 70

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed. Nike Football Presents – The Switch a Spark Brilliance Production.

Video 62

Video Sports Film Employee 62

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Priscilla is the marketing coordinator for Critical Mention. Share Tweet Share.

SEO 80

SEO Strategy Engineering Mobile 80

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Priscilla is the marketing coordinator for Critical Mention. SCHEDULE A DEMO. Priscilla Osorio.

Strategy 75

Strategy Media Analytics Radio 75

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Want to become an innovator on social media? Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Beyond PR

JULY 29, 2016

As Cision’s James Rubec writes in Defining Influencer Marketing with Heidi Sullivan , “Being an influencer means you aren’t just informing people but mobilizing them towards something, be that a product, an idea or an action.”. Social Media Marketing. Both of which, Nordstrom achieves. Multimedia News Release.

Marketing 40

Marketing Retail Instagram Social Media 40