Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 104

Interviews Content Marketing Writing Journalism 104

MaccaPR

NOVEMBER 5, 2021

Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic and HBO – are embracing the power of content marketing. At the same time, many CMOs and Content Marketing Directors are also asking the same questions: where does content go from here, in 2022? The Surprising Value of LinkedIn.

Content Marketing 62

Content Marketing Marketing Employee LinkedIn 62

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How is public relations defined?

Interviews 99

Interviews Publicity Technology Social Media 99

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content? Q: How has content marketing changed in recent years?

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Communications Conversations

SEPTEMBER 25, 2014

Kevin Hunt and I had the fantastic opportunity to sit down with Scott this week to discuss his new role at SHIFT, the state of content marketing, and what he sees as the future for the PR industry. I hope you’ll consider giving this 20-minute interview a quick listen. SHIFT Communications [link]. Scott Monty [link].

Interviews 123

Interviews Content Marketing Social Media Communications 123

Critical Mention

MARCH 13, 2019

More communication and focus on client acquisition as a problem sales and marketing need to solve together can enable better results. If marketing put more effort into an Account-Based Sales and Marketing approach, those same strategies could be modeled to develop leads. Anthony: I am a content marketer.

Interviews 65

Interviews B2B Measurement Blogging 65

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. This can make the difference between getting the interview or not. Make sure you have a secure internet or Wi-Fi connection.

Skype 72

Skype Interviews Facebook How To 72

Sword and the Script

JUNE 9, 2015

The paper is based on a combination of a survey of approximately 500 marketers and interviews from a number of people, like Mr. Sacfidi, from large consumer brands. The top challenges and goals identified in the survey – producing quality content consumers find engaging – are consistent with other content marketing studies.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Stuart Bruce

SEPTEMBER 23, 2015

Content marketing is one of the hottest topics in marketing communications and public relations. And some of those interviewed are just a bit too enthusiastic and OTT for many global audiences. Content marketing is being done by advertising people with bigger budgets to tell and share these true stories.

Film 60

Film Content Marketing Case Study Marketing 60

5W PR

AUGUST 23, 2023

Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Remote PR Jobs

SEPTEMBER 25, 2023

consumers say they are suspicious of news content. RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past. Dorothy Crenshaw is CEO of Crenshaw Communications. PR generates influence.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Automation has changed intelligence-gathering and data analysis, which often informs a PR program’s messaging and content.

Mobile 244

Mobile SEO Web Journalism 244

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Here are a few tips for using corporate communications to increase investment. To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication.

Company 88

Company Corporate Product Launch Internal 88

Sword and the Script

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I Sword and the Script Media can help with B2B marketing, PR and social media.

B2B 140

B2B Marketing eBook YouTube 140

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did.

Marketing 244

Marketing Facebook Social Media Community 244

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. We’ll delve more in-depth into PR and marketing.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

OCTOBER 20, 2020

Which organizations, blogs, anything communications/PR, do you recommend subscribing?” PR Measurement: How is Communications Proving Value? What books do you recommend? I’m grateful to whoever mentioned my work; this blog has been publishing for more than 10 years. What is PR?

Resources 119

Resources Publicity Reddit Interviews 119

Cision

OCTOBER 4, 2017

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? Visual Content Impacts Your Performance. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

JULY 27, 2021

That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. These are veteran communicators too – about 88% of respondents have 11 or more years of experience as a professional communicator. – Stacey Miller , Senior Director, Communications, Auto Care Association.

Media Relations 173

Media Relations Media Pitching Survey 173

Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Others are interviews with titans of industry and business leaders like Kevin Johnson, CEO of Starbucks, who was interviewed by SF CEO, Marc Benioff, just last week. Like DAILY.

Journalism 148

Journalism Brand Branding Interviews 148

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. We earn that right to influence others.”

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

SEPTEMBER 12, 2023

The consulting firm surveyed 200 B2B marketers in the US, UK, France and Germany, and conducted some two dozen interviews, to produce a report that describes how B2B marketing is being reshaped. In B2B, that often means communicating in a way that “ demonstrates expertise around the needs of their industry.”

B2B 162

B2B Leadership Marketing Software 162

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Cision

JANUARY 21, 2016

Brand journalism is no different than content marketing. It’s just hard to tell the difference at times because some communicators try to differentiate between the two by their outputs. That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another.

Journalism 120

Journalism Brand Branding Content Marketing 120

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Thanks to David for leading the way to innovation in marketing, PR, and communications. New additions to the new rules of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 115

B2B Marketing How To Survey 115

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. Media references are hard for several reasons.

B2B 77

B2B Media eBook Interviews 77

Cision

APRIL 28, 2016

Ray Hennessey, chief innovation officer at JConnelly, says to create good content you need to first understand what your audience needs and wants. In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. It should integrate with other components of the marketing mix to create prospects and move them down the customer funnel to the point of purchase and beyond.

B2C 120

B2C Product Launch SEO Storytelling 120

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. Owned media is content you create on a platform you own, such as your company’s website or blog. Unfortunately, many organizations take a “publish it and they will come” approach to their content.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

AUGUST 24, 2021

One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article. I think the paid piece simply earned us some dedicated attention with an educational piece of content that reminded them what we’re all about. So too is sponsored content.

Pitching 112

Pitching Media Relations Survey Advertising 112

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack). And once a client is interviewed by a publication, we can set an alert rather than conducting hourly searches for the posted article (although in some cases we do both!).

Pitching 136

Pitching Agency Tools Resources 136

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. PR monitoring and oversight of social and customer relations channels is more important than ever, as B2B companies have learned to incorporate real-time marketing into their programming, according to Econsultancy.

B2B 120

B2B Customer Service Software Technology 120