ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. Now the use of social or digital influencers far outstrips promotional deals with more “traditional” TV or film celebrities. Back in the day, we rented a TV entertainer or book author for a product launch.

SEO 204

SEO Analytics Measurement B2B 204

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

APRIL 21, 2015

It’s a transition to a new way of life, and brands hoping to succeed through content creation need to adapt. On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Register now!

Video 120

Video Brand Branding Trends 120

Critical Mention

OCTOBER 29, 2018

One of the best examples of James’ showcasing his sense of humor was a spot he filmed with comedian Kevin Hart that revolved around the basketball player’s less-than-stellar golf swing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Sports 117

Sports Film Television Transportation 117

Critical Mention

MARCH 1, 2018

Time for the film industry’s most prestigious event, the Academy Awards, which will be presented March 4 in the entertainment capital of the world, Los Angeles. Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. But what lessons can communications and PR pros learn from the event?

Film 80

Film Social Media Storytelling Writing 80

Cision

MAY 20, 2015

In 2014, the use of video content among B2Bs jumped 8 percent , meaning nearly three in five businesses have integrated video into their content marketing strategy. Video content creation is a powerful way to connect, engage and inspire audiences. Why wouldn’t they? Want to go beyond video?

Video 120

Video YouTube Content Marketing Film 120

Cision

MARCH 7, 2016

The capability to use a computer and higher definition video equipment for live video benefits a content marketer from a technical standpoint, and makes rehearsal and video/audio testing much easier. You have an event to film, you muster viewers and the event happens. Plus, you can use a more reliable Internet connection.

Video 120

Video Mobile Film Facebook 120

Prohibition

JULY 16, 2019

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. We created this film to bring their artistry to life and capture the spirit of Tiffany, where anything is possible.’.

Video 63

Video Fashion Content Marketing Product Launch 63

Contently - Strategy

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Where TOFU videos can assume the form of narrative-driven films or comedic sketches, MOFU videos need to shift focus onto more educational/informative content. Live-streams/presentations.

Video 111

Video How To Education YouTube 111

Cision

SEPTEMBER 4, 2015

While you can (and should) plan your video stream ahead of time, you shouldn’t read from a script when filming. Communicate Openly. Take advantage of these apps to directly communicate with your followers. When you communicate directly to your audience, they’ll feel a stronger connection to your brand.

Video 120

Video Film Training Creativity 120

Shift Communications

DECEMBER 15, 2015

But you can’t film one part of a Vine, save it, and then upload the other parts on a different day once you’ve gotten them. If you have a clear creative vision for Vines that can be planned and filmed in one sitting, the platform is for you. Pro tip: storyboard your vines and establish clear parts to film. Marketing Coordinator.

Brand 60

Brand Branding Film YouTube 60

Prohibition

DECEMBER 16, 2019

In this climate, public relations agencies face a colossal struggle to remain relevant, effectively communicating and sharing stories to their clients’ target audiences. In principle, video production is the art and service of creating content and producing a finalised video product. Video Production Checklist. Post-production.

Video 48

Video Film Creativity Small Business 48

Prohibition

NOVEMBER 23, 2022

Every video has to start somewhere and when it comes to a corporate marketing video – nailing down your key messages and target audience is a good place to start. Ask yourself the following questions: What is is you are wanting to communicate to viewers? What is content marketing and how can it help your business?

Video 62

Video Corporate Marketing B2B 62

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. The premier gathering of digital marketers on planet Earth!”. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

NOVEMBER 10, 2021

Using ambassadors and sponsored teams such as Portugal, Nike captivate their young audience with a fast-paced short film, which varies in tempo to keep their audience engaged. Slack provides businesses with a new way to communicate through their app, which is an alternative to calls and emails. Slack – So Yeah, We Tried Slack….

Video 62

Video Sports Film Employee 62

Prohibition

AUGUST 26, 2019

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. International Women’s Day – Katy Shaw.

Case Study 48

Case Study Video Study Film 48

Burrelles Fresh Ideas

OCTOBER 3, 2023

Under this law, children featured in online content filmed within Illinois will be entitled to a portion of the earnings. To qualify, the content must meet specific criteria, including featuring the minor’s likeness, name, or photograph in at least 30 percent of the compensated video content produced within a 30-day timeframe.

Brand 83

Brand Branding Marketing Ethics 83

Critical Mention

MARCH 16, 2020

He is one of Hollywood’s highest-paid actors and his many successes in the film industry have added to the many eyes that were already on him. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

JUNE 22, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” copyright law dates from the Constitution.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” copyright law dates from the Constitution.

Film 60

Film Print Creativity Internal 60

Waxing UnLyrical

NOVEMBER 4, 2015

You know, grey rolling metal devices with messy open shelves that held a 16MM film projector, slide projector and a bunch of cords. Yet most communicators – myself included – are still woven to the word as the ultimate form of communication. Of course, the audio-visual landscape has changed dramatically since then.

Mobile 40

Mobile Film Media Training Video 40

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? Laying out a schedule with content, dates, and times, as well as fine-tuning the roadmap to filming the content and getting it on YouTube, will allow you to stay consistent (and keep you sane). Marketing Coordinator.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? Laying out a schedule with content, dates, and times, as well as fine-tuning the roadmap to filming the content and getting it on YouTube, will allow you to stay consistent (and keep you sane). Marketing Coordinator.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? Laying out a schedule with content, dates, and times, as well as fine-tuning the roadmap to filming the content and getting it on YouTube, will allow you to stay consistent (and keep you sane). Leave a comment!

YouTube 60

YouTube Brand Branding Analytics 60

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. Combined, this book, Killing Marketing , is our sixth such effort. C: COMMUNICATE AND D: DELIVER. T: TO THE TARGET MARKET.

Marketing 53

Marketing Enterprise Print Film 53

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? It’s easy to do with all the good marketing podcasts available these days.

Marketing 147

Marketing Content Marketing Social Media Film 147

MaccaPR

DECEMBER 1, 2015

It’s fascinating to me that careers in advertising and PR - depicted on TV shows and in Hollywood films - are still so elusive to lower-income communities of color. Cloud State University with a degree in mass communications and media studies to pursue a career in marketing. She loved the rush and pace and fun of it all.

Marketing 48

Marketing Advertising Advertising Agency 48

PRSay

JANUARY 24, 2022

It happens in every industry, from film to food. In the PR and communications profession, the gold standard for excellence is PRSA’s Anvil Awards. The two primary categories that we would judge were content marketing for nonprofits and multicultural public relations.

Nonprofit 94

Nonprofit Film Energy Analysis 94

Cision

MAY 23, 2017

However, with the risk/reward balance uncertain, many PR and communications professionals are hesitant to try something new. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression.

Industry 195

Industry Trade Shows Marketing Film 195

Shift Communications

OCTOBER 4, 2017

Unhappy customers are typically very vocal, and cellphone cameras make it too easy to capture any potential gaffes on film. Andrew Dennis is a Senior Content Marketing Specialist at Siege Media. One of the main causes of bad press is a poor customer experience. Please include attribution to GetCRM.com with this graphic.

Airlines 87

Airlines Financial Film Viral 87

Contently - Strategy

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. The film is beautiful and excruciating. On the other hand, this opens opportunities for ethical, useful content marketing in the next few decades.

YouTube 112

YouTube Instagram Ethics Film 112

The Stalwart Blog

MAY 27, 2016

Once you’ve nailed down the goal of your project, summarize how you wish to communicate the idea. What locations are needed for filming? . Multiple Goals = Multiple Videos. Treatment: What’s the approach? The storyboard takes your concept and considers things like: .

Video 84

Video Case Study Guidelines Film 84

Waxing UnLyrical

DECEMBER 12, 2016

Ceralytics is a content intelligence platform that identifies and predicts the topics, themes and positioning that provides the most value to your audience, giving you the insights you need to develop content and campaigns that engage and convert. We officially launched in September of 2016 at Content Marketing World.

Film 40

Film Software Measurement Data 40

Stuart Bruce

FEBRUARY 11, 2016

This is VR as just another step in improving ‘content marketing’ to tell better stories. It also has huge potential in corporate communications in practice areas such as investor relations where a company can ‘take’ investors and analysts to a remote site or location to see and experience it.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Beyond PR

MAY 12, 2016

Understanding this is key to honing your client’s message and the variety of communication channels you’ll use to promote it. Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.? Connect with him on Twitter at @BrianPRConsult.

Agency 40

Agency Real Estate Film Video 40

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. But while stories can work magic for corporate communicators, writing a good story isn’t easy. If you want to use storytelling for internal communications, read about how Zappos motivates its employees to tell the company’s stories.

Storytelling 40

Storytelling Resources Writing Corporate 40