Critical Mention

DECEMBER 6, 2019

This year has brought a great number of exciting communication strategies, while others have become less popular. Create Quality Social Media Content. One of the few constants in marketing and communication strategies that’ll definitely carry on into 2020 is media monitoring for earned media coverage. Share Tweet Share.

Strategy 83

Strategy Communications Marketing Social Media 83

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).

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Employee Print Writing Survey 150

Critical Mention

DECEMBER 20, 2019

Earned media has an impact on audiences because it is content about your brand that comes neutral sources, often from people who have had direct experiences with your organization. Lay the foundation for communication and mention opportunities by producing the right content that will make others want to interact with your brand.

How To 103

How To Brand Branding Media 103

Critical Mention

SEPTEMBER 24, 2019

Plus, many of today’s email marketing companies provide services that will allow you to track customer actions and identify what email content stands out to clients. Overall, having a successful email campaign provides additional exposure to your site, its product and its content. Produce Content Marketing.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Critical Mention

DECEMBER 10, 2021

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. SCHEDULE A DEMO.

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Radio Instagram Analytics Mobile 116

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. The common thread in an effective sustainability plan for events is communication. The shift really seemed to happen on the other side of the pandemic.

Government 69

Government Measurement Groups Corporate 69

Critical Mention

JULY 2, 2020

Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. By combining public relations and marketing, businesses get the most value out of their communication and media efforts. Priscilla is the marketing coordinator for Critical Mention.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

NOVEMBER 5, 2019

Once you get into the rhythm of communicating with your audience, they’ll start to grasp your brand’s voice. Therefore, a good way to get started is by addressing frequently asked questions in your social media marketing practices. Social media communication shows other clients that your organization cares about its customers.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

MARCH 16, 2020

Fresh off of a FIFA Women’s World Cup win as well as a SheBelieves Cup win, Kelley O’Hara’s brand presence is at an all time high, and her social media posts and tweets show partnerships with top sports-related companies. Priscilla is the marketing coordinator for Critical Mention.

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Brand Branding Instagram YouTube 87

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. American Marketing Association.

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Radio Television Social Media Sports 92

Communications Conversations

JULY 20, 2017

We’re also dabbling in some influencer work, which I think is going to be more important in the future of content marketing. They want to hear from their peers and get unfiltered content where they are already spending a lot of their time – online. The same has been true at Patterson. Watkins, etc.

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Corporate Agency System Meeting 0

Critical Mention

DECEMBER 13, 2019

Many communications strategies can lead to business success. Online news tracking is a strategic tool that can help you uncover your coverage and subsequently develop your business communication strategies by taking feedback and turning those mentions into opportunities. Priscilla is the marketing coordinator for Critical Mention.

Analysis 105

Analysis Comparison Reputation Radio 105

Critical Mention

DECEMBER 3, 2019

Paying multiple paywall subscriptions can be tedious in the sense that users have to log into each individual one when searching for specific content. But until recently PR and communications professionals had no choice but to periodically log into each account and do their own or risk missing important mentions.

How To 90

How To Journalism Radio Newspapers 90

Critical Mention

SEPTEMBER 27, 2019

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Brand 100

Brand Branding Advertising Advertising 100

Critical Mention

NOVEMBER 13, 2019

Considering those annual changes, it’s important to prepare for the PR and communication changes that come with the holiday season. Much of today’s communication happens on social media. Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis.

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

NOVEMBER 22, 2019

The need for real-time coverage and alerts is at an all time high because communication can move so quickly throughout the internet, on social media or on 24/7/365 broadcast channels. Priscilla is the marketing coordinator for Critical Mention.

Radio 104

Radio Media Newspapers Sports 104

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. For example, content that ties into movie openings, upcoming elections or sporting events?

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Video Trends YouTube Television 120

Critical Mention

OCTOBER 9, 2019

Note that different social media sites have distinct audiences: Facebook - a social network where a broad range of people, businesses and group communicate . Instagram - visually centered social media content that should capture people’s attention very quickly. Priscilla is the marketing coordinator for Critical Mention.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

SEPTEMBER 19, 2019

We’ll let Jelly Marketing answer this one for us: “ You never want your clients seeing media coverage before you – so the ability to monitor in real-time allows our team to be proactive, consistently providing real-time updates to clients on campaign progress and ensuring we’re ahead of the game.

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Agency Marketing Media SEO 79

Critical Mention

NOVEMBER 18, 2019

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Viral 70

Viral Radio Media Sports 70

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

Conference 59

Conference Consumer Social Media Google 59

Critical Mention

OCTOBER 11, 2019

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Brand 81

Brand Branding Media Case Study 81

Critical Mention

OCTOBER 18, 2019

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

SEO 80

SEO Social Media Strategy Media 80

Beyond PR

JULY 29, 2016

Nordstrom bridged the gap between their sale, their store and their social media content with daily #OOTD (outfit of the day) promotions. Each #OOTD is published to Nordstrom’s corporate Instagram account, Nordstrom email and on Nordstrom.com. Both of which, Nordstrom achieves. Multimedia News Release.

Marketing 40

Marketing Retail Instagram Social Media 40

PR 20/20

MAY 8, 2019

Since that time, we’ve published 350+ articles that teach marketers how to plan, pilot and scale marketing AI effectively and efficiently. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Ideas are organized by marketing category (e.g.

Agency 84

Agency Enterprise Technology Analytics 84

Landis PR

DECEMBER 11, 2023

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. For the original blog, please visit here. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company.

Communications 81

Communications How To Blogging Content Marketing 81

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share. Until next time!

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. They humanize giant corporations and make brands relatable to customers. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Guest Post by Kristin Piombino. Pixar’s storytelling rules. Other organizations.

Storytelling 40

Storytelling Resources Writing Corporate 40

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies.

Marketing 59

Marketing Content Marketing Storytelling B2B 59