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Innovative PR Strategies for the Healthcare Industry: Beyond the Press Release

The Hoyt Organization

With the explosion of social media as a communication channel, media publications branching out into the digital space, and influencers gaining credibility as trusted informers of decision-making, traditional PR has had to evolve to incorporate these new landscapes into strategies and executions. Read the full case study here.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications.

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Faces & Markets of PRGN: Italy – Empowering Innovation with Food, Design, Fashion and Tech

Bianchi Biz Blog

In this next blog post in the series, Alessandra Malvermi of Sound Public Relations in Milan, Italy, describes the business and communications environment in Italy and offers advice to businesses navigating his home market. This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech.

Fashion 69
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The evolving media consumption habits of Gen Z–and what they mean for communicators

Communications Conversations

However, this is the next big generational group we’ll be marketing to and communicating with in 5-10 years. Because these kids communicate and consume media much differently than the generations before them. Because these kids communicate and consume media much differently than the generations before them.

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Campus Media 101: What You Need to Know to Reach Student Journalists and Their Audiences

Beyond PR

The college newspaper. The university radio or TV station. Community college newsletters or magazines. Campus Newspapers: The Digital Revolution Is (Also) Here. Let’s consider the campus newspaper in more depth. Research from re:fuel has shown how effective it is to reach students at their campus newspapers.

Radio 69
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Increasing Your Media Coverage Through Storytelling

PRSay

Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests.

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What Lies Ahead for Public Relations in 2018?

PRSay

Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms.

Publicity 167