Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. What hurdles do organizations face in effectively communicating internally, and what are some tips to help?

Internal 95

Internal International Communications Employee 95

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. Since we’re looking for long-term co-marketing opportunities we also check if the influencer we want to target has the same focus as us.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. More types of content.

Communications 122

Communications Crisis Internal International 122

Solo PR Pro

MAY 2, 2018

On the first Tuesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). What are the biggest challenges you face in content marketing?

Content Marketing 40

Content Marketing Marketing Leadership Corporate 40

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). Any good social media effort also needs solid community management. It all just seems kinda forced. Thank you, BCBSMN team.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Cision

JUNE 2, 2015

Interactive content collects a very different kind of data. “A list is the community you have the opportunity and pleasure to serve.” Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” Want more content marketing insights from Ann Handley?

Content Marketing 120

Content Marketing Marketing SEO Education 120

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing. The online realm continuously evolves.

Communications 52

Communications Marketing Analytics Resources 52

Sword and the Script

DECEMBER 20, 2016

Here are my predictions for PR , content marketing and social media ; one each. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media. PR is the Best Kept Secret in Effective Content Marketing.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Trends Report B2C 45

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 25% know my company’s products or service.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Communications Conversations

AUGUST 3, 2021

It’s a question the folks at Sprout Social set out to ask more than 1,000 marketers and consumers earlier this year. When they asked marketers, unsurprisingly, the top answers were engagement and content-based. Three of the top four answers hone in on content marketing or engagement.

Customer Service 205

Customer Service Social Media Marketing Media 205

Sword and the Script

JUNE 9, 2015

The top challenges and goals identified in the survey – producing quality content consumers find engaging – are consistent with other content marketing studies. Yet the paper also surfaces the underlying driver of the shift to content marketing. Drop “going viral” as a goal. What’s your take?

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Today, brand communications is much more of a two-way street. In a depressed economy, a business that maintains marketing and communications will bounce back more quickly than one that cuts its budgets. Customer communication has never been more important. In an uncertain situation, communication matters.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Prohibition

OCTOBER 23, 2023

We cover: How to be disruptive in communications Lessons from running agencies Impact of AI in communications Ethical concerns of AI Agencies and pitching – being paid to pitch Looking to the future The game-changing potential of AI in the PR industry is indisputable. It’s a phrase very common in the client community.

Ethics 62

Ethics Communications Pitching Retail 62

Remote PR Jobs

SEPTEMBER 25, 2023

consumers say they are suspicious of news content. RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past. Dorothy Crenshaw is CEO of Crenshaw Communications. PR generates influence.

Mobile 100

Mobile SEO Reputation Web 100

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. The thing about marketing is that to fill your net you have to fish where the fish are. My good friend Judy Gombita introduced us, and I am glad that she did. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Communications Conversations

AUGUST 3, 2021

It’s a question the folks at Sprout Social set out to ask more than 1,000 marketers and consumers earlier this year. When they asked marketers, unsurprisingly, the top answers were engagement and content-based. Three of the top four answers hone in on content marketing or engagement.

Customer Service 158

Customer Service Social Media Marketing Media 158

Cision

AUGUST 18, 2015

Gary Vaynerchuk , business builder and owner of VaynerMedia , knows the secret to attracting your audience: quality content and effective communication. Here are six of Gary Vaynerchuk’s top quotes on successfully communicating on social media: 1. For PR professionals, communication is a strategic process.

Communications 120

Communications Social Media Television Radio 120

ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Automation has changed intelligence-gathering and data analysis, which often informs a PR program’s messaging and content.

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. What has your journey been like in marketing and how has it changed over time? And communicator.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. Avoid hashtags like #sternmarketingstrategy2023. It’s too specific and not discoverable.

B2B 111

B2B Social Media Company SMB 111

Cision

APRIL 2, 2015

This rejection rule focuses on public audiences: Will the community like this idea and act upon it ? Specifically, will they care enough about the concept to talk about it, share it, create content for it, and yes, possibly even consider buying services from the company? Corporate communicators had to embrace the conversations.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Branded content like bylined articles and blog posts offer multiple benefits. PR and social media have a role here, too.

Storytelling 233

Storytelling Education Software LinkedIn 233

Burrelles Fresh Ideas

APRIL 16, 2024

Instead, effectively reaching the right audience at crucial touchpoints has become an art form, requiring a distinct skill set and a deep understanding of marketing strategies. This is where influencers play a crucial role in amplifying and distributing this content to a broader audience.

B2B 93

B2B Marketing Measurement Social Media 93

Deirdre Breakenridge

MAY 5, 2016

ET, the #PRStudChat community will gather to discuss The Role of PR in the Integrated Marcom Structure. We will be joined by our special guest expert, Fay Shapiro , publisher at CommPRO.biz , an exciting hub for professionals interested in events and opinions focused on integrated business communication sectors.

Community 150

Community Technology LinkedIn Advertising 150

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. What are the biggest content marketing mistakes that brands make? I actually hate the term “content marketing.” It’s responsive.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. We earn that right to influence others.”

Journalism 185

Journalism Advertising Advertising SEO 185

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The idea of doing less with more is not uncommon to communicators. Guest Post by Scott Kaminski. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. Now’s the time for you, as a business professional and a professional communicator, to leverage the power of LinkedIn Pulse. 1) Access to influential people. This one’s a no-brainer.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

MARCH 23, 2016

Last year, I started a Twitter chat called #SocialPowWow in order to have a meeting ground on Twitter for PR pros, marketers and startups from India and across the world. I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. How did these chats help me?

Meeting 40

Meeting Communications Marketing Community 40

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. We’ll delve more in-depth into PR and marketing.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 117

B2B Study Survey Software 117

Cision

JANUARY 19, 2016

ET, Joe Pulizzi, founder of Content Marketing Institute, will discuss how to attract a loyal audience and impact the bottom line with content. Valuable, well produced content published once or once in a while does nothing. Deliver impactful communication to drive sales. Tomorrow at 2 p.m.

Content Marketing 120

Content Marketing Advertising Advertising Meeting 120