Onclusive

MAY 24, 2021

After conducting research, ConnectWise knew that the Onclusive media analytics platform was the tool that they wanted as they were looking to track all media coverage of their brand successfully, and to have a resource to look up contact information for authors based on trends of what they had recently written about.

Data 195

Data Case Study Analytics Study 195

PR 20/20

SEPTEMBER 29, 2020

The strategy: Fill the content gap to address this market need, and create a frictionless experience to consume content and purchase additional resources. The goal: Build an audience and nurture relationships.

Case Study 92

Case Study Study Brand Branding 92

Barokas

NOVEMBER 8, 2017

In this case, the conference did not release the list of names, a frequently encountered hurtle when working on events. Step 1: Use your resources. The post CanPay Case Study: Making the Most of a Speaking Situation appeared first on Barokas Public Relations. Read on to find out how we went about it.

Case Study 74

Case Study Study Conference Banking 74

Onclusive

JULY 13, 2021

A/B testing for key messages: Track soundbites in a bucket against each other to optimize email marketing, social media, and key messaging materials by leveraging your top performing messages Collaborate with other teams, including marketing, product and human resources, helping them incorporate the winning messages into their strategies.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Generate case study content. Most winning award entries require a client case study that includes quantifiable success metrics.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

MARCH 1, 2024

If it asks for a case study, the judges want to see a business case study, rather than, say, a description of what a tech platform delivers to its broader marketplace. Make sure you have the right team and resources in place to pull ahead this year. At Crenshaw, we can and do win industry awards this way.

Industry 170

Industry Case Study B2B Resources 170

Onclusive

MARCH 11, 2020

Livongo faced an extremely tight IPO timeline, limited resources (a two-person communications team), and an inherent risk of a backlash from investors and the industry at large due to positioning the IPO as the “litmus test” for the digital health industry. Download this case study to learn how Livongo: .

Media Relations 195

Media Relations Case Study Media Study 195

Shift Communications

JULY 28, 2017

Depending on time resources and budget constraints, your exact targeting will vary. The level of engagement will depend on budgets and resources, but network graphing makes it easy to identify who will give you the best bang for your buck, so to speak. to get in front of your existing audiences. We’d encourage G.W. s vegan donut shop.

Case Study 92

Case Study Crisis Study Strategy 92

Remote PR Jobs

NOVEMBER 8, 2022

PR can also disseminate case studies that herald success stories from past customers or partners. Case studies magnify the positive impact of your product or service and can be a potent resource for building a strong brand reputation.

Case Study 230

Case Study Engineering SEO Reputation 230

Agility PR Solutions

JUNE 15, 2023

Bootstrapped SaaS startups work hard to improve their brand reach and revenue, with the limited resources they have. Here, PR’s cost-effectiveness and expansive reach can be an absolute game-changer.

Case Study 84

Case Study Resources Study Media Relations 84

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Whether someone wants to read about valuable case studies, or if they’re an analytical type looking for longer, more in-depth reads, PRovoke offers an extensive understanding of the PR universe. It’s probably the best resource for thought leadership about our business.

Company 203

Company Trends Case Study Crisis Management 203

Waxing UnLyrical

MARCH 26, 2012

Would you like more case study posts? Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. OA already knew that women, particularly urban women, are an important audience for them. Then there was the fact that the actions we hoped people would take were digital actions.

Case Study 102

Case Study Internal International Study 102

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 135

Leadership B2B Study Survey 135

5W PR

JANUARY 12, 2024

Offering free tools or resources Develop and offer free tools or resources that are valuable to the target audience. Case studies and success stories Showcase success stories through compelling case studies. Utilizing chatbots for engagement Integrate chatbots on the business website to engage with visitors.

B2B 78

B2B Creativity Case Study B2C 78

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. We’d devote some extra time and resources, and see where it went. Career paths will evolve. Some jobs will be lost, and new ones, some we can’t even fathom, will be created.

Case Study 42

Case Study Storytelling Study Engineering 42

Wadds Inc.

MARCH 29, 2024

This book is intended to be practical for anyone with internal communications in their remit, whether in a communications or human resources team. Case studies include Marks and Spencer, the Met Office and Battersea Cat and Dogs Home.

Internal 116

Internal International Strategy Communications 116

Stephen Waddington

JANUARY 25, 2021

It’s organised as a series of chapters aligned to delivery: planning, research, stakeholders, strategy, timescale, resources and planning. A frequent criticism of marketing and public relations textbooks is the focus on theory over real life case studies.

Publicity 128

Publicity Case Study Study Resources 128

Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. Case Studies. Whether your audience is identifying their need or evaluating their options, case studies resonate best with buyers.

Case Study 210

Case Study How To Infographics SEO 210

Communications Conversations

NOVEMBER 2, 2017

How do you resource that? We were right there hanging with the media reporters from the big newspapers and publications in the Twin Cities. The story went live within minutes of the end of the game. You had some outstanding photography on that post as well. One was on the field during the game.

Case Study 113

Case Study Journalism Study Instagram 113

Communications Conversations

OCTOBER 14, 2015

Most likely just a resource issue–remember, we are talking about a non-profit organization. While they showed up fairly consistently throughout the day, there were bunches of tweets, Instagram pics and Facebook posts that did not receive responses. And, that’s probably OK. Many opportunities for fans to engage and learn.

Case Study 60

Case Study Study Social Media Instagram 60

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

There are many different resources available for clean, professional and powerful digital documents. PR agencies always include case studies for this reason. Every piece of the proposal should offer relevance and support your goal. . Make it look appealing. Decks should be both visually appealing and informative.

Case Study 304

Case Study Infographics Data Energy 304

Cision

JULY 18, 2017

These days, an effective approach must be more scientific — requiring analytics and data, strategic use of resources and the tools necessary to access them all. In Cision’s recent case study, Using Distribution & Database to Soar Past Earned Media Targets , St. Baldrick’s Foundation achieved success here.

Case Study 150

Case Study Strategy Communications How To 150

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The team should consider tapping friendly editors to see what they’re working on and how the client or stakeholders may be a resource. A review of existing content such as blogs, case studies and even growth stories and metrics can inspsire the first proactive pitch to drive an early earned media story. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The team should consider tapping friendly editors to see what they’re working on and how the client or stakeholders may be a resource. A review of existing content such as blogs, case studies and even growth stories and metrics can inspsire the first proactive pitch to drive an early earned media story. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

Wadds Inc.

SEPTEMBER 27, 2023

The English-Canadian duo draw on case studies from both sides of the Atlantic (from PepsiCo to Brewdog), using the UK’s Equality Act as their legal touchstone. Diverse content makes this an appealing resource, with reflective questions at the end of every chapter to challenge the reader and reinforce key points.

Internal 122

Internal International Case Study Analysis 122

Flack's Revenge

SEPTEMBER 15, 2020

And PR success comes more easily with sales success, case studies, and testimonials from happy customers. But it is not just about the sales team – it is about bringing other resources to bear, and lining them up behind the effort; especially marketing, which might otherwise operate more independently. Enter ABM .

B2B 177

B2B Case Study Enterprise Resources 177

Communications Conversations

NOVEMBER 24, 2014

It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). Love this series of resources from Intelligentsia (one of my favorite coffees). Extremely helpful for the DIY coffee geek.

Case Study 166

Case Study Strategy Study Hotels 166

Prohibition

JUNE 28, 2023

Case studies: successful crisis management in the food and drink industry To truly understand the effectiveness of crisis management in food PR, let’s explore some case studies. Another case study is the Tylenol poisoning crisis in 1982. coli and norovirus outbreaks linked to their restaurants.

Crisis Management 62

Crisis Management Crisis Case Study Crisis Communications 62

PRSay

SEPTEMBER 12, 2019

I recently participated in a local Chapter workshop where we shared tips for practitioners that offered scads of information and resources that help make our jobs easier and more effective. The ethical challenges we face have become increasingly complex and the Code of Ethics and resources at our fingertips tackle those quandaries head on.

Ethics 105

Ethics Handbook Case Study Resources 105

Karen Freberg

JULY 18, 2017

This is where going to sources like Delmondo , Social Media Examiner , and Social Times to find out what are the trends, how are they being applied, and additional resources that may be useful to add to your reading list for the class. Take advantage of new tools and resources. Case studies of brands using Meltwater (Meltwater).

Social Media 40

Social Media Resources Media Case Study 40

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service. Make case studies more visual. 77% of B2B buyers in the evaluation stage say that case studies are the most influential content they see from companies.

Video 149

Video Case Study Agriculture B2B 149

Burrelles Fresh Ideas

MAY 28, 2024

Consider the target audience, goals, and resources when selecting the most appropriate storytelling medium for maximum impact. Choose the most appropriate storytelling format based on your resources and audience preferences, such as blog posts, patient testimonials, videos, or social media campaigns.

Healthcare 76

Healthcare Storytelling Marketing Social Media 76

PRSay

SEPTEMBER 23, 2022

The recent defamation trial involving Johnny Depp and his ex-wife Amber Heard is one such case study. court case involving the two actors brought in millions of views for multiple YouTubers, Instagram personalities and other bloggers. The reporting by internet journalists of the six-week Fairfax County, Va.,

Ethics 176

Ethics Media YouTube Journalism 176

PR 20/20

JANUARY 9, 2023

Today’s customer wants to be informed before making a purchase decision and look to brands that offer the right resources to match their needs. Potential customers that are in the awareness stage of their buying journey are looking to contextualize their problem with answers, resources, education, opinions, and insights.

Comparison 87

Comparison Resources eBook Case Study 87

prTini

AUGUST 29, 2014

5 Resources to Help You With Your Pitch. Follow Team Geben on Twitter for more articles and resources throughout the week. Want more PR case studies delivered directly to your inbox? The post 5 PR Pitching Resources + Other Links You Might Have Missed (The Weekly Cocktail) appeared first on prTini.

Resources 55

Resources Pitching Case Study Instagram 55

Cision

MAY 8, 2017

Small PR firms work with diverse clientele and limited budgets, so it’s imperative for them to use multi-functional resources that allow them to tackle multiple client tasks at once. Winstanley Partners used Cision’s full analytics suite to build new business proposals, create client case studies, and build ROI reports for campaigns.

Agency 120

Agency Case Study Study Small Business 120

prTini

OCTOBER 17, 2014

Analytics and Data Resources for Communications Professionals. Follow Team Geben on Twitter for more articles and resources throughout the week. Want more PR case studies delivered directly to your inbox? The Best of Muck Rack: 9 Posts on Working with the Media. The Secret to Getting Me to Become Your Brand Advocate.

Resources 55

Resources Analytics Communications Case Study 55