PR for Anyone

JULY 28, 2022

Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. You can see how I used stress as a topic for every pitch, but it works specifically for that media outlet. Last week I gave you ideas to pitch for the rest of the year. PR FOR ANYONE.

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PR for Anyone

SEPTEMBER 1, 2022

And what I found is people just don’t know how to go get to that next step. By knowing the types of stories you could pitch the media today, it positions you in a way that you can be that person in the media on a regular basis, be the expert in your industry, and really be seen with more authority and more credibility.

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ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. The post How To Get A Fast Start On Your PR Campaign appeared first on Crenshaw Communications.

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ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. The post How To Get A Fast Start On Your PR Campaign appeared first on Crenshaw Communications.

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How To Case Study Meeting Pitching 203

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.

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PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. You can make their lives so much easier by providing them a pitch that is short and sweet, gets to the point, is easy to read and lets them do a quick scan and know exactly what your story idea is. PR FOR ANYONE.

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PR for Anyone

APRIL 26, 2022

Read all about it and see how you can insert yourself into the story. Since they need to get Board approval of the sale, you’ll still have time to pitch around this topic. Happy pitching! So take a look at the whole structure of the deal and think about those fringe stories that you could pitch around that.

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Twitter Pitching Financial Video 130

PR for Anyone

MARCH 23, 2022

I assumed that you pitch a publication right before it comes out. The great news for people like us trying to pitch a magazine is that it also lets us know exactly what the content of the magazine is going to be that particular month. Plan out your own editorial calendar of what you could possibly pitch every month.

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PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience. Step 1 – The Hook. Create a Great Hook.

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PR for Anyone

SEPTEMBER 29, 2021

A question I get asked all the time is “What can I do to land a TV pitch?” ” People know the power of television and they see me there regularly and they want to know how they can be that expert. Watch and see the visuals they provided for the segment and how it make a simple interview more dynamic. Transcript.

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PR for Anyone

OCTOBER 7, 2021

When you can pitch yourself as an expert on a topic that is trending online. ” Give the media shareable content by using what is already trending somewhere online and make sure you include that in your pitch as well. You could even add that in your pitch when you send it in that “Hey, this is buzzing online. PR FOR ANYONE.

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Cision

FEBRUARY 19, 2016

In addition to ensuring accuracy, we solicit pitching tips from all of the journalists that we list. Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. Familiarize yourself with the specifics of the journalist’s coverage as well as the product or story that you are pitching.

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PR for Anyone

JUNE 22, 2021

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media. Want to learn how to do this too? He sold 34 of them.

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ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. Or, they may want to discuss how to make the biggest splash possible with any upcoming announcements. hirings, product news, or case studies) that can be used to create news.

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ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. Or, they may want to discuss how to make the biggest splash possible with any upcoming announcements. hirings, product news, or case studies) that can be used to create news.

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How To Meeting Case Study Survey 156

PR for Anyone

JUNE 9, 2021

How to Be on TV Shows: If you want to get your product on TV, a great way to do that is to pay attention to your favorite television outlet and listen if they have interest in something related to your product. Why this pitch appealed to the media : Dylan Dryer said she liked to top her hotdogs. Want to learn how to do this too?

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Cision

JULY 8, 2016

Before you pitch, ensure you’ve found your brand’s voice and how it relates back to your culture. To avoid sounding cold or robotic, keep jargon and other internal lingo out of your pitch. Pro Tip: Leverage your owned media in pitches. Friendships are formed over shared experiences, hobbies or goals.

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Case Study How To Media Pitching 192

PR for Anyone

OCTOBER 14, 2021

This week I want to talk to you about how you use the publicity that you get as a lead generation tool. But before I tell you how to do that, I would love it if you would pop over to our YouTube channel and like this video and subscribe to our channel so you’ll get all these amazing videos right when we do them.

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PR for Anyone

JANUARY 20, 2022

Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. This week, I want to give you some tips on how to give a great media interview. The post How to Give a Great Media Interview appeared first on Christina Daves.

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Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Some columns are merely Q&A, and a press release or pitch may not be useful.

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Pitching Newspapers How To Knowledge Base 120

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Generate case study content. Most winning award entries require a client case study that includes quantifiable success metrics.

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PR for Anyone

DECEMBER 8, 2022

Don’t pitch what everyone else is going to which is end-of-year wrap-ups, 2023 predictions, resolutions, weight loss, and organization… you’ll never cut through the noise But if you pitch something they aren’t expecting… you give the media a “WOW! Are you wondering how to do this?

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PR for Anyone

NOVEMBER 18, 2021

One of our success stories is actually a branding expert who landed in the media discussing how to build a brand on social media. The post How to Build a Brand with Social Media appeared first on Christina Daves. A brand has to be consistent to be viable. Use social media to share your message and build your brand. PR FOR ANYONE.

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Melissa Agnes

SEPTEMBER 3, 2014

Presenting your case properly takes thought and strategy. Don’t just pitch the idea quickly during your weekly meeting. What is a crisis plan, how does it work and why is it the answer? If you need help preparing this pitch, or would like to see a demo of Agnes + Day’s crisis simulation platform , contact us.

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Crisis How To Crisis Management Case Study 243

PR for Anyone

AUGUST 17, 2021

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. See what’s trending and pitch your expertise around that. And make sure when you pitch the story you mention that this topic has hundreds of thousands or millions of views on TikTok. ” Newsjacking.

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The Proactive Report

JANUARY 21, 2017

It’s not enough to sign up for HARO and get Cision and pitch, pitch, pitch. I get the most bizarre pitches that have less than nothing to do with what I write about. It says right at the top that I cover how technology affects the practice of PR. What if you don’t have those relationships?

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How To Media Case Study Resources 100

ImPRessions - Crenshaw Communications

MAY 13, 2021

The SAE is understanding how to develop communication plans, handle complex situations with clients and other stakeholders, and act as a strategic counselor. . Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders.

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B2B Policies Case Study Enterprise 291

PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! By helping them with mindset and confidence, their pitches were stronger and they started getting yeses. The pitches were unbelievable.

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Media Pitching Television Interviews 130

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).

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PR for Anyone

SEPTEMBER 15, 2021

Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. How is your business related to weather, topics, holidays in September. What to Pitch When. What makes good stories for the media?

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Shift Communications

OCTOBER 18, 2022

For businesses looking to build a successful thought leadership strategy, here’s how to get started. If you’re thinking that talking about how a specific technology (aka your business product) will matter to a business audience, typically that is not thought leadership. Step 1: Beware thought leadership in disguise.

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PR for Anyone

SEPTEMBER 8, 2021

Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Learn how they report and give them what they love and what they want. .” Like and share their posts. Comment when relevant. Share contacts or resources you have that could help them on future stories.

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Television Pitching Interviews Radio 221

PR for Anyone

OCTOBER 28, 2021

What is the media talking about right now and/or what is relevant right now (seasonality, relevance, etc) and how can you insert yourself into that conversation? You need to understand how to “hook” a journalist in with a great subject line so they read your newsworthy story idea. Google makes that very easy for us!

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PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

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Prohibition

JULY 7, 2023

Case studies of successful food PR campaigns To get a better understanding of how a food PR agency can drive success for your brand, let’s explore some case studies of successful food PR campaigns: The launch of a new restaurant : A food PR agency was hired to generate buzz and media coverage for the opening of a new restaurant.

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PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. You want to pitch around that. How do you solve it. How can you make things better for the viewer/reader/listener? THAT is what makes a good pitch.

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Shift Communications

OCTOBER 6, 2017

For example, asking a product manager what it takes to be in that type of role and pitching a careers reporter on skills to succeed. Or, use that speaking abstract you wrote for last year’s SXSW and update it for a byline or case study. Not pitching reporters: Seems counterintuitive? Share your thoughts below!

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