Beyond PR

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. On Facebook, Twitter, YouTube, and all those other social networks. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity.

Real Estate 57

Real Estate How To Web Case Study 57

Solo PR Pro

AUGUST 14, 2018

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising.

Reputation 79

Reputation Infographics Crisis Management Local 79

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. The four panelists ?

Strategy 60

Strategy Communications Case Study Data 60

Buzzstream

FEBRUARY 3, 2021

Case studies. It can be carried out alongside larger campaigns and studies you run for a client, but I have also had smaller clients who ask me for this as their initial sole method of link building. Infographics. Again, the aim is to think like a journalist and understand the craft of writing an article. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

MARCH 16, 2016

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. No news media outlet is just one platform. Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. No news media outlet is just one platform. Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

Sword and the Script

OCTOBER 6, 2015

Infographic: B2B Marketing Budgets Focus on Content, Digital. Social media (93%), case studies (82%), blogs (81%), email newsletters (81%), and in-person events (81%) top the list of as the most popular tactics. B2B Customers Want Thought Leadership.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Contently - Strategy

NOVEMBER 27, 2018

Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. Alternatively, if you have persuasive case studies backed by compelling data, but nobody cares about your brand, that’s a problem as well.

Strategy 108

Strategy How To Content Marketing Analysis 108

prTini

NOVEMBER 7, 2014

Decoding the Facebook News Feed: An Up-to-Date List of the Algorithm Factors and Changes. 5 Tips on Pinterest and Other Missed Social SEO Opportunities. 5 Top Social Media Campaigns of 2014. Get it Done: 35 Habits of the Most Productive People (Infographic). Facebook Puts Ban on “Like-Gating”.

Pinterest 59

Pinterest Case Study Big Data Infographics 59

Communications Conversations

FEBRUARY 25, 2015

Because now the “release” (post) becomes portable to use in different social media channels. We know people (and media) love video–let’s make sure everyone sees it right at the top (and has the ability to embed it in their stories and posts across the web). Why is that smart? Simple, but smart.

Company 60

Company Case Study Infographics Study 60

prTini

NOVEMBER 14, 2014

Take Back Your Mornings (Infographic). Resistance to Google+ and Hangouts Is Social Media Déjà Vu. 7 Tips for Crafting the Perfect Facebook Post. Facebook Marketing Tips: The Best Advice, Tried-And-Tested. 10 Things to Never Share on your Company’s Social Media Accounts. Here’s What Worked.

Twitter 49

Twitter Case Study Infographics Small Business 49

prTini

OCTOBER 24, 2014

Content Creators Flee From YouTube, Flock to Facebook for Videos. A Masterclass in Social Marketing: 7 Tips from the Experts. How Facebook and Google Now Dominate Media Distribution. 5 Things to Look For in Social Media Analytics. 5 Things to Look For in Social Media Analytics. S ign up today

Tools 51

Tools Case Study Infographics Education 51

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. What exactly does that entail?

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

prTini

OCTOBER 31, 2014

Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. How Facebook Is Changing the Way Its Users Consume Journalism. Why Did Taco Bell Just Wipe Out Its Social Media Accounts? 5 Ways to Land Media Coverage with No News (Geben). 4 Social Media Personal Branding Mistakes You Must Avoid.

Case Study 44

Case Study Infographics YouTube Pitching 44

Sword and the Script

AUGUST 16, 2016

It’s easy for a consumer to solicit instant opinions friends on Facebook the micro-moment before a purchase. If you need experienced B2B help with PR, content marketing, or social media be sure to check out. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Waxing UnLyrical

OCTOBER 18, 2012

While online giving had been around before then, many attribute the widespread online response and communication to the earthquake as a watershed moment for social media’s influence on not only charitable causes, but also our daily lives as well. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

Case Study 92

Case Study Community Infographics Google 92

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Bonus tip: sure you can talk about your internship experience, but if you prepare a case study or presentation on the work you did, you would make a stronger impression. Third, Social Media Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. What about your ability to respond to an issue that’s spiraling out of control on social media?

Marketing 52

Marketing Community Trends Case Study 52

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Contently - Strategy

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

eBook 120

eBook Product Launch Software Internal 120

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

PR 20/20

APRIL 7, 2016

We’ve got your standard blog posts, ebooks, infographics and videos, but even those types of content can only go so far. Take a moment and try to surmise one of the more popular types of content that you’d normally see on social media. Did the thought of those commonly seen quizzes on social media networks pop into your mind?

Social Media 40

Social Media How To Media eBook 40

PR for Anyone

OCTOBER 20, 2021

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). Do a Live video on Facebook or LinkedIn. If you like this and you want to talk about how you can up level your online presence, your social media, your PR, anything to get you more visibility. Answer a frequently asked question.

How To 130

How To Video Interviews YouTube 130

Contently - Strategy

JUNE 11, 2020

The surge in new content proved to be an interesting case study for healthcare publishers. It was shared over 26,000 times on Facebook. In April, 23andMe wrote about a research study it was working on to look at the connection between genetics and COVID-19. ” 5.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

The surge in new content proved to be an interesting case study for healthcare publishers. It was shared over 26,000 times on Facebook. In April, 23andMe wrote about a research study it was working on to look at the connection between genetics and COVID-19. ” 5.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Rock the Status Quo

JANUARY 12, 2016

A Mini Self-Case Study. Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. Who doesn’t love social signals and sharing? Maybe these great infographics will inspire you. The impact can be considerable.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Stephen Waddington

DECEMBER 5, 2018

They’ve also become social using platforms such as Facebook and Twitter in a bid to directly engage with their readers. The pain that we continue to observe in traditional media is legacy media formats and business models adapting to the modern internet era. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

ReimaginePR

SEPTEMBER 12, 2016

They come in the form of written testimonials, case studies and white papers. Here are the main types: Images – Whether taking up residence on your blog or social media posts, images are a crucial part of the conversation. Image Courtesy of Coca-Cola US Facebook. Use Visual Storytelling on Social Media.

Storytelling 120

Storytelling Video Infographics YouTube 120

Sword and the Script

NOVEMBER 29, 2016

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase. Yet I knew it was a good story – a story with legs.

Content Marketing 60

Content Marketing Publicity Marketing Television 60