Onclusive

JUNE 23, 2022

This has certainly helped us stay funded and keep the right conversations going across our entire organization.” ~ Lona Therrien, Sr Director, Global Corporate Communications, Mimecast. Aligning objectives with the customer journey. It’s also essential to have PR and marketing operations integrated when crises arise.

Strategy 195

Strategy Marketing Measurement eBook 195

Wadds Inc.

SEPTEMBER 27, 2023

Published earlier this year, this is not just a book of communications tips, it seeks to spark a whole corporate mindset shift, putting inclusion at the heart of organisational strategy, with communicators leading the change.

Internal 122

Internal International Case Study Analysis 122

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The more contemporary the case study, the more applicable it can be to situations in the workplace.

Communications 120

Communications Case Study Training Reputation 120

ImPRessions - Crenshaw Communications

JULY 16, 2019

From major corporations, to airlines and hospitals, data protection is paramount. Trade reports and other wonky publications are eager to showcase specific case studies. The media benefit of such studies is invaluable to a tech-specific business, but do not get lost in the weeds. Focus on the benefit, not the tech.

Company 213

Company Case Study Airlines Study 213

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

SEPTEMBER 26, 2014

Hmm…strange for a corporate storytelling site, don’t you think? Like I said, overall, Microsoft Stories may be one of the better corporate storytelling sites I’ve seen to date. If you look closely at the Microsoft Stories site, what’s the one thing you DON’T see? Social share buttons, for one.

Storytelling 165

Storytelling Web Case Study Brand 165

Presspage

FEBRUARY 8, 2021

An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. However, not every crisis is predictable. A crisis is a point in time. It should not define the organization.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 83

Corporate Airlines How To Crisis 83

PR in High Definition

SEPTEMBER 26, 2018

Building Mature Reputations. This is a key period in building a reputation for an established, mature organisation. So how do organisations turn from a reactive, news-driven approach to an effective, long-lasting reputation-building approach? Shifting to ‘Build-Mode’.

Reputation 48

Reputation Case Study Print Study 48

The Proactive Report

FEBRUARY 27, 2021

What no doubt started as an attempt to improve their corporate culture turned into a PR nightmare. Now they have a reputation management issue on their hands. There are no corporate secrets anymore. The very first thing a brand should consider is, “How will this play if it get published online?”

Training 162

Training Corporate Reputation Employee 162

Melissa Agnes

FEBRUARY 21, 2014

Although it’s been reported that Pizza Hut released the below official statement in response, I myself did not come across any communications by Pizza Hut, whether on their corporate website or social media channels. Case Studies' Although this is not to say that the Pizza Hut in Kermit, West Va. won’t be in crisis.

Crisis 244

Crisis Case Study YouTube Reputation 244

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Melissa Agnes

FEBRUARY 25, 2014

If people stop trusting Apple on account of their lack of attention to detail that results in severe security vulnerabilities for each customer, this can result in some very serious repercussions on Apple’s reputation and bottom line. Case Studies' Apple Fixes its Security Breach But Does Not Mention It.

Crisis Communications 232

Crisis Communications Crisis Communications Case Study 232

Sword and the Script

JANUARY 9, 2024

This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. A new Gartner report suggests a better corporate intranet can help engage and retain employees.

Brand 155

Brand Branding Reddit Pitching 155

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Consistency and quality are key when building a reputation as an industry authority. Longer content can help a corporate leader convey a distinct point of view in the service of both personal and company brand-building. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies.

Case Study 178

Case Study SEO Film Video 178

Melissa Agnes

AUGUST 14, 2014

For example, a team of graduates conducted a research study on Fortune companies and their application of CSR (corporate social responsibility) on Facebook. The study evaluated how many of these organizations actually had a Facebook page dedicated to CSR and then, of them, what the engagement was like from fans and followers.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Sword and the Script

MARCH 1, 2022

It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. Meltwater case study. Muck Rack case study. Muck Rack cuts down on a lot of the tedious aspects of PR, and it lets you focus on the more strategic aspects,” according to a case study about GPH.

Software 126

Software Case Study Advertising Advertising 126

Prohibition

SEPTEMBER 27, 2022

In some way or another, all organisations rely on reputation and awareness for success. From small start-ups to large international corporations, a robust public relations strategy remains a crucial tool for brands of all sizes to increase public perception, build positive brand sentiment and grow a strong industry presence.

Publicity 62

Publicity Brand Branding SEO 62

Wadds Inc.

SEPTEMBER 14, 2022

Center Parcs is a case study in how organisations make decisions that have a negative impact on their reputation. It’s ultimately a failure of corporate governance. The U-turn by Center Parcs less than 24 hours after announcing its decision to close on the day on the funeral of Queen Elizabeth II was inevitable.

Publicity 52

Publicity Case Study Government Study 52

5W PR

AUGUST 13, 2021

However, plenty of business owners still consider staying away from the spotlight as a way to personally protect themselves and their companies’ reputations, or even as a way to appear more humble. In fact, the company can also be used as a major talking or a reference point in case studies or examples for new content.

Case Study 88

Case Study Social Media Instagram Consumer 88

Stuart Bruce

NOVEMBER 10, 2017

The Chartered Institute of Public Relations’s definition of public relations is: Public relations is about reputation: the result of what you do, what you say and what others say about you. Real corporate social responsibility is behaving in a social responsible way.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

NewsWhip

DECEMBER 4, 2019

CASE STUDY. Corporations have a pretty good handle on the issues that pertain to their industry. And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”. Fleishman Hillard’s TRUE Global Intelligence. Publishing.

Analytics 78

Analytics Case Study Data Reputation 78

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. 3 Ways to Maintain Control of Your Corporate Social Media. “Take the politics out of it,” she said. Don’t confuse urban and rural poverty.

Social Media 117

Social Media Conference Media Corporate 117

5W PR

SEPTEMBER 13, 2019

Ascertaining the answers to the above will arm you with critical information on how to fulfill your major corporate mission which is to protect its reputation while helping it to develop and grow its target audience. It’s also good for lessons learned and a subsequent white paper or case study. Why Does It Matter?

Publicity 68

Publicity How To Case Study Meeting 68

Sword and the Script

JANUARY 31, 2023

“Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The reputational aspect of media monitoring is something Signal AI has already been doing for a while – and they are very well-funded.

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

JUNE 13, 2018

The best defence is monitoring, planning and bringing together a team experienced in front line communication and ongoing reputation management. Consequently, crisis preparedness must sit at the heart of international organisations and any location around the world must be equipped to manage a response.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

Solo PR Pro

AUGUST 10, 2021

Michael Ares, MDA Corporate Marketing, LLC. It may be old school, but I begin every proposal with a brief Situation Analysis based on initial research I’ve conducted on the potential client, the markets they serve and where they fit into those markets from a reputation and visibility perspective compared to their primary competitors.

Writing 104

Writing Analysis Case Study Video 104

ImPRessions - Crenshaw Communications

MAY 31, 2017

United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. And for months prior to the Pepsi and United incidents, another big brand, Uber, sustained a rapid series of reputation dings that left it struggling to get back on track. It can take down CEOs, celebrities, and regular citizens.

Crisis 180

Crisis Airlines Brand Branding 180

Communications Conversations

JUNE 25, 2015

And this, from a brand that was not only heralded as one of THE social media case studies, but also one who was really set up well for success on social (talk about user-generated content!). If you’ve worked on the corporate side, you’ve seen it happen. And, this from a brand with: 1) 3.6 million fans on Facebook.

Social Media 60

Social Media Case Study Media Study 60

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Crisis communications is an important aspect to tackle as a business owner.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

JANUARY 24, 2022

Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. A crisis can harm your reputation as well as your competitiveness.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PRSay

OCTOBER 25, 2021

Each of these three educators teach using actual case studies related to DE&I, and take the time to debate about current issues, exposing positive and negative examples of organizations handling of social issues. Teach real-time lessons. DE&I is a crucial aspect in developing future PR practitioners.

Exercises 170

Exercises Education Case Study Nonprofit 170

wiredPRworks

FEBRUARY 12, 2018

The results you get from consistently focusing on PR (personality + reputation) can dramatically increase your visibility, reach and success, almost overnight." - Barbara Rozgonyi. Reputation: Manage Your Most Precious Asset. Case Study: How to Take Over Event News. Without Panoramic PR everything is blah, blah, blah.

Case Study 40

Case Study Conference Reputation Small Business 40

Melissa Agnes

AUGUST 13, 2014

Doing so will only hurt your organization’s reputation. We’ve seen so many cases where social media was an asset in crisis communication (see below for links) and so many other cases where the lack of real-time and two-way communication was the organization’s downfall (see below for links).

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Doctor Spin

DECEMBER 15, 2023

Why the Intranet Matters The intranet extends far beyond just a repository of documents or a corporate bulletin board. On an intranet, top-down communication is facilitated through official news channels, broadcast emails, leadership blogs, and dedicated sections for corporate announcements. Highlight success stories.

System 52

System Employee Meeting Internal 52

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. What are the biggest marketing mistakes brands make? There are two very common mistakes I see on an almost daily basis.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176