Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

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Reputation Us

DECEMBER 14, 2022

Following these actions in the near-term can help you enhance, protect and defend your company’s valuable reputation as you continue to evolve your brand. Highlight your leaders internally before promoting them outside the organization. Action 8: Insure Reputation Risks. Loss of reputation is a real risk for any brand.

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Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

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Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

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Publicity Healthcare Insurance Insurance 40

Presspage

FEBRUARY 8, 2024

This is also a great way for companies to position themselves as leaders in sustainability, social impact, and robust governance, aspects that could ultimately form the basis of a responsible brand narrative. This confusion hampers stakeholders from making informed decisions.

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Scott Public Relations

OCTOBER 13, 2019

A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye. Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. Conflict almost always makes news.

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ImPRessions - Crenshaw Communications

JUNE 10, 2016

But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Brand perception audits. We’ve produced panels and meetings on topics from art e-commerce to worker’s compensation insurance. Here are just a few: High-level media training.

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Scott Public Relations

OCTOBER 13, 2019

A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye. Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. Conflict almost always makes news. Like what you’ve read?

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Healthcare Insurance Insurance Pinterest 40

Stephen Waddington

NOVEMBER 5, 2019

We’re All Influencers Now provides guidance for agencies, brands and influencers on governance. The international influencer marketing market is expected to grow from £4.5 The post promoted a product from instant tan brand Cocoa Brown. This includes agencies, brands and influencers. billion in 2019 to £18.4

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wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. When I spoke at National Speakers Carolina Chapter ‘s Speaker Intensive at NASCAR Hall of Fame, I met Scott Love.

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MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. chili peppers. for less than 10 years.

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Insurance Insurance Interviews Marketing 74

Practical Law Construction

JANUARY 11, 2022

The title of my review of the last online FIDIC conference a year ago, FIDIC contracts – a preview of what is to come , now has a somewhat ominous ring to it as for the second year running the International Users’ Conference had to convene online in December 2021 due to the current COVID-19 situation. User friendly tools.

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Scott Public Relations

JANUARY 24, 2019

Estimated page views can indicate that your brand awareness is growing, even if it doesn’t equate to actual increases in sales or customers. Google Analytics can help you sift these branded searches out of the general traffic, and gain a better understanding of your PR efforts’ actual progress.

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Scott Public Relations

NOVEMBER 16, 2018

Communications professionals in all industries are facing new challenges to maintaining credibility and the strength of their brands, but a survey of European operators discovered they don’t all view the issue in the same way. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

DECEMBER 13, 2018

Here are three important goals identified by Cision in their article, “ 3 Ways to Prepare Your Brand for a Major PR Campaign.”. The goal of a PR campaign is to present your brand to a wider audience, and your website is often the best place to draw attention back to for representing your brand.

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wiredPRworks

APRIL 6, 2022

Ted insures flawless audio delivery for live productions and radio broadcasts as a system engineer for teams like the Indianapolis Colts, Butler University Basketball, and Indiana University’s football and basketball teams. Few job settings require such acute and constant attention to detail as a live sporting event broadcast.

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Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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Reputation Us

JANUARY 11, 2016

Data security must be heightened to avoid Health Insurance Portability and Accountability Act violations that can negatively impact your organization’s reputation. As health care consumers feel empowered and encouraged to share their feedback and voice their opinions, they build a personal connection with health care brands.

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Communications Insurance Insurance Privacy 60

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day.

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Media Relations Media Insurance Insurance 68

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. SM: I look at our challenges in two ways: internal and external. I wanted to tackle the challenge of making our brand more prominent in mainstream media.

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Marketing Data Wireless Industry 79

Contently - Strategy

APRIL 17, 2019

It sounds like an off-brand Dilbert that Xerox created in the ’90s to connect with Gen X. (It’s Once you’ve established a content program that drives brand awareness and lead generation for one area, scale is how you expand that model to other departments or lines of business. I know what you’re thinking.

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Content Marketing How To Marketing Banking 84

PR in High Definition

MARCH 24, 2020

There’s an insurance policy for everything these days – and we mean that literally. Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. We’ve all heard about catastrophic events that can seemingly break brands in seconds. Is this ridiculous?

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Insurance Insurance Reputation Policies 73

Melissa Agnes

JULY 26, 2016

Over the last few years, we’ve watched countless brands suffer cyber security incidents of mass destruction, from Target to Ashley Madison , to the Panama Papers , and the list goes on. Step 2: Develop your internal escalation process. Take a look: Are you ready for a cyber security crisis?

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Melissa Agnes

FEBRUARY 16, 2016

Subsidiary brands. This list will not only serve as a crisis communications check list, but it will also serve as a type of insurance for your organization. Twitter, Facebook, an investor or internal website, etc.)? Candidates. Counterparties / lenders. Customers / clients. Government organizations. Partner organizations.

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Communications Conversations

MAY 1, 2015

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. What’s been the impact internally and across the country with your AmFam agents and teams? American Family already has a mature and successful social media program at the brand and agent level.

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Social Media Media Twitter Insurance 60

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us? That is a risk. It’s a framework, Ben. Ben: Gotcha.

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Reputation Crisis Management Crisis Enterprise 78

Flatiron Communications

JANUARY 27, 2015

If we are to create “news” content, we must work especially hard to insure that it’s both transparent and founded in supportable data. Harris’s concern, but more as it relates to the future viability and influence of my chosen profession, which already suffers from credibility issues. The Flack'

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Media Insurance Insurance Journalism 28

David PR Group

JUNE 27, 2014

How much insurance should the drivers carry? Throw-in that it’s an international controversy and the story becomes leading local news for weeks. While Lyft and Uber don’t want to be outlaw companies, I believe that a disruptive public relations strategy does mesh with a disruptive brand.

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Technology Local Crisis Management Crisis Communications 40

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Here are five of the most common. Traditional Trend Piece.

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Leadership Insurance Insurance B2B 353

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. You will also have to pay for things such as insurance deductibles and additional security. It’s said that if you fail to plan, then you plan to fail.

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Crisis Management Crisis Reputation Financial 62

Prohibition

DECEMBER 13, 2021

The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. In business, managing crises is an integral part of marketing – especially if you’re a brand new company. External and internal threats. Financial risks.

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Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

MARCH 8, 2013

Happy International Women’s Day! health insurance cost and affordability (certainly something I know I will be thinking about in the future, as and when I start hiring employees). You saw (I hope) my post on Oxfam’s Behind the Brands campaign. Some of them: the state of the economy (no surprise).

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Internal International Case Study Insurance 96

Scott Public Relations

JULY 19, 2019

Any brand, no matter how big, can have a post on social media go unnoticed. Expanding a brand and growing an audience are key goals for any outreach plan. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Victorious PR

FEBRUARY 22, 2023

Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. And I have become the authoritative brand in my space. Galen is a homeowners insurance agent who has stayed with Victorious PR for years. How to Build Your Brand.

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Scott Public Relations

JULY 19, 2019

Any brand, no matter how big, can have a post on social media go unnoticed. Expanding a brand and growing an audience are key goals for any outreach plan. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Report Methodology.

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Financial Industry Report Insurance 83

Scott Public Relations

JULY 12, 2019

Even with a defined brand, a content strategy, and regular metrics reporting, it can be difficult to recognize real value in this work. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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Insurance Insurance Healthcare Pinterest 40