Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. It’s worth stepping back and looking at just how much of a cultural event the movie has been. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike.

Brand 78

Brand Branding Viral Apparel 78

Communications Conversations

NOVEMBER 8, 2018

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. However, a slew of other more niche social networks exist that may help your social media marketing efforts. Overlooked social network #1: Quora.

Social Media 121

Social Media Reddit Pinterest Communications 121

The Hoyt Organization

APRIL 23, 2024

Thought leadership involves showcasing your organization’s expertise and perspectives on relevant issues and current events. Alternatively, secure speaking opportunities for key members of your organization at relevant conferences or events.

Strategy 104

Strategy Nonprofit Social Media Leadership 104

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination.

Travel 78

Travel Strategy How To Local 78

5W PR

APRIL 29, 2023

Limited edition menu items, social media content, discounts, and promotions can help restaurants capitalize on these national days for food and attract customers. This allows for preparation and promotion of the event in advance. Promoting the limited edition item through social media and email marketing is crucial.

Local 88

Local Social Media Print Agency 88

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. Share the brand story , values, and mission. Let the brand’s purpose shine through. Authenticity builds trust and shows the brand can be human, just like its customers.

Consumer 78

Consumer Industry Brand Branding 78

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Financial Services Organizations Social Media Interview Key Points. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

Victorious PR

FEBRUARY 4, 2023

With a great public relations team, you can strengthen your personal brand to ensure complete visibility that is specialized to you and reach a larger clientele. Public Relations is Vital to a Strong Personal Brand Public relations can help with your personal brand by increasing your visibility and credibility.

Real Estate 52

Real Estate Brand Branding Local 52

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Supporting local artisans and craftsmanship to reduce carbon footprint. Social media platforms offer direct communication with consumers.

Fashion 78

Fashion Communications Brand Branding 78

5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. What is a Product Launch Strategy?

Strategy 88

Strategy Product Launch Brand Branding 88

Victorious PR

FEBRUARY 4, 2023

With a great public relations team, you can strengthen your personal brand to ensure complete visibility that is specialized to you and reach a larger clientele. Public Relations is Vital to a Strong Personal Brand Public relations can help with your personal brand by increasing your visibility and credibility.

Real Estate 52

Real Estate Publicity Brand Branding 52

5W PR

MARCH 4, 2024

But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice. To win their hearts and bookings, brands need to shift gears. Social Media Platforms like Instagram, TikTok, and travel forums are akin to virtual campfires.

Travel 78

Travel Consumer Strategy Tourism 78

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

PRSay

MAY 23, 2023

The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. How PR Paid Forward works Through the PRSA Colorado website , local nonprofit organizations are invited to submit their most pressing current communications challenges.

Nonprofit 148

Nonprofit Local Training Media Training 148

5W PR

OCTOBER 20, 2023

Enhanced relevance Cultural marketing allows brands to be more relevant and relatable to specific cultural groups. When people see themselves in a brand’s marketing, they’re more likely to engage with that brand. Competitive advantage Brands that invest in cultural marketing gain a competitive advantage.

Strategy 78

Strategy Marketing Local Groups 78

Melissa Agnes

SEPTEMBER 4, 2018

Captain Chris Hsiung and Katie Nelson, of Mountain View Police Department, join The Invincible Brand Podcast to discuss how they quickly overcame an escalating viral crisis in a way that increased the trust their community and the general public have in their brand. Follow and connect with MVPD on social: Facebook.

Crisis 176

Crisis Viral Brand Branding 176

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Cision

AUGUST 5, 2016

Does your brand analyze what’s being said? Without contextual social insights, you won’t be able to connect all the dots and fully understand your audiences. Social intelligence is a growing necessity for communication and marketing professionals, chock full of benefits. To get a glimpse, check out these examples: Audiences.

Brand 120

Brand Branding Sports Radio 120

Konnect Agency

APRIL 20, 2021

Navigating sensitive topics isn’t easy, particularly when a brand has to do it out of necessity rather than choice because it operates in a “sensitive” category. If you are a social media manager, your conversations are with influencers who are promoting your client’s product.

Social Media 52

Social Media Media Relations Media Pitching 52

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. 3 Ways to Maintain Control of Your Corporate Social Media.

Social Media 117

Social Media Conference Media Corporate 117

PRSay

MAY 5, 2020

Throughout the coronavirus pandemic, content and PR professionals have become acutely aware of the spike in video creation over social media. You can deliver a well-produced piece that maintains brand integrity while also keeping your social distance. Be aware of what is happening with current events.

Video 202

Video Film Energy Local 202

5W PR

OCTOBER 11, 2023

Industry insights Engaging with peers and attending networking events provides a platform to discuss industry trends, challenges, and best practices. Pitching and placements Building rapport with journalists and media professionals can make the difference between a successful pitch and a rejection.

Publicity 103

Publicity Internal International Resources 103

The Hoyt Organization

OCTOBER 17, 2023

Awards and accolades aren’t just shiny ornaments that brands love to flaunt – they’re much more than that. They are fantastic megaphones for broadcasting your brand name far and wide and motivating your team to scale even greater heights. Having trouble determining which awards are right for your brand and PR toolkit?

Reputation 100

Reputation Local Resources Brand 100

5W PR

AUGUST 18, 2023

Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. Organize events , collaborations, or partnerships that offer engaging and enjoyable activities for individuals seeking sobriety or reduced alcohol consumption.

How To 78

How To Resources Storytelling Community 78

The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. Liam Rawson , Account Director & Media Strategist, gives some hints, tips and learnings. To get the most out of attending, you need to prepare.

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity.

Film 127

Film Marketing Sports Hotels 127

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. Storytelling Consumers these days crave narratives, so brands need to create a compelling tale around themselves and what they stand for.

Creativity 78

Creativity How To Storytelling Consumer 78

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes!

Hotels 200

Hotels Local Interviews Viral 200

PR in High Definition

MARCH 28, 2023

Social media marketing is an essential string to any comms professional’s bow in today’s industry landscape. Increasingly, B2B and B2C businesses alike are engaging with influencers as part of their social media marketing strategies, and this means managing influencer relations. Rules are similar in Germany.

How To 62

How To Local B2C Social Media 62

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. If there’s one thing Reach Plc has, it’s, well, reach.

Reddit 158

Reddit Viral Analytics Social Media 158

Konnect Agency

JULY 23, 2020

Navigating social media, let alone the world in 2020 is no easy task. Konnect Agency is here to help you navigate these uncharted marketing territories as your go-to resource for all thing’s social media, public relations, marketing, and more! Often times brands have ads that are “always-on” and running year-round.

Social Media 52

Social Media Media Creativity Advertising 52

5W PR

APRIL 10, 2022

Sponsor Adoption Events. Businesses can invest in branded pet merchandise and donate proceeds from their sales to local shelters. A fundraising event like that would benefit shelters and also make pet parents aware that a business supports pet-centric events. Social media marketing can be extremely effective.

Marketing 78

Marketing Local Social Media Blogging 78

Cision

OCTOBER 7, 2016

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. Three tips to riding a social wave: 1. Trends are cyclical.

Analysis 318

Analysis Viral Trends Software 318

Communications Conversations

JUNE 14, 2017

Last year, I approached the University of Minnesota about starting a new speaker series named “Talking Points: Exploring the Future of Media & Communications.” ” After three events, we decided to part ways (for a variety of reasons). The Talking Points event series was conceivably kaput. With a twist.

Company 60

Company Brand Branding Local 60

Stern + Associates

AUGUST 11, 2023

Community relations Community relations is a type of public relations that focuses on building relationships between an organization and its local community. A crisis can be anything from a natural disaster to a product recall to a social media scandal. This can lead to increased brand awareness, sales, and engagement.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62